Marketing plan

1. MARKETING PLAN FOR NEW
ANDROID APP

2. PROJECTEXPO
Connecting People
digitally

3. The Marketing Plan: Outline
Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

4. Executive
Summary

6. ProjectExpo is an app which
aims to bring together the
electronic freaks, who are
madly in love with the beauty
of electronics. It facilitates:
 Electronic projects,
extending further to other
domains including non
technical projects.
 Connecting with industrial
experts and Professors
 Hardware Pooling

7. SITUATION

8.  ProjectExpo will help to abridge the gap between academics and
industry
 More job opportunities
 Although India’s higher education system contributes about 350,000
engineers and 2.5 million university graduates annually to our workforce, at
any given time, about five million graduates remain unemployed.
 The company will aim to provide the amalgamation of skills with
proper guidance.

9. POTENTIAL MARKET:
 UNIVERSITY STUDENTS
 INDUSTRIALISTS
 TECH GIANTS SETTING
COLLABORATION TO
ADVERTISE THEIR PRODUCTS

10.  THE MAIN TARGET CUSTOMERS ARE THE COLLEGE
GOING STUDENTS, AGE GROUP 17-25 YRS SPECIALLY
THE TIER 2,3 COLLEGES.
 THE COMPANIES SEEKING TO ATTRACT STUDENTS FOR
TRAINING IN THEIR INSTITUTES

11. • To draw
about 5K
downloads
in the first
three
months.
• To have
about 50 %
market

12. To position the app as a reliable
brand in providing complete solution
to all the Project related queries.

13. STRATEGY

15. CUSTOMERS
 STUDENTS PERSUING
FIELDS MAINLY RELATED
TO ELECTRONICS AND
SOFTWARE
 INSTITUTES SEARCHING
FOR STUDENT POOL FOR
TRAINING
 COMPANIES SEACHING
FOR SKILLED TRAINEES

16. Collaborators
• App downloading media i.e ……..
• Press partners.
• Online reviewers and blog writers.• App downloading media i.e.
Google Play and Apple Store.
• Online reviewers and blog
writers.
• Companies wanting to advertise
their products
Collaborators

17. Competitors
• Similar apps with few coinciding features.
• Parking information tracking apps. • Similar apps with few
coinciding features.
• Training institutes with
teaching programs
related to projects
Competitors

18. VALUE
PROPOSITION
ProjectExpo provides the
cheapest and the most
effective means to enhance
the skill set without
running for random
advices. Hardware
availability, Personal
attention is given to the
clients and their demands
are taken care of.

19. TACTICS

20. Products
• Emphasize on residential parking advantage for the parking slot
owners.
• Focus majorly on event parking, as it could differentiate the app from
others without losing sight of street and malls parking.
• Emphasize on student
demands for project
ideas and hardware .
• Focus on effective
communication
between industrialists
and students.
Products

21. Products
• Emphasize on residential parking advantage for the parking slot
owners.
• Focus majorly on event parking, as it could differentiate the app from
others without losing sight of street and malls parking.
• The total hardware cost would
be taken and it would be
refunded after the proper
submission deducting the
service cost which would be
20% depending on days.
• Contacting for expert advice
would be chargeable
PRICE

22. Products
• Emphasize on residential parking advantage for the parking slot
owners.
• Focus majorly on event parking, as it could differentiate the app from
others without losing sight of street and malls parking.
Basically the effort would be more
on enhancing skill set ,providing
hardware to students, innovating
new ideas for projects, organizing
project meets and competitions,
taking new ideas from the
students, basically promoting
students that they are not alone.
COMMUNICATION

24. Create a proper landing page for the app and release it in major social
platforms like Facebook, Instagram, Twitter etc.
Create a proper landing page for the app and release it in major
social platforms like Facebook, Instagram, Twitter etc.

25. Place a demo version for beta testing. This attracts more reviewers and
increases visibility through word-of mouth publicity.
Place a demo version for beta testing. This attracts
more reviewers and increases visibility through
word-of mouth publicity.

26. Promote the incentivizing structure to increase the customer base.
Promote the
incentivizing structure
to increase the
customer base.

27. Quickly act on the feedback and react according to it.
Quickly act on the feedback and
react according to it.

28. Concentrate on retaining the existing customers.
Concentrate on retaining
the existing customers.

29. The presentation is created
by DIVYANSHI, MUJ as a
part of a marketing
research internship under
Prof. Sameer Mathur, IIM
lucknow.