Lisa Colton session with Early Childhood Fellows, organized by Ellen Dietrick.

1. Social Media
For Early Childhood
Educators
Presented by Lisa Colton,
Founder & President Darim Online
lisa@darimonline.org
434.977.1170

2. Agenda
Review Social Media Basics
Good, Better and Best Examples
Implications for Teaching & Learning
PPT available at: http://slidesha.re/darim-ece

4. COMMUNICATIONS REVOLUTION

5. COMMUNICATIONS REVOLUTION

6. Characteristics of Social Media
The Term “Social Media” refers to online tools (web sites) that
depend on user contributions and interactions between people to
build shared meaning and value. It is:
• Participatory: It blurs the line between producer and consumer,
media and audience.
• Open and Democratic: It encourages voting, comments and
the sharing of information. For this reason it is seen as authentic
and trustworthy.
• Conversational: Two (or more) way conversation rather than
one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth and strength of
communities around a particular shared interest.
• Connected: Thrives on being connected, making use of links to
other sites, resources and people, rather than being territorial
and proprietary.

7. Communal

8. Communal

9. Connected

10. WHERE CAN
YOU ADD
VALUE

11. Social Content is Social Capital
• Social Capital is the value
of the connections
between and among
social networks for
increasing productivity,
spreading information,
and locating desired
resources.
• Content should be
newsworthy, unique,
controversial, timely
immediately useful
and/or funny.
• 1:12 ratio

12. WHO ARE YOU TALKING TO?
P: People - who is your audience, what is their
behavior, what do they want?
O: Objectives - what are your goals and objectives with
that audience? What are their personal goals?
S: Strategy - how are you going to achieve those
goals? (This is on and offline)
T: Technology - what tools, used in what way, will you
use to implement your strategy?
Let’s try it!

14. Thinking about your P.O.S.T.
craft a stellar Facebook update.

18. What’s happening
in this blog post?

19. “Schools will need to develop centers of inquiry and evaluation
whose main goals will be to teach collaboration, responsibility for
the good works of the group, trust and creative integration of
various fields of knowledge across disciplines ...
Classroom teachers will need to learn to be facilitators and
negotiators of human communication and meaning-creation.
The idea of teachers who know something that needs to be passed
on to someone else, as if it were a physical object, will also
disappear.
Instead, instructors will need to be orchestrators of deeply felt
human processes where the construction of human meaning (or
meaning-making) will be the central purpose of the work of young
people.”
- Jason Ablin, head of school at Milken Community High School in
Los Angeles, as appeared in the Jewish Journal

20. Mobile

21. Angry Birds, #1 selling
iphone/ipad app worldwide
iMahNishtanah
iPhone app

22. What will do you
differently?
What questions
do you have?