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[SJSU] Social Media Strategy
- 2. OVERVIEW
- 3. CONVERSATIONAL AUDIT Twitter 52% News 23% Blogs 13% Forums 11%
- 4. MISSION To unite the campus community through social engagement.
- 5. TARGET AUDIENCE Student Organizations/Resources Community Members/Partners Local Businesses Faculty/Staff/Alumni Students
- 6. GOALS Increase interaction between on-campus organizations/resources. Strengthen relationship between campus and surrounding community Raise school spirit Increase attendence at events Generate higher positive sentiment Instill school traditions
- 7. CREATIVE STRATEGY Social Media Awareness Week Social Spartan OTM Gamification
- 8. SOCIAL MEDIA AWARENESS WEEK Join the Conversation SCHEDULE Hosted by: DATE TIME EVENT/WORKSHOP KICKOFF MIXER | ft. Keynote Speaker Michael Brito, SVP of Edelman Digital 140 | How to get your point across in 140 characters Content Counts! | Creating effective content calendars Social Media Tool Belt | Equip yourself with the essential tools for social media Michael Brito, SVP of Edelman Digital
- 11. EVENT CALENDAR SPARTAN PRIDE EDUCATIONAL PROGRAMS SPORTING EVENT CAMPUS INVOLVEMENT
- 13. ADVOCATE PROGRAM
- 14. CRISIS COMMUNICATION MAP engage privately re-direct COMMUNITY MANAGERS assess Engage In proceed Converse proceed re-direct Public? Further? COMPLIMENT SOCIAL Expertise in Can CM engage assess SPARTAN Organization? Help? privately Monitor PARTICIPANT UPSET? Conversations COMPLAINT SJSU/ Is Topic Is Engagement Positive proceed proceed EVENT Sensitive? Positive? Outcome? engage privately assess Legitimate? proceed COMMUNITY OTHER ISSUES do not engage engage re-direct privately
- 16. THE TEAM Carolyn Galvante @CarolynGalvante Tim Winfred @PlatinumTim Quynh Nguyen @QuynhLatifah Alaura Bergado @AlauraAshley Megan Wymer @Megan7Wymer Justin T.D. James Ryan Whitchurch @JTDJames @RyanWhitchurch