3. Objective/Goal
Maintain current sales numbers and continue with the
late night munchie meal campaign to win customers
from Taco Bells 4th meal
Currently up 67.1% this year and 72.6% in the last year
Raise Jack in the Box market share
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4. Market Analysis
Fast Food Market Size
191 billion dollars
Jack in the Box’s market share
They had 1.55billion dollars in revenue
.81% of the market
Competitors Market Share
McDonalds
27.57billion dollars in revenue (14.4%)
Yum
13.63 billion dollars in revenue (7.1%)
Burger King
1.97 billion dollars in revenue (1.03%)
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5. Market Analysis
Current Trends
Many fast food restaurants are trying to make there foods
healthier
Many of them are introducing salads and meals that
have less calories like wraps so that consumers can
make a healthier choice if they want to
Many are also going local and having more snacks
offered as meals (McDonalds Spicy Chicken McBites,
KFC’s Chicken Little sandwiches
Rising beef prices is leading to more use of chicken in
restaurants because its price is more stable
Jack in the Box is up 72.6% in the last year
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6. Internal Situation
Company Finances
Income Statement 2013 2012
Revenue $1,489.867 $1,545.026
Gross Profit $367.645 $343.279
Operating Income $138.205 $112.489
Net Income $51.152 $57.651
Diluted EPS $1.14 $1.28
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7. Internal Situation cont.
Corporate Family
Jack in the Box Inc not only owns 2,250 Jack in the Box
fast food restaurants but also owns Qdoba Mexican Grill
Own 625 of them
CEO is Linda A. Wang
Retiring this year after a decrease in profits this quarter
History of Jack in the Box
Opened in 1951 in San Diego, CA
Founded by Robert Peterson
In 1980 Jack was blown up in a commercial and got very
popular
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8. External Situation
Marketability
A cheap late, night food with higher quality than their
competition
Current Economy
Recovering from recession, but cheap food is in demand
Consumers
Teenage to middle age men
People remember Jack in the box character
Advertising campaign blatantly directed towards stoners
Motivation is to win over the late night fast food scene
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9. Strengths
They have higher quality food than a lot of their
competitors
They have skilled franchises
There not scrubs
They’re open late
Low prices
Strong product line
Large variety in their food
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10. Weaknesses
Large amount of competition in their market
Unhealthy food
1993 E. coli breakout
Some people still sketched out by their food
Loss of brand identity
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11. Opportunities
Making healthier foods
Expanding their product line
Already very diverse but you can always expand
Expanding into other markets
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