BookExpo365 is a new game changer with all-in-1 virtual book publishing services with built-in marketing automation, social learning, and social media promotion. http://www.bookexpo365.com

1. BookExpo365 – The New Game Changer
Virtual Book Expo for Today’s
Book Publishing Revolution
By
Matt Fok, CEO & Founder, eZ-Xpo
© Copyright eLearningZoom, All Rights Reserved.

2. BookExpo365 Beta Kick-Off
 BookExpo365 Vision & Ecosystem
 BookExpo365 Unique Value Proposition
 BookExpo365 Ecosystem
 BookExpo365 Demo
 Q&A

3. Who is eZ-XPO?
A New Game-Changer
Innovative Technology
company delivering the
World’s 1st industry cost-
effective All-in-1 Virtual
Marketplace for :
 Start-ups/Entrepreneurs
 Small to Medium-sized
companies
 Enterprise
http://www.eZ-XPO.com

4. New Game Changer – BookExpo365
Challenges Physical Virtual Event
(i.e., ON24, 6Connex,
UnisFair, InXpo)
eZ-Xpo
1. 80% Leads Not Followed No No Automatic
up by Sales Rep Follow-Up
2. Personalization No No Customer-
Driven Exhibit
Hall
3. On-going collaboration No No Built-in CRM
http://www.eZ-Xpo.com 4

5. Game Changer #1 – Learning Management Ecosystem
BookExpo365
Book
Launch
Future eLearningZoom Release
eLearningZoom Social Learning
Joint Book Tour
Collaboration Showcase
Readers
Partner with Consultants to BookExpo365 Future Release
Coaching & Online Course
Generate High Quality Content & Live
Training Webinar
5

6. Game Changer # 2
 Complete Customer Life Cycle
 Customer Acquisition – Virtual Event
 Customer Nurturing - Marketing
Automation
 Customer Support – Integration with
CRM
BENEFIT #1: Sustainable Leads & Profits & Unique Advantage
http://www.eZ-XPO.com

7. Game Changer #3
eZ-Xpo All-in-1Virtual Office for Your Business
Customers eZ-Xpo for
Sales
Manager
eZ-CRM for eZ-Contact eZ-Web Meeting
SINGLE
Marketing DATA
Manager SOURCE
eZ-Contact
eZ-XPO & eZ-CRM
for Sales
Rep
Integrating Virtual Expo
eZ-LMS for into eZ-CRM for
Training Support
Marketing Automation Manager
Manager
Trainer Partners

8. eZ-XPO Unique Value Proposition - #1
 Automated Follow-up System
 Fixing the industry challenge - 80% leads
not follow-up from both physical and virtual
events
 Automatically send qualified leads to exhibitor
before, during, and after each event
 Email Campaign for up-sell & cross-sell
BENEFIT #3: Boost Marketing ROI & Sales Conversion
http://www.eZ-XPO.com

9. eZ-XPO Unique Value Proposition - #2
 Personalized Exhibit Hall
 Customer-driven exhibit hall
 Product Category
 Solution-Driven
BENEFIT #2: Boost Marketing ROI & Sales Conversion
http://www.eZ-XPO.com

10. eZ-XPO Unique Value Proposition - #3
Web 2.0 - Virtual Booth
Executing tasks that physical trade show cannot:
 Engage multiple interactions with customers
 Launch live chat and live webinar anytime
 Showcase products/services 24/7
 Conduct survey for customer feedback
 Laser-focus ideal customer using built-in marketing
intelligence
Benefit #3: Boost Qualified Leads & Sales Conversion
http://www.eZ-XPO.com

11. BookExpo365 - Web 2.0 Virtual Booth
http://www.eZ-Xpo.com 11

12. BookExpo365 - Unique Value Proposition - #4
 Seamless Integration
 CRM (i.e., SugarCRM, SalesForce)
 Event Management (i.e., Eventbrite.com)
 Mobile (i.e., iPhone)
 Videoconferencing
 Support over 40 languages
 Viral Marketing (eZ-Social Inviter)
 Linkedin
 Twitter
 Facebook
Benefit #4: Boost Productivity, Traffic, & Leads
http://www.eZ-XPO.com

13. Book Publishing Services
 Book Cover Design
http://www.eLearningZoom.co 13
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14. Book Publishing Services
 Amazon Kindle Publishing Services
 iTune iBook Publishing Services
 Book Web Site Design
 Social Media Promotion
http://www.eLearningZoom.co 14
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15. BookExpo365 Unique Competitive Difference
FeaturesEvent Platform Traditional Virtual Book BookExpo365
Book Tour Showcase Virtual Expo
On-Demand Access NO
Tracking & Reporting NO
Live chat, audio, video NO
Automatic Follow-up w Email Campaign NO NO
Personalized Exhibit Hall NO NO
Integration w Facebook, Twitter & Linkedin NO NO
Integration with SugarCRM NO NO
Marketing Intelligence NO NO
On-going Collaboration 24/7 & Showcases NO NO Unlimited
Costs & time Very Expensive Still Expensive Low Cost & Fast
(i.e., $10-
20K/event)

16. Author – 3 Steps to Create Your Booth
1. Define Product – Book, Video, Audio etc
http://www.eZ-Xpo.com 16

17. Author – 3 Steps to Create Your Booth
2. Add Product
http://www.eZ-Xpo.com 17

18. Author – 3 Steps to Create Your Booth
3. Upload Logo, Video, Content
http://www.eZ-Xpo.com 18

19. Author – 3 Steps to Create Your Booth
Content Information
http://www.eZ-Xpo.com 19

20. Sustainable Competitive Advantage
Your Secret Weapon for the 21st Century Innovation
http://www.eZ-XPO.com

21. BookExpo365 – Next Step
 Sign up for as a Trial Customer FREE Now
 Contact BookExpo365 at sales@BookExpo365.com
http://www.eZ-XPO.com

22. BookExpo365 – Q & A
 DEMO
 Q&A
http://www.eZ-XPO.com