Meetic is the leader of the Dating services in Europe. This presentation explains the company's strategy on Mobile and how it has changed its mindset to become Mobile Focus.

1. Mobile Mutation
Paris Web
October 17th 2014

2. About me
Jean-Loup Yu
Head of Mobile Apps Development
Meetic
@djelmen
@MeeticTech

3. Meetic today
years old (founded in 2001)
of dating service in Europe
of unique visitors / month
countries covered by Meetic Service
events organized by Meetic
employees
13
#1
7 millions
17
>1000
400

4. Past
Today
Future

5. Back to the future

6. Past
Today
Future

7. Once upon a time…

8. 2003 - Meetic is on Mobile
… on WAP

9. 2005 to 2010 - Growth

10. 2007
Apple presents the iPhone

11. 2010
2
5
3
0
0
Applications on App Store 0

12. 2010 - Applications Stores

13. 2010 - Mobile OS prediction
2010 Share
2014 Share prediction
Source:
h.p://pro.01net.com/editorial/521664/iphone-­‐vs-­‐android-­‐s01e01-­‐les-­‐parts-­‐de-­‐marche-­‐des-­‐os/

14. 2011 – Launched our Natives Apps

15. 2012 – Launched our Mobile Web Site

16. 2013

17. 2013 – New CEO
Focus on Mobile

18. Focus on Mobile
Apps as a Flagship

19. 2013

20. Back to the future

21. Past
Today
Future

22. 2014

23. 2014
Windows
iOS
Android
API
–
Services

24. Mobile Apps Team
Tech
Product
Design
14
3
3
Windows
iOS
API
–
Web
Services
Android

25. Colocated Team Members

26. Designer
Cross-functional Team
API dev.
Front-End Dev.
Product Owner

27. Dedicated Workspace

28. Product Definition Workshops
• Product vision every quarter
• Storymap defines the different epics
• Roadmap defines the planning

29. Agile Rituals
• Daily Stand Up Meeting
• Sprint planning
• Demonstration
• Retrospective
• … and the Beer

30. Mobile Team
Organization
Agile
From Concept To
Store

31. Mobile Team
Organization
Agile
From Concept To
Store

32. Mobile Team
Organization
Agile
From Concept To
Store

33. Mobile Team
Organization
Agile
From Concept To
Store

34. Focus on Quality - Test
• Unit Test
• Integration Test
• Functional Test

35. Automatisation
>

36. Release
• When App is delivered,
QA Team tests
manually the singular
cases and exploratory
testing
• Release ~every month

37. Keep the team up-to-date
• Curation
• BBL
• Keynotes & conferences
• Meetup
• Devices

38. Today
• Mobile Focus
• Product, Dev and Design work as a Team
• Internalize the Mobile expertise
• Focus on quality first
• Improve our Time-to-Market

39. Back to the future

40. Past
Today
Future

41. Tablet Strategy

42. Wearable devices

43. Web Mobile
+

44. Back to the future

45. Any Question ?
Thanks!