Looking at the subconcious decision made by people when they compare the sources of knowledge they have at their disposal when they are looking for answers.

1. Where can I find the answer? The Subconscious Decision Personal Knowledge Personal Network Local Knowledge Personal Resources Group Repository Subject Matter Expert External Resources

2. Where can I find the answer? The Subconscious Decision Factors Trust Ease of Access Ease of Use Word of Mouth Previous Experience - Quality of Result - Timeliness Personal Knowledge Personal Network Local Knowledge Personal Resources Group Repository Subject Matter Expert External Resources