2. Strategyrefers to the choice of the business model the firmchooses to use in order to compete on the market. (Casadeus & Ricart, 2010) Strategy is what the competetive game plan willbe. (Collis &Rukstad, 2008) A strategyexplainshow you willdobetterthan you rivals. (Magretta, 2002) A strategyis the plan and strategicchoises a companymakes and followsin order to differentiateitself and becomecompetitiveon the market. What is Strategy?
4. Blizzard Entertainmentis a premier developer and publisher of entertainment software. After the Blizzard Entertainment label was established in 1994 the company has produced well known computer games such as World of Warcraft and StarCraft. Mission:Blizzard Entertainment is dedicated to creating the mostepicentertainmentexperiences…ever. Strategy:Blizzard Entretainment strives to fulfill its mission by creating well-designed, highly enjoyable entertainment experiences, and the company has maintained an unparalleled reputation for quality since its inception. Business model: In order to createvalue and profit for the company, Blizzard Entertainment charges a monthlyfee from customers. The companyworks to constantlyupdatetheir games and software in order to createcustomervalueand sustainrelationships with customers. Blizzard Entertainment www.eu.blizzard.com, 20-01-11
5. ”In order to meet the need of the customers Blizzard Entertainment will consistently offer and deliver: highly enjoyable entertainment experiences that meet or exceed target customers expectations; provide outstanding quality and well designed games so that the company in the future are to be recognized as the number one provider of entertainment software.” BlizzardStrategy Statement
7. Casadesus-Masanell, R. & Ricart, J.E., From Strategy to Business Models and onto Tactics” Collins, JC & Porras, JI, “Building Your Company’s Vision” Collis, D & Rukstad, MG, “Can You Say What Your Strategy Is?” Johnson, MW, Christensen, CM, & Kagermann, H, “Reinventing Your Business Model” Magretta, J., “Why Business Models Matter” www.eu.blizzard.com, 20-01-11 Bibliography
