影片：將於稍後上載 九龍城浸信會成年部導師訓練班：「新媒體與新平台帶來的牧養挑戰與機遇」

1. 和你在一起
Be There
俞真＠九龍城浸信會成年部導師訓練班
Calvin Yu @ KCBC Mentor Training
2011.11.03

4. 一次改變心態的游泳 A Mind-Shifting Swim

5. North Pole Swim vs.
極地與高峰 Everest Swim

6. 心態
Mindset
• 「一些事以前運作得很好，並不代表
將來也能同樣發揮作用。現在我在做
任何事之前，都會問自己到底需要怎
樣的心態，才可妥善處理這件事。」
• “Just because something has
worked in the past so well, doesn't
mean it's going to work in the
future. And similarly, now, before I
do anything, I ask myself what type
of mindset do I require to
successfully complete a task.”

7. 心態
Mindset
• 「第二樣我學懂的事情是徹底而有策
略的轉變。」
• “And then the second lesson, the
radical, tactical shift.”

8. The Gospel
福音不變 Remains Unchanged

9. The Way We Communicate
溝通模式不再一樣 Changes

10. 社交媒體只是時興玩意？
Social Media is a fad?

11. 還是溝通模式的根本性轉變？
Or a fundamental shift in the way we communicate?

12. Characteristics of
社交網絡的特點 Social Networking

13. 連繫的連繫 Connections of Connections

14. 可信任的連繫 Trusted Connections

15. 情感的連繫 Emotionally Connected

16. 分享與互動 Sharing and Interaction

17. 參與 Participation

18. Social Networking:
社交網絡：牧養輔助工具 Accessories for Pastoral Care

19. 同行 Walk Together

20. 非同步溝通 Asynchronous Communication

21. 以一當百 One to Many

22. 鞏固、深化、延伸 Solidify, Deepen, Extend

23. 讚好的威力 The Power of Like

24. 社交網絡迷思 Myths of Social Networking

25. 迷思一： Myth #1
那是年輕人的玩意！ It is for the Youth only!

26. 事實一
Fact #1
• 尼爾遜在美國的調查（2009.11）
Research by The Nielsen Company
in the US (Nov. 2009)
• 過去五年 During the past 5 years
• 活躍於互聯網的長者 ^ 55%
seniors actively using the
Internet ^ 55%
• 長者在線時間 ^ 11%
time spent online by the
seniors ^ 11%
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

27. 事實一
Fact #1
• 尼爾遜在美國的調查（2009.11）
Research by The Nielsen Company
in the US (2009.11)
• 過去兩年 During the past 2 years
• 社交網絡長者 ^ 53%
social networking seniors ^
53%
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

28. 事實一
Fact #1
• 美國Facebook數據（2009.2.2）
US Facebook Statistics (2009.2.2)
• 全面增長：不同年齡／性別組別
Growing in all age/gender
demographic
• 增長最快組別：55歲以上女性
在過去的120天增長175.3%
Fastest growing segment:
Women over 55
up 175.3% in the last 120 days
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

29. 事實一
Fact #1
• 美國Facebook數據（2009.2.2）
US Facebook Statistics (2009.2.2)
• 在差不多所有年齡組別中，女性
用戶都比男性用戶增長快
Facebook growing faster with
women than men in almost every
age group
• 45%用戶年齡大於26歲
45% users > 26 years
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

30. 提示一
用戶層面比你猜想的
要寬廣得多！
Tip #1
The audience spectrum is much
wider than your guess!

31. 迷思二： Myth #2
會有負面回應！ There will be negative posts!

32. 事實二
Fact #2
• 牧養與見證的好機會
Good opportunity for pastoral care
and witness
• 負面回應總會有
Negative posts will appear
somewhere ultimately
• 在你的平台上出現有好處：你可回應
They had better appear in your
space so that you can respond
• 有容乃大 Let them speak

33. 提示二
社交媒體令你有更多
牧養空間！
Tip #2
Social media gives you more
opportunities for pastoral care!

34. 迷思三： Myth #3
面對面交流更好！ Face-to-face contact is better!

35. 事實三
Fact #3
• 誰說不是？
Who says no?
• 但誰說社交網絡是要代替面對面交
流？
But who says social networking is
here to replace face-to-face
contact?
• 社交網絡重點在於鞏固、深化及延伸
Social networking simply solidifies,
deepens and extends!

36. 事實三
Fact #3
• 團契的例子
Fellowship example:
• 團友沒有空參與聚會
Members don’t have time to
attend
• 你寧可跟他們失去聯繫還是在網
上接觸？
You prefer losing them or
connecting online?

37. 提示三
面對面溝通因著社交
網絡而得以鞏固、深
化及延伸！
Tip #3
Social Networking solidifies,
deepens and extends your face-
to-face communication!

38. 迷思四： Myth #4
我不想令私隱受威脅！ I don’t want to risk my privacy!

39. 事實四
Fact #4
• 了解遊戲規則
Know the rules
• 劃定界限
Define the boundaries
• 透過社交網絡溝通並不適合所有情況
Communication through social
networking does not suit all
situations

40. 提示四
耳聽八方、管理風險！
Tip #4
Keep yourself informed and get
risk managed!

41. 牧養 1.0: 到我這裡來 Care 1.0: Come to where I am

42. 牧養 2.0: 到你那裡去 Care 2.0: Go to where you are

43. 牧養啟示 Inspiration for Pastoral Care

44. 啟示
Inspiration
• 新媒體、新平台是中性
New media, new platforms are
neutral
• 水能覆舟，亦能載舟
It can be bad, it can be good
• 到我這裡來 vs. 到你那裡去
Come to where I am vs.
Go to where you are
• 同行：鞏固、深化、延伸
Walk together: Solidify, Deepen,
Extend

45. The Time Constraint
時間限制不變 Remains Unchanged

46. The Way We Spend Time
時間運用不再一樣 Changes

47. 太多資訊 Too much information

48. 太多資訊
Too much information
• 通訊 Communication
• 電郵，短訊，即時訊息，信件，
等等
Email, SMS, Instant Messages,
Letters, etc.
• 資訊 Information
• 新聞，廣告，生活資訊，等等
News, Advertisement, Lifestyle
Information, etc.

49. 太多媒體 Too many choices

50. 太多媒體
Too many choices
• 傳統媒體 Traditional media
• 報紙、雜誌、書、電視、電影、
電台等等
Press, Magazine, Book, TV,
Movie, Radio etc.
• 新媒體 New media
• 網頁，博客，Facebook，Twitter,
Podcast, 等等
Web, Blog, Facebook, Twitter,
Podcast, etc.

51. 太多媒體
Too many media
• 資訊超載 Information overload
• 噪音充斥 Too much noise
• 溝通時間相對減少
Less time for communication
• 即食文化
Bite-sized content consumption
• 期望有所轉變
Changing expectation

52. 太多新可能性 Too many new possibilities

53. 太多新可能性
Too many possibilities
• 平板電腦的衝擊
Strike of tablet computer
• 經驗的改變
Changing experience
• 期望的改變
Changing expectation

54. 導賞式電腦應用 Curated Computing

55. 導賞式電腦應用
Curated Computing
• 後個人電腦時代
Post-PC Era
• 用戶為本＋無需個人電腦
User Centric + PC-Free
• 少一些選擇，多一些關聯
Less Choices, More Relevance
• 水平更高，門檻更低
Raise the bar with lower barriers

56. 導賞式電腦應用
Curated Computing
• 收窄因技術水平產生的數碼鴻溝
Narrow technical digital divide
• 電子資訊的新用戶
New users of digital information

57. 期望 Expectation

58. 期望
Expectation
• 適切的資訊
Right Information
• 適合的平台
Right Platform
• 需要的時間
Right Time
• 合用的形式
Right Form
• 適時的同行
Right There

59. 牧養啟示 Inspiration for Pastoral Care

60. 啟示
Inspiration
• 配合生活模式轉變
Changes in lifestyle
• 多點接觸
Multi-point contact
• 隨時隨地
Any time, anywhere

61. 導師的新挑戰 New Challenges for Mentors

62. 導師的新挑戰
New Challenges
• 溝通模式轉變：範式融合
Changing mode of communication:
Paradigm Merge
• 期望轉變： 內容、時間、形式等
Changing expectation: content,
timing, format, etc.
• 角色轉變：從教導到指導
Changing role: From teaching to
coaching
• 時間限制不變：零和遊戲
Time constraint unchanged:
Zero-sum Game

63. New Opportunities for
導師的新機遇 Mentors

64. 導師的新機遇
New Opportunities
• 參與、分享、互動
Participation, Sharing, Interaction
• 到我這裡來與到你那裡去
Come to where I am vs.
Go to where you are
• 連繫生命點滴
Connecting the dots
• 賦權
Empowerment

65. 導師的新機遇
New Opportunities
• 以一當百
One to Many
• 同步溝通與非同步溝通的協同效應
Synergy of Synchronous vs.
Asynchronous Communication
• 多元化、多向度溝通
Multi-dimensional Communication
• 異象傳承：知識管理與經驗分享
Vision: Knowledge Management
and Experience Sharing

66. 逆境同行 Walk Together in Adversity

67. 逆境同行
Walk Together
• 適時溝通： 隨時隨地
Timely communication: Any time,
anywhere
• 對話：平等對話與對等話語權
Dialogue: On equal terms
• 身教
Role model
• 生命點滴的累積
Accumulation of bits and pieces
• 額外的指導平台
Extra platform for coaching

68. Jesus Daily @Facebook Pages

69. Jesus Daily @Facebook Pages

70. Pastor Rick Warren @Facebook Pages

71. RickWarren @twitter

72. biblesummary @twitter

73. biblesummary @twitter

74. 鞏固．深化．延伸 Solidify, Deepen, Extend

75. 鞏固．深化．延伸
Solidify, Deepen, Extend
• 新媒體與新平台：挑戰＋機遇
New Media and New Platforms:
Challenges + Opportunities
• 鞏固關係
Solidify relationship
• 深化溝通
Deepen communication
• 延伸牧養
Extend caring and coaching

76. 漁翁撒網的異象 Vision of NetFish.cc

77. 善用新平台．堅立信望愛 Net for Him

78. 答客問 Q&A