Fitbit 2012 Quantified Self Paris

1. Smarter fitness made
simple

2. Agenda
• The Opportunity in Connected Health & Fitness Technology
• Fitbit Ultra Overview
• New Products for 2012
fitbit
Smarter Fitness Made Simple

3. Walking 10,000 steps per day can help
Reduce initial heart attack rate by 90%
American Heart Association
Reduce Type II diabetes by 50%
American Diabetes Association
Reduce cancer rates by 30 – 70%
National Institutes of Health
Reduce stroke rate by 70%
American Heart Association
fitbit
Smarter Fitness Made Simple

4. Powerful trends create a maj opportunity in
or
connected health & fitness
H ig h e r r a t e s
o f o b e s it y &
c h r o n ic
d is e a s e +
€ b illio n
P r o a c t iv e c o n s u m e r s O p p o r t u n it y
t a k in g r e s p o n s ib ilit y
f o r h e a lt h & f it n e s s
+
T e c h n o lo g ic a l
a d v a n c e s in s e n s o r s
& b a t t e r y lif e
+
S ma rtp ho ne s
r a p id ly b e c o m in g
k e y p la t f o r m
Smarter Fitness Made Simple

5. Fitbit Appeals to a Very Broad Market
• Broad age range: late 20s through late 50s
• Slight female skew
• Great for general audience looking to get more fit but challenged by busy life, difficulty of
maintaining motivation
Men Less Fit Women More Fit Women
Fitbit is your Scorecard Fitbit is your Cheerleader Fitbit is your Compass
•Challenges you to get •Helps squeeze fitness •Keeps you on track
more fit into your busy life •Shows you how much
•Get back in the game •Keeps you motivated you’ve done
Smarter Fitness Made Simple

6. Fitbit users
fitbit
Smarter Fitness Made Simple

7. Getting more fit with Fitbit…simple as 1-2-3
Wear the Fitbit Ultra Upload wirelessly View, share and compete
to measure your daily activity and sleep to Fitbit.com with friends, family and co-workers
Smarter Fitness Made Simple

8. Your activity information… at your fingertips
• Measures everyday steps, stairs, distance,
calories, and sleep
• Small and discreet to wear all day
• Accelerometer technology tracks steps
movement, similar to one used in Wii
controller
• Altimeter technology tracks stairs and hills
• Measures step-based activity such as
walking, running, treadmill, hiking
Automatically tracks:
• Steps
• Stairs
• Distance
• Calories burned
• Activity level
Also displays:
• Clock
• Stopwatch
• Personal greeting
• Name fitbit
Smarter Fitness Made Simple

9. Key Fitbit Ultra specs
• One-year limited warranty
• Comes with:
– Fitbit Tracker
– Base station charger
– Sleeping wristband
– Belt Holster
• Rechargeable batter (5 – 7 days)
• Up to 7 days of detailed, minute-
• by-minute data
• Compatible with:
– Windows XP or newer
– Mac OS 10.4 or newer
fitbit
Smarter Fitness Made Simple

10. Track all your key stats on Fitbit.com
Personal Fitness Dashboard
•30-Day trends
•Hour-by-hour stats
Also lets you…
•Log food & other activities
•Set goals & see progress
•Stay motivated with friends
and groups
Smarter Fitness Made Simple

11. See how long and how well you sleep
Smarter Fitness Made Simple

12. Stay motivated with Groups, Friends & Badges
Groups Badges
Share steps, distance & other
measures…you decide what to
share.
Friends
Smarter Fitness Made Simple

13. Log food and other activities on Fitbit.com and from your
smartphone
• Choose from food database
of 100,000 foods
• Estimates calories consumed
• Food Budget feature lets you
achieve weight loss goals
• Lets you also log activities
such as weight training,
group exercise, and cycling
that Fitbit doesn't measure
Smarter Fitness Made Simple

14. New Products for 2012 : Fitbit A Wi-Fi Smart Scale
ria
Know where you stand. Get where you want to be. The Fitbit Aria Wi-
Fi Smart Scale doesn't’t just measure your weight... it helps you
achieve your weight management goals.
• € 119.90 MSRP
• Tracks weight, BMI, and % body fat
• Wi-Fi connection uploads data to
FitBit.com
• Free online and mobile features
keep you motivated
• Streamlined, innovative design,
available in White or Black
Smarter Fitness Made Simple