Social media is influencing many aspects of journalism, such as newsrooms and advertising. Content management systems make it easier to share news across traditional and social media platforms. Journalists now use social networking sites like Twitter and Facebook to share and comment on news stories. Social media influencers are important for news media because they can trigger additional interest by sharing and discussing content. As experience with social media grows, best practices for journalism are emerging, but social media also challenges the definition and objectivity of traditional journalism.
3. Social Media in Journalism
“Journalism is meant to give people sense of their world, so they can participate
and have a voice in how their world is structured.” -Arianna Huffington
Journalism is changing because the way we use social media. It is influencing
many aspects such as, newsroom to advertising and management.
Content Management Systems(CMS) make is easier to share news content
across traditional and social media platforms.
*Examples of CMS: FB and Twitter have been popular tools for news sharing.
4. Five Functions of Journalism
- Journalism is a well defined type of content. Craft and Davis identified 5
democratic needs.
1. Journalism informs, analyzes, interprets, and explains.
2. Journalism investigates.
3. Journalism creates public conversation.
4. Journalism helps generate social empathy.
5. Journalism encourages accountability.
5. Journalists and Networking Sites
Journalists have learned to become scholars by writing for the Web, blogging,
obtaining digital photography skills, audio/video techniques, programming,
and social networking.
Many social networks use sites to share and comment on news stories. An
example would be on Twitter. This social media site has private
message(DM) between two followers.
Journalists are very active on Twitter especially with breaking news events and
they use it frequently.
6. The Media
Media companies seek to measure all activity on their sites such as
beyond page views and engagement due to the amount of time on
sites.
Social media influencers are seen as very important because of their
sharing and discussing of news media content may trigger
additional interest.
News media are now interested in what audience members and their
friends audience are talking about.
7. Journalism Theories
This is the time where social networking and social media began to
change journalism.
Ex: Facebook
Facebook has become a way to reach the younger generation. In fact, the
younger generation use Facebook for a number of things
Check on friends
Catch up on gossip
Politics
9. CrowdSourcing
The process of obtaining needed services, ideas, or
content by soliciting contributions from a large group
of people, especially an online community, rather
than from employees or suppliers.
11. Case Studies
-WikiLeaks: “an international non-profit journalistic organization that
publishes secret information, news leaks, and classified media from
anonymous sources”.-Wikipedia
-Participatory Journalism “citizen journalists” have radically redefined
journalism and political power.
Till 1:16
12. Successes
“Democracy Distribution” in social media groups: Activists,
Mainstream media outlets, journalists.
“Social media lets us back into the party. The party where the cool
kids are”. - Jason Collington, web editor at the Tulsa World.
Creates the need for people to belong to groups, they want to join the
party.
The need to be popular and authentic.
13. Blogging
Gives everyday people the ability to reach large audiences.
500-1000 words, very few editors, tends to use hyperlinks instead of
quotes, uses tags and keywords.
Uses images and videos
The Huffington Post: royalty-free, has their own blogging laws.
14. Failures
Most significant challenge= paying for the enterprise
Traditional journalists replaced with young, tech savvy employees
2008-09 recession impacted direction of mainstream media
College media faced financial hardship as well
This lead to a declining quality of journalism
15. Trends
1. Public Awareness of effects from newsroom cutbacks
2. News industry failure to capture the bulk of new digital and mobile
advertising
3. Increasing amount of native advertising-advertorial content, sponsored
tweets, etc-running risk of confusion
4. Paid digital experiments, including use of paywalls for user-paid content
5. Potential for digital impact to challenge local television news revenues
6. Social media and word-of-mouth origination of news instead of through
news media sources
16. Lessons
Objectivity is key in journalism
Let audience be the judge
Blurred lines of objectivity within social media
Social media challenged definition of journalism
Along comes the art of storytelling
Firms continue to expand social media teams
As experience grows, a set of journalism best
practices is emerging.
18. Social Media in Journalism
“Journalism is meant to give people sense of their world, so they can participate
and have a voice in how their world is structured.” -Arianna Huffington
Journalism is changing because the way we use social media. It is influencing
many aspects such as, newsroom to advertising and management.
Content Management Systems(CMS) make is easier to share news content
across traditional and social media platforms.
*Examples of CMS: FB and Twitter have been popular tools for news sharing.
19. Five Functions of Journalism
- Journalism is a well defined type of content. Craft and Davis identified 5
democratic needs.
1. Journalism informs, analyzes, interprets, and explains.
2. Journalism investigates.
3. Journalism creates public conversation.
4. Journalism helps generate social empathy.
5. Journalism encourages accountability.
20. Journalists and Networking Sites
Journalists have learned to become scholars by writing for the Web, blogging,
obtaining digital photography skills, audio/video techniques, programming,
and social networking.
Many social networks use sites to share and comment on news stories. An
example would be on Twitter. This social media site has private
message(DM) between two followers.
Journalists are very active on Twitter especially with breaking news events and
they use it frequently.
21. The Media
Media companies seek to measure all activity on their sites such as
beyond page views and engagement due to the amount of time on
sites.
Social media influencers are seen as very important because of their
sharing and discussing of news media content may trigger
additional interest.
News media are now interested in what audience members and their
friends audience are talking about.
22. Journalism Theories
This is the time where social networking and social media began to
change journalism.
Ex: Facebook
Facebook has become a way to reach the younger generation. In fact, the
younger generation use Facebook for a number of things
Check on friends
Catch up on gossip
Politics
24. CrowdSourcing
The process of obtaining needed services, ideas, or
content by soliciting contributions from a large group
of people, especially an online community, rather
than from employees or suppliers.
26. Case Studies
-WikiLeaks: “an international non-profit journalistic organization that
publishes secret information, news leaks, and classified media from
anonymous sources”.-Wikipedia
-Participatory Journalism “citizen journalists” have radically redefined
journalism and political power.
Till 1:16
27. Successes
“Democracy Distribution” in social media groups: Activists,
Mainstream media outlets, journalists.
“Social media lets us back into the party. The party where the cool
kids are”. - Jason Collington, web editor at the Tulsa World.
Creates the need for people to belong to groups, they want to join the
party.
The need to be popular and authentic.
28. Blogging
Gives everyday people the ability to reach large audiences.
500-1000 words, very few editors, tends to use hyperlinks instead of
quotes, uses tags and keywords.
Uses images and videos
The Huffington Post: royalty-free, has their own blogging laws.
29. Failures
Most significant challenge= paying for the enterprise
Traditional journalists replaced with young, tech savvy employees
2008-09 recession impacted direction of mainstream media
College media faced financial hardship as well
This lead to a declining quality of journalism
30. Trends
1. Public Awareness of effects from newsroom cutbacks
2. News industry failure to capture the bulk of new digital and mobile
advertising
3. Increasing amount of native advertising-advertorial content, sponsored
tweets, etc-running risk of confusion
4. Paid digital experiments, including use of paywalls for user-paid content
5. Potential for digital impact to challenge local television news revenues
6. Social media and word-of-mouth origination of news instead of through
news media sources
31. Lessons
Objectivity is key in journalism
Let audience be the judge
Blurred lines of objectivity within social media
Social media challenged definition of journalism
Along comes the art of storytelling
Firms continue to expand social media teams
As experience grows, a set of journalism best
practices is emerging.
The most significant challenge facing journalism in the social media age is paying for the enterprise. Traditional journalists are being replaced with younger, online-experienced employees. Some are journalists, but others are computer programmers and social media specialists. The 2008-09 economic recession further impacted the direction of all mainstream media toward a “leaner” business model. At this writing, even college media were facing financial difficulties. As those in government and business use the internet to connect with the public, there’s this “continued erosion of news reporting resources” for quality journalism.
(The Pew Research Center) Advertorials are advertisements packaged as news editorial content.
U.S. Journalists trained in the last century were infused with the ideal of objectivity. It was sometimes suggested that journalism should strive for a balance and fairness by telling all sides of each story and letting audience member be the judge. This norm of objectivity is blurred in the realm of social media. In fact it’s almost impossible to find the truth or reality devoid of personal opinion in a world that is flooded with bloggers and tweets. Because of this, social media has in turn challenged the very definition of journalism. Therefore your news becomes more like a story. The art of storytelling, across a variety of media platforms, is transforming journalism and media education.
Some journalists remain skeptical of the long-term value for social media. On the other side of the argument however, firms like the New York Times are continuously growing their social media team to better cater to millions of followers.
The most significant challenge facing journalism in the social media age is paying for the enterprise. Traditional journalists are being replaced with younger, online-experienced employees. Some are journalists, but others are computer programmers and social media specialists. The 2008-09 economic recession further impacted the direction of all mainstream media toward a “leaner” business model. At this writing, even college media were facing financial difficulties. As those in government and business use the internet to connect with the public, there’s this “continued erosion of news reporting resources” for quality journalism.
(The Pew Research Center) Advertorials are advertisements packaged as news editorial content.
U.S. Journalists trained in the last century were infused with the ideal of objectivity. It was sometimes suggested that journalism should strive for a balance and fairness by telling all sides of each story and letting audience member be the judge. This norm of objectivity is blurred in the realm of social media. In fact it’s almost impossible to find the truth or reality devoid of personal opinion in a world that is flooded with bloggers and tweets. Because of this, social media has in turn challenged the very definition of journalism. Therefore your news becomes more like a story. The art of storytelling, across a variety of media platforms, is transforming journalism and media education.
Some journalists remain skeptical of the long-term value for social media. On the other side of the argument however, firms like the New York Times are continuously growing their social media team to better cater to millions of followers.
