Big data is not about a lot of content, it is about getting it from multiple sources. How can you dig deep to find the insights and leverage this to create your content. Create content that is local, authentic and real.
This is the presentation I did at Cristal Festival's Digital Tuesday here in Dubai on 5/5/15.
Enjoy and feel free to connect and share.
Clive Primrose
SVP - GLDS
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Cristal Digital Tuesdays - "Big Data Revolution" - Data and content, creating new and loyal fans by GLDS
1. Data and content - creating new and loyal fans
May 2015
Prepared by Clive Primrose
2. To connect brands with their audiences, locally, through
story telling. Stories can exist in many forms, we push
the boundaries to unearth deep insights that plant the
creative seeds. With that we build the foundations of
longterm platforms for story telling.
Be it a series of online videos, Infographics that capture
imagination, photography that inspires or a small status
update.
We create local, unique and quality content for your
brand.
2
Our Mission
3. Making content a sustainable
part of your communications
3
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How is the