1. Never change a winning
team!
Marcel Chaudron
changerebel.com

2. Why should you change
winning team?

3. Being successful today
is no guarantee for being
successful tomorrow

4. It is NOT the strongest of the species that survives,
nor the most intelligent, but the one most
responsive to CHANGE – Charles Darwin

5. New playing fields - Music

6. New playing fields - Music

7. New playing fields - Music

8. New playing fields - Music

9. New playing fields - Social

10. New playing fields - Products

11. New playing fields - Information

12. New playing fields - Information

13. Consumers are changing
behaviours

14. Consumers are changing their
behaviour
Majority 80%
Innovators 10% Laggards 10%
Faster adoption and shorter product cycles

15. But why are so many
companies & people
resistant to change?

16. Reasons for being resistant to change
We have It won’t
always It’s too It’s too work for
done it complicated radical our
this way company
It will take It’s not We do OK
too long possible as it is
We have We don’t
There is We tried
never have the
no clear it before
done that right staff
mandate
before

17. But is resistant really that holds us back from
change or…..is it exhaustion?

18. Are you following or are you directing the
change?

20. How to overcome resistance & exhaustion and
direct the change?
Inspired by three books:

21. Dynamic of emotions in change
Denial
Acceptance
Anger
Performance
Bargaining
Depression
Time

22. Who moved my cheese
Four characters in this delightful parable
represent parts of ourselves whenever
we are confronted with change. Discover
how you can let change work to your Change Happens
advantage and let it lead you to success!
Anticipate Change
Monitor Change
Adapt To Change Quickly
Change
Enjoy Change !
Be Ready To Change Quickly & Enjoy
It Again

23. Switch
The Elephant is the overpowering
emotional element to decision making, It
always wins and looks for the easy wins.
The rider is is the logical decision maker,
who takes care of all the analysis and
thinks about the long term.
“The key to effective change is
getting the elephant and the rider
moving together in the same
direction”

24. Switch
Build habits
Tweak the Rally the herd
environment Shape the path
Motivate the
Elephant
Shrink the
Find the feeling
change
Find bright
spots
Direct the rider
Script the Point to the
critical moves destination

25. Enchantment
“The process off delighting people with a
Product, Service, Organization or Idea”
Achieve Likability & Trustworthiness
“Passion, Smile & Trust others”
Deep
Intelligent
Complete
Empowering
Elegant

26. Enchantment
Deep : It needs to be deep, so that you have anticipated
what your customers will needs as they move up the power
curve
Intelligent :It has to be intelligent, so that it solves people’s
problems in smart ways
Complete : It should be complete, so that the entire
customer experience is thought through and designed to
enchant
Empowering : It has to be empowering, so that your
customer can do things that they couldn’t do before buying
your product
Elegant : It should be elegant, so that it appears as though
somebody cared about the user interface

27. What’s next?
Change is hard & never easy
Don’t fear change – it will make you grow,
accept that change is happening anyway
Direct the rider, Motivate the elephant
and Shape the path
Exhausting and resistance can be
overcome – Bright spots & enchant all
influencers
Always change a winning team since the
We all can change – be the change environment is contiguously changing
Engage people in the change - “What I
hear I forget, what I see I remember, what
I do I understand”