1. Social Media for David Shipley
Business 101
Saturday, 6 April, 13

2. What do we mean by strategy?
A strategy is a plan of action designed to achieve a specific goal. Strategy is all
about gaining (or being prepared to gain) a position of advantage over
adversaries or best exploiting emerging possibilities. As there is always an
element of uncertainty about future, strategy is more about a set of options
("strategic choices") than a fixed plan.
- Wikipedia
Saturday, 6 April, 13

3. Stages of social media strategy
• Listening
• Exploration & Experimentation
• Formalization
• Refinement and Integration
Saturday, 6 April, 13

4. Listening
• Actively monitoring what is
being said about you, your
company, its products or
services or about your
competitors and industry
Saturday, 6 April, 13

5. Exploration & Experimentation
• Claiming ownership of key social media properties for
your brand
• Creating messages and engaging with clients, general
public
• Observing some social media metrics
Saturday, 6 April, 13

6. Formalization
• Policies for social media use developed
• Social media is integrated into marketing and
communications plans
• Increased measurement and reporting of social media
metrics
Saturday, 6 April, 13

7. Refinement
• Social media incident response plans created and
implemented
• All social activity is integrated with web analytics
• Social media ROI models developed and used to measure
performance
• Social media activity is coordinated through the use of an
editorial calendar and process.
Saturday, 6 April, 13

8. Discussion
Let's talk strategies for your organizations
Saturday, 6 April, 13