1. Own Your Privacy
Your personal data coach
Hervé Le Jouan Founder & CEO herve@privowny.com
Data Tuesday
October 2013
www.privowny.com
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2. WH
Y
Tracking today
The fuel of the Internet economy
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3. WH
Y
But tracking is in danger
Opaque. Consumer miss trust. Regulation. Poor data quality
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4. WH
Y
We, at Privowny, strongly believe that
consumers should be able
to control their data and their relationships
Be informed. Alias their identity. Give & revoke permission.
Delete & update. Trade & engage…
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5. THE SOLUTION
Empowering the consumers by giving them control back over their personal
data and preferences
Privowny: The personal data management platform
• App (automatic data collection, identity aliasing & management)
• Personal Cloud/Data Store (my data, my preferences)
• APIs (to access user’s database, get permission for push & pull data, …)
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6. Proprietary & Confidential

7. PrivownyBar while
I am surfing (optional)
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8. My personal data dashboard
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9. What I have left on Air France website?
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10. Who has my personal address?
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11. Who has shared my personal data with external companies?
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