Crowdsourcing http://www.youtube.com/watch?v=J9J3Y6wmrB8

1. Crowdsourcing
Thomas J. Howard
thow@mek.dtu.dk
Unless otherwise stated, this material is under a Creative
Commons 3.0 Attribution–Share-Alike licence and can be
freely modified, used and redistributed but only under the
same licence and if including the following statement:
“Original material by Thomas J. Howard for course 42629 – Innovation and Product Development
Department of Mechanical Engineering, The Technical University of Denmark”

2. What is Crowdsourcing?
2 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

3. Types of Crowdsourcing
Crowd Funding (22% of sites)
Crowd Labour (8% of sites)
Crowd Innovation (10% of sites)
Distributed Knowledge (37% of sites)
Crowd Creativity (14% of sites)
(Aesthetics & Branding)
Tools (9% of sites)
3 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

4. Crowdsourcing
How would we use it?
4 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

5. Crowdfunding
Tech Art
Social
5 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

6. Funding
6 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

7. Funding
7 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

8. Funding
8 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

9. Funding
Magnetic Lights Project
9 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

10. Innovation
Divergent/ Convergent /
Solution Evaluation
Problem Solving
Social Challenges
Push & Pull
10 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

11. Innovation
11 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

12. Innovation
BATTERY-LESS MAGNETIC
BICYCLE LIGHTS - Never find
yourself in the dark again!
Troels Pedersen
12 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

13. Innovation
BATTERY-LESS MAGNETIC
BICYCLE LIGHTS - Never find
yourself in the dark again!
Magnets clipped to
spokes, copper coil inside the
light unit
13 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

14. Innovation
14 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

15. Labour
•Debugging
•Advertising and testimonials
•Proofreading
•Web-design
•Graphic enhancement
•Website testing
•Surveys
•Data entry
15 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

16. Aesthetics & Branding
•Fashion
•Sounds
•Artwork
•Logos
•Graphic Design
•Photography and Images
Competition Driven
16 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

17. Aesthetics & Branding
17 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

18. Aesthetics & Branding
Reelight
18 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

19. Anything left for us to do?
19 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

20. Crowdsourcing is now a mature field,
use it and master it.
20 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

21. Questions
?
21 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

22. Exercise
In your project teams, produce a strategy
for how you may use crowdsoucing,
where it would be of most benefit to your
project and team.
Consider the skills and competencies your
team is lacking.
22 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark