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Social Media 
Learn • Lead • Legacy 
Leadership Women 
#LLMurrayState
S 
Handout (Notes) Text • 96000 | ROInfluence
Twitter 
Facebook  
LinkedIn 
ROInfluence 
✓ Create Emotional Connection! 
✓ Strategic Mindset! 
✓ Utilize Facebook • Twitter & LinkedIn 
#RELATIONSHIPS 
GOAL
Embrace Social Media and Leverage 
Strengths • Skills • Interests 
Images / Visuals 
Curiosity / Interest 
Emotional Triggers 
#LLMurrayState
#1 • Facebook Page 
• Like Page 
• Invite Friends 
REACH 
#2 • 
• Post 
• Include Others 
• Tag 
• Add Image 
#3 • Engagement 
• Like 
• Comment 
• Share 
#LLMurrayState • Leadership Women (FB)
LIKE • Post • Tag • Engage 
#LLMurrayState • Leadership Women (FB)
About • Connect with Visitor 
1. Mission 
2. Description 
3. Basic Info 
4. Contact
Contact Information 
#LLMurrayState 
Provide Information for 
1. Access 
2. Shared Interest
TWITTER 
#LLMurrayState • @LeadershipWome (no n)
Twitter • Engagement 
• Awareness 
• Support 
@LeadershipWome (no n)
#LLMurrayState • Leadership Women
Tweet Moment 
Trisha Cunningham • @Trisha117
S 
#LLMurrayState 
Social Media • LINKEDIN 
Professional Platform 
SOCIAL MEDIA 
at Your Fingertips!
LinkedIn ) 
• Business Mindset 
• Purpose to Visit 
• Solutions • Skills 
Expertise 
#LLMurrayState • LinkedIn • Leadership Women
LinkedIn 
Lana Porter 
• Emotional Connections 
• Leadership 
• VALUE of Connections
LinkedIn 
• Leadership Women Board 
• Murray State 
• Multinational Representation 
• Leadership
Updated LinkedIn Profile Version 
Business Card • Virtual Rolodex 
1. Image 
2. Name 
3. Headline 
4. Location 
5. Industry
LinkedIn • Summary 
(Checklist) 1. Name 
2. Contact Info. 
3. Keywords 
4. Solutions 
5. Expertise
LinkedIn • Alumni 
FOLLOWERS 
Engagement
LinkedIn Company Page 
Leadership Women 
ENGAGEMENT 
Like 
Comment 
Share
Embrace Social Media and Leverage 
Strengths • Skills • Interests 
TO 
LEARN • LEAD • Leave a LEGACY 
Text • 96000 • ROInfluence 
#LLMurrayState

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