Know about Social Video Analytics: From Demography to Psychography of User Behaviour. Gain insights from the webinar led by Nishant Radia, Co-founder & CMO, Vidooly.
This PowerPoint helps students to consider the concept of infinity.
Social Video Analytics: From Demography to Psychography of User Behaviour
1.
2. 2
What this webinar is all about
Digital video landscape
Content consumption trends across platforms
Crawl, walk & run strategy
Advertising & brandedcontent
Overview of Vidooly
4. Video Intelligence &
Cross Platform Analytics Software
Video Intelligence &
Cross Platform AnalyticsSoftware
IndiaDigital
Snapshot2018
Population :
1.3Billion
Urbanization:
34%
InternetUsers:
462Million
Penetration:
38%
Active Social
Media Users:250
Million
On Mobile :
230Million
%of People
watching
Videos on
Mobile :
30%
Online media
accounts for16%
of purchase
influences; TV
leads with31%
20%people
have made a
purchase via a
mobile device
Note: YA-Year Ago (2017)
India has added 59 million new Social Media Users (31% vs YA)while the number of mobile social
media users has ballooned by 63 million (38% vs YA)
With median age of 28 years, India remains a young country with smartphone penetration
reaching 40%
Out of 7.5hrs spent online daily; Indians spent ~2.5 hrs on social media with 79% of total web
traffic coming from mobile devices
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Source :Vidooly
5. Video Intelligence &
Cross Platform Analytics Software
Video Intelligence &
Cross Platform AnalyticsSoftware
Monthly Active Users :
1.62 billion
Average Viewing Session :
40 minutes ( 50% vs YA)
62% 38%
Videos (video’s duration)
uploaded per minute : 300
hours
Active Content Creators :
50 million globally
1/3rd of Total Users on
the Internet are visitors
of YouTube
Monthly Active Users :
2.17 billion 13% vs YA
Daily Active Users on Mobile:
1.15 billion 23% vs YA
88% of AD revenue comes
from mobile views
~30% of users are from
25-34 years age group
Engagement on platform is 18%
higher on Thursday and Friday
compared to rest of the week
Average Time spent per
session : 20 Minutes
Monthly Active Users :
800 Million
90% users are less than
35 years old
80 million photos are
shared in a day
90 of Top 100 brands are
on Instagram
User Engagement with
brands is 10x, 54x and 84x,
times more than FB,
Pinterest and Twitter
respectively
Global Stats (2017)
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6. Video Intelligence &
Cross Platform Analytics Software
77.20% 75.80% 73.60%
22.80% 24.20% 26.40%
Facebook Youtube Instagram
User Profile by Gender for3
Platforms, India -2018
Male Female
48.70%
11.26%
0M 0.00%
50M 10.00%
200M 40.00%
150M 30.00%
100M 20.00%
250M 50.00%
350M 70.00%
300M
62.77%
60.00%
Monthly Active Users &Penetration
Facebook Youtube Instagram
MonthlyActive Users Penetration
Video Intelligence &
Cross Platform AnalyticsSoftware
Social NetworkPlatform Comparison
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Source :Vidooly InternalAnalysis
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CRAWLStage
Discuss the definition of success & metrics youwill
use to judge it
Get the right team, partners and tools on-board
Market Research- Identify factors and
interdependencies that will impact the pathof
optimization.
Separate the ‘good-to-have’ & ‘must-have’
Complete the audit and implement your first
optimization
12. Market Research Example -NCCS A & B
•Age Group: 18 – 24 Males & Females in Urban Centre’s(College Going
and First TimeJobbers)
Sample Size: 89B Views
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TITLE:
#AshleelPyaar | Romantic Comedy Web Series | Love Handles
Story 1 | GorillaShorts
TAGS:
DESCRIPTION:
Isn't it weird how dating is supposed to attract people to you when, in reality,
the most embarrassing and awkward things tend to only happen on dates?
This Valentines Week 2018, watchAshleel Pyaar, a young man'squest for love
and the numerous awkward dates he's been through. Will he ever find his
perfect match?
Vidooly SuggestedTag Search Volume
Love handles 18,100
Relationship goals 40,604
dating 66,991
Ashleel pyaar 40,000
Web series 36,211
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WALK Stage
Evolving the KPI- incorporate both brandingand
performance objectives
Certifying the team on the software and tool
Increasing the frequency of in-campaign
optimization- both organic & paid
Start asking more sophisticated marketing and media
questions – Build critical data
Media plans are developed and implemented using
the unified measurement tool
18. 18
STEP 2: List of all channels/videos engaged by your TG who loves watchingComedy
19. 19
Sample insights:
• Clash Royale and Godof war are the
most popular gaming videos among
Kenny’s audience
• Whereas in Auto category, Kenny’s
audience engages the most with bike
reviews, powerdrift being the top
influencer
STEP 3: Optimize your
media plan based on your
campaign goals
20. 20
RUN Stage
Increasing the cadence of optimization
Developing atest & run agenda to movetowards
continuous discovery
Measurement- Campaign performance and
benchmarking
Calculating marketing ROI
Brand Upliftment Study
23. 23
Keep a tab of brands who are active in collaborating with creators
24. 24
Across brands, identify the creators they’re working with and the type of content
published across YouTube,Facebook and Instagram with their performance report
25. 25
Choose the influencer based on how your
TG resonates to their content on different
social video platforms