Contenu connexe Similaire à Rethinking Extension: Digital communication adn engagement for the Land Grant University system (8) Rethinking Extension: Digital communication adn engagement for the Land Grant University system2. EXTENSION
Flickr photo from Oregon
State University archives
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3. WORKSHOPS
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©2011 Regents of the University of Minnesota. All rights reserved.
4. TWO-STEP FLOW MODEL: LIMITED
ACCESS TO INFORMATION
Source: Watts &Dodds 2007,
J. Consumer Research
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5. IT’S A NETWORKED WORLD
Source: Watts &Dodds 2007,
J. Consumer Research
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8. CRITERIA
Efficiency
Impact
Scalability
Accessibility
Excellence
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9. TOOLS
Social media
Monthly email update
Discussion board
Oak wilt status widget
Google calendar & RSS feeds
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11. SOCIAL MEDIA OBJECTIVES
Discoverability: Increase content visibility
1. Content automatically publishes from site
to Twitter and Facebook
2. Live and scheduled tweets about core
content, events, news, etc.
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12. EMAIL UPDATE OBJECTIVES
Awareness
Adding value to other offerings:
Webinars
Workshops
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15. DISCUSSION BOARD OBJECTIVES
Easy point of contact
Reply takes about as long as an email, but
viewed by hundreds.
Anonymous, accessible.
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16. OAK WILT “WIDGET”
Embeddable anywhere
Automatically updates
Links to our oak wilt page
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17. WHEN THEY NEED
INFORMATION, WIL
L THEY KNOW WE
EXIST?
Creative Commons licensed
Flickr photo byC.K. Hartman
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©2011 Regents of the University of Minnesota. All rights reserved.
19. DISCOVERABLE: OAK WILT
WIDGET ON DNR
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20. THE BIG PICTURE
Unique approaches
Incremental changes: Working smarter
Focus on adding value to other offerings
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21. WORKSHOPS
Peter Smallidge, Cornell
Cooperative Extension
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©2011 Regents of the University of Minnesota. All rights reserved.
Notes de l'éditeur Collaborative learning: New opportunities Jim Langcuster talks about people seeking to “confirm a hunch” rather than seeing the answer. Interpretation and critical thinking to aid in customized application of an idea, not THE ANSWER. Increasing expectations and declining resources leave us with our hands full at times. We need to help learners squeeze every ounce of value out of the work we put in. It’s not about social media! It’s about service and value.