Presentation given at OLS-North Annual Conference on Wednesday, May 4. I covered the different types of social media and the dos and don't for use by public libraries.
Social Media For Public Libraries: Basics and Beyond
1. Social Media for Public Libraries: Basics & BeyondPresented byElise C. Cole, Teen Services Librarian & AskUs Coordinator
2. Social Media for Public Libraries Agenda: Social Media versus Social Networking Blogs and Wikis and Facebook and Twitter and…OH MY! How NOT to mess up social media @ your libraryTM(The Dos as well as the Don’ts) New Techologies, Tracking Trends & Other Inspirations
4. Social Media for Public Libraries Social Media: “Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” “Social media may have been integral to the Arab revolutions and revolts of 2011. As one Cairo activist succinctly put it,’Weuse Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.’" http://en.wikipedia.org/wiki/Social_media
5. Social Media for Public Libraries Social Networking: “A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging.” http://en.wikipedia.org/wiki/Social_network_service
6. Social Media for Public Libraries http://www.tagcloud-generator.com/
7. Social Media for Public Libraries Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI
22. Social Media for Public Libraries "Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better." -- AvinashKaushik, Google's analytics evangelist. Some Dos and Don’ts of Social Media
23. Social Media for Public Libraries DO know your community DON’T jump on the “Everyone else is doing it” bandwagon DO set goals and ensure SM is part of a plan DON’T assume it’ll fit into a regular work week DO fill in all of the profile information on your Twitter and Facebook accounts
24. Social Media for Public Libraries DON’T let one person do all the work – Cross train DO put your content where your users are DON’T assume Social Media will fix a problem DO let ALL staff play with & use Social Media to network-build DON’T forget to Evaluate!
36. “5. The next big Online Social Network will not be a network at all.”
37. In the coming year we will see the rise of dynamic, engaging, easy-to-use community platforms and applications like Diaspora, Path and Looppa* that will better mimic and facilitate the innate way people seek to manage relationships.http://www.readwriteweb.com/archives/10_ways_social_media_will_change_in_2011p2.php
45. YALSA’s Teens & Social Networking in School & Public Libraries: A Toolkit for Librarians & Library Workershttp://www.ala.org/ala/mgrps/divs/yalsa/profdev/sn_toolkit11.pdf
46. Social Media for Public Libraries Thank you! Any questions? Contact: ecole@oakville.ca Elise C Cole on LinkedIn http://www.slideshare.net/craighen
