GPS Creative brochure offering innovation, strategic planning, branding and creativity training

1. 1
from Insight... the SCIenCe of
to Innovation... Creativity…
Scientists have observed
to Action
creativity’s rhythm, defined
its process and described the
culture that enables it.
We use the science of
creativity to help your team:
E n g a g i n g yo u r o r g a n i z at i o n i n s t r at E g i c c h a n g E
• Avoid taking costly shortcuts
and killing potentially pow-
erful ideas too soon
Battling Inertia
• Challenge the assumptions
that may be holding you back
As a leader, you know an organization must adapt to change. Yet, strategic
• Expand thinking into new
change requires a process, a structure and engaged stakeholders. Add the energy fertile areas; then focus it to
and focus required for daily operations, and it’s clear why an organization becomes achieve your goals
anchored to its status quo.
…And Change
GPS Creative helps organizations win the Battle of Inertia. We are organi- Leadership
zational consultants with a unique process and toolkit informed by the Science of once strategic change
Creativity and Change Leadership. Our work enables stakeholders to engage in the initiatives are created, proven
change leadership methods
three key elements of strategic change: InSIGht, InnovAtIon and ACtIon.
help get them implemented.
We use the science of
the Creative Planning Process change leadership to help
your team:
• Insure that every voice is
2
GATHER
Anal
Analyze
Situations
Situat
heard and every stakeholder
feels engaged
1
Set FACTS
Goals
• Communicate more ef-
IMAGINE
fectively and build deeper
Think Big
g POSSIBILITIES
igh
Aim High 3 relationships
Create
6
IMPLEMENT
DEFINE
CHALLENGES • Foster group accountability
Work Plans
IT and gain individual commit-
Develop
5 ment
Manage It
anage Strategies
Measure It
easure
By introducing creativity into DEVELOP
your strategic planning process SOLUTIONS
4
you will uncover fresh insights,
identify new opportunities, find
Determineine
innovative solutions and energize ves
Initiatives
GENERATE
IDEAS
your organization to action.
© 2010 DAnieL S. GreenberGer
From Here To There
www.gpscreative.com

2. from Insight...to Innovation...to Action
2
E n g a g i n g y o u r o r g a n i z a t i o n i n s t r a t E g i c c h a n g E
WAyS In WhICh
We mIGht helP you
moving from Knowing to doing to Being leAP the GAPS
deliberate, collaborative
A good plan is an essential start—it ensures that you know where you’re creativity and change leader-
going and how to get there. However, many organizations confuse knowing with ship can be applied to any
business challenge; below
doing and fail to implement their well-intentioned plans. Our process enables you are some examples of GPS
to leap the gap from knowing what to do to doing it by helping you create the engagements:
following essential dynamics and structure that will springboard you to action: • Organizational Development
• passion and trust • Strategic Planning
• Branding and Marketing
• enthusiasm for a shared vision
• Fundraising and Development
• a system of governance, • Sustainability Planning
measurements and rewards
• ICE™ (Ideal Customer
Experience) Design
• a continuous improvement process
• New/Improved Product
in fact, through the process of continuous improvement, strategic change eventu- and Service development
ally becomes part of an organization’s DnA, thereby evolving the organization from • New Product/
doing innovation to being innovative. Services naming
© 2010 DAnieL S. GreenberGer
From Here To There
www.gpscreative.com

3. from Insight...to Innovation...to Action
3
E n g a g i n g y o u r o r g a n i z a t i o n i n s t r a t E g i c c h a n g E
dAn GreenBerGer, Chief Innovation officer
For 30 years i led a successful career as an ad agency Creative Director. but it
wasn’t until 2005, when i began my Master’s studies in the Science of Creativity
and Change Leadership that i began to understand the true nature of my own
creativity and how to facilitate creativity in others. Today, i enjoy helping teams
share knowledge and deliberately apply their creativity to uncover deeper insights
and generate fresher thinking. i am energized by new motivations uncovered and
momentum generated through our process. And, yes, i still enjoy being a Creative
Director now and then, too.
dan@gpscreative.com
312-909-7309
Jeff GreenBerGer, Chief Strategy officer
i’ve had a rich professional life, starting as a real estate investment lawyer,
migrating to a long career at one of the leading global real estate services firms,
Jones Lang LaSalle, and more recently as a consultant and entrepreneur. in my
work with clients as diverse as Deutsche bank, Chicago Symphony and the british
Department of Social Security, i have developed a rational approach to bringing
clarity and results to complex problems. However, my “left-brain” approach has
been deeply enriched by the introduction of “right-brain” creativity and GPS
process and tools.
jeff@gpscreative.com
773-540-2247
© 2010 DAnieL S. GreenberGer
From Here To There
www.gpscreative.com

4. from Insight...to Innovation...to Action
4
E n g a g i n g y o u r o r g a n i z a t i o n i n s t r a t E g i c c h a n g E
What our clients say:
“thank you for leading our strategic planning and team-building
meetings over the last two days. you provided the perfect bal-
ance of process and invaluable insights to make our sessions
incredibly productive and, while hard work, also lots of fun! you
exemplify being a value added advisor and i am already thinking
about how we might utilize your services in the future.”
—vice President, real estate, ImS health, Inc.
“What an incredible job you did for the Collaboration. i’m sure
you sensed the energy, enthusiasm and appreciation of the par-
ticipants. also, your turnaround on the work product is terrific.“
—founder, Collaboration for early Childhood Care and education
“i cannot tell you how pleased i am with the strategic plan that we
generated this weekend and how grateful i am to you for leading
us to it. We achieved consensus on our direction, defined the role
of the board, and identified the strong leaders of our future…we
accomplished everything i hoped for—and more. you were like
good therapists on an institutional level. i feel focused on a vision
for iCsW broken down into doable steps to get us there. i hope
you left the weekend feeling flush with the success of knowing
you helped a good program prepare to be a great one.”
— dean, Institute for Clinical Social Work
“the CysO (was) impressed by many aspects of the way in which find out how GPS
you work with us. the depth of your listening skills is unparal-
Creative can take
leled. your ability to quickly respond to the various issues raised
by stakeholders is especially helpful…the activities you created your organization
to move things along and help us cross the bridge “from knowing from Insight...
to doing” were inspired. the tools that you provided to manage
to Innovation...
change were outstanding. We will continue to use and share
these tools as we progress.” to Action.
— President, Chicago youth Symphony orchestras
ContACt:
dan Greenberger
dan@gpscreative.com
312-909-7309
© 2010 DAnieL S. GreenberGer
From Here To There
www.gpscreative.com