Executive Fire Briefing dengan topik "Play like a Pro with Social Media" di PPM pada tanggal 14 April 2011. Pembicara dan materi dari Bapak Edi Taslim.
18. HOW TO MAKE IT WORKS
• Establish Goals
• Meet the customer where they are
• Listen the conversation
• Choose the Social Channels wisely
• Engage with the customer
• Be Real
• Dont Spam!
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19. THE STRATEGY?
•Social Presence
•Social Sharing
•Social Integration
•Social Promotion
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21. SOCIAL SHARING
The Like button shows friends who have interacted with the
content and allows the user to connect to it, too.
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22. SOCIAL INTEGRATION
Kompas.com homepage, featuring Friends’ Activities & Recomendations
to shows the most popular content on your network
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23. SOCIAL INTEGRATION
The Live Stream plugin lets your users share activity and
comments in real-time as they interact during a live event.
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24. SOCIAL INTEGRATION
http://developers.facebook.com/showcase/
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26. MEASURING THE ROI
1. The Bottom Line
2. Increased Analytics
3. Increased Traffic
4. More Relationship
5. Better Brand Awareness
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