This document summarizes key points from the book "Hard Facts: Dangerous Half-Truths & Total Nonsense" by Jeffrey Pfeffer and Robert I. Sutton. The authors introduce the concept of evidence-based management and confront common "half-truths" in management with facts. They provide guidelines for sorting through information and implementing evidence-based management practices, which can help improve decision making. The book is recommended for managers and leaders seeking to make decisions based on evidence rather than conventional wisdom.

1. By Jeffrey Pfeffer & Robert I. Sutton

2. About the Authors:
 Jeffrey Pfeffer
 Professor Stanford University - Graduate School of Business
 Recipient of the Robert I. Irwin Award for scholarly contributions
to management
 Robert I. Sutton
 Professor Stanford University – Management Science and
Engineering
 Inductee into the Academy of Management Journal's Hall of
Fame
Pfeffer & Sutton (2006)
Stanford Graduate School of Business (2012)

3. Purpose of Book
Help people become smarter and wiser by showing them a
new way to think about the information they use to make
business and management decisions.
Pfeffer & Sutton, 2006, p. 42 & 52.

4. A Dangerous Half-Truth
 This notion carries
a lot of weight
because it is not
based on facts, but
on statements that
people have
accepted as true.
Pfeffer & Sutton, 2006, p. 25 4

5. Half –truths are tough to process. The truth may apply
in some settings, but not others. When it is used
incorrectly and out of context, it can also be
dangerous for the organization.
Pfeffer & Sutton, 2006, p. 25 5

6. Audience

7. The Decision Making Errors
 “Mindless imitation”
 Cookie Cutter Approach
 Following deep rooted ideologies – based on gut
feelings
Pfeffer & Sutton (2006)

8. What is Evidence-Based
Management?
Facing the hard facts about what works and what
doesn’t
Understanding the dangerous half-truths that
constitute so much conventional wisdom about
management,
Rejecting the total nonsense that too often passes for
sound advice.
(Pfeffer & Sutton, 2006, p. 13) 8

9. Where is the evidence?
 Research Literature
 Facts
 Tested assumptions (if no facts or research is available)
Pfeffer & Sutton (2006) 9

10. Obstacles to Implementing EBM
( in D
fo ata
is rma & s
Po tio n rce
io u
we n)
r fus g So
on tin
C ic
fl
C on
ut n
Tr i o
h
to ers
Av
Pfeffer & Sutton, 2007, p. 30-34

11. (Pfeffer & Sutton, 2006, p. 37) 11

12. Half-Truths the authors confront
Do The Best Is work
Organizations fundamentally
different from
Have the Best the rest of life?
People?
Are Great Leaders are If we don’t
Change or
in control of their
Innovate will
companies, and ought
we survive?
they be? Do financial
incentives
drive
Is Strategy Is
company
Destiny? performance?

13. Strengths and Weaknesses

14. Conclusion
 The Authors did a very good job pointing out defective
decision making practices as it relates to the half-truths
they confront. They provided guidelines to aid in sorting
thru information and remove barriers
This book is a valuable resource. These guidelines have
unlimited applications. I recommend this book to
anyone in a management or leadership position
looking to make decisions based on evidence.

15. References
Stanford Graduate School of Business. (2012, March 27).
Retrieved from
https://gsbapps.stanford.edu/facultyprofiles/biomain.
asp?id=38680009
Stanford Graduate School of Business. (2012, March
27). Retrieved from http://faculty-
gsb.stanford.edu/pfeffer/
Pfeffer, J., Sutton, R. I. (2006). Hard Facts: Dangerous
Half-Truths & Total Nonsense. Profiting from Evidence-
Based Management.