The presentation is designed to support the curriculum materials of the Nude Film Festival.

1. How to be persuasive.

2. Power of three
Emotive language
Rhetorical questions
Say again
Undermine opposing
views
Anecdote
Direct address
Exaggeration
Including lists of three items/reasons in
your writing.
Questions to get your
audience thinking –
they don’t require an
answer.
Involve your audience by
speaking to them directly using
personal pronouns and shared
experiences.
Including little stories to
illustrate a point.
Destroy/criticise the
opposing argument.
Words, phrases and imagery
that arouse an emotional
response.
Being over-the-top to
get a point across.
Repeating the same word, phrase or idea
more than once for emphasis.

3. Learning Intentions:
To know the features of a persuasive text.

4. Listen to some of the most persuasive
speeches for inspiration.

5. When you set out to persuade someone, you
want them to accept your opinion on an
issue: you want to change that person's
mind to your way of thinking.
This means that you need to be very
aware of your audience; you want to be
forging a link with them by establishing a
common goal.

6. There are three areas we should attempt to appeal
to when trying to get our audience on side:
APPEAL TO REASON
Most people believe themselves to be reasonable, so appealing to a person's
sense of reason is the most effective means of convincing them to change
their way of thinking ('If we don't do this... then... ).
APPEAL TO CHARACTER
We all share certain common ideas of what is just and fair! Appealing your
audience’s sense of what is right and fair can be a powerful persuasive device,
e.g. 'Like you, I share a sense of horror and repulsion at what is happening...'.
APPEAL TO EMOTIONS
Persuasion often succeeds by the careful and considered use of emotion -
especially showing how passionate you feel for
your point of view.

7. Recognise that your audience feel they hold a reasonable
view already, but try to dissuade that view by showing how
much more reasonable your own position is. Provide
evidence to support your ideas to suggest that they are
reasonable and logical.
Because you are being persuasive, and not writing to
argue, you do not have to provide entirely ‘neutral’ facts.

8. This is a fact – it can be tested.
However, it is also still very
emotive, why?
Every year, hundreds of
thousands of calves like this
one are separated from their
mothers within days of birth.

9. So an effective way of appealing to your audience’s sense
of reason, while still presenting your view as the only correct
view, is to use emotive facts rather than objective ones.
You work for The Vegetarian Society, you are trying to
persuade people that turkey farming is cruel. See if you can
improve the following facts by making them more emotive.
Approximately 10 million turkeys are killed in
November/December. In the wild turkeys could live
up to 10 years; farmed turkeys are usually killed
between the ages of 12 and 26 weeks.

10. You need to try to convince your audience
that you and they are very similar, sharing
parallel ideas and views.
One way to do this is to create a sense of a
shared personal or cultural experience.

11. Be respectful... Use an appropriate tone to
suit your audience and purpose.
Be generous... people often put their own
interests first. What can you offer your readers
to help them change their mind?
Be modest... no one will listen to an arrogant,
impolite big-head.

12. Be personal... Persuasion works best when
you know your audience well so consider your
reader, think about what their current views are
and what has brought them to think that way -
think about addressing them as a 'friend using
the pronoun 'You'.
Be concerned... and show that you share your
reader's concerns - even if your view is different.

13. The most important persuasive technique is to
sound authentic and passionate (as if you
really mean what you say!) and this requires a
confident tone: sound like you are sincere and
believable.
What tends to happen to our vocabulary
choices when we talk about something we are
passionate about?

14. Some words have connotations that evoke an
emotional response.
Consider the
difference between
the words building,
house and home.

15. The distinction between writing to
persuade and writing to argue is incredibly
subtle.
In both cases you need to present a supported
written argument. What is the difference
when writing to persuade?

16. In any form of argumentative writing you need to
make sure that your points are clearly stated and
well-developed.
I
The point is clearly stated, but it lacks details.
Without these details the writer will fail to convince
their audience.
I think that
animals should have
the same rights as
human beings.

17. How do you make
an effective
point?
Introduce it.
Explain it.
Justify it.
Drive it home.

18. End on a question to make the reader
think.
Think for a moment.
Wouldn’t you be
happier if everything
in life was this
simple?