6. “ The power of Ronald McDonald has been compared to that of religious leaders… … some have detected a sinister scheme to install worldwide capitalism through Mickey Mouse…” (Belk, 26).
7.
8. Americanization The Henley Centre: perceptions of Americanization. About half the population of Western Europe believes its countries are too Americanized…
Neoliberalism-- popular after WII, it favors the free market, as well as the elites of society. Discourages governmnet intervention in the economic, financial and even social affairs.
Global inequality--> increase in poverty and unemployment. Jobs are being outsourced, leading to lower demand and lower wages for workers. Weakens trade unions. Benefits the the people at the top. Global economy increases functionality rather than national competitiveness Homogenizing effects: the issue of standardization through consumerism. Also touches upon the idea of cultural imperialism, which
“ Only one in ten Europeans believes "multinationals" are "honest and fair”…” (Henley Centre)
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