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http://www.ciencia20.up.pt
www.facebook.com/ciencia20
multi-platform



documentaries   website               presence in events

                online        games   exhibitions
debates
                social media          stand-up comedies
audiovisual
magazines       suggestions           science tours
website

“teens frequently use the Internet for social

and entertainment gratifications”[1]


[1] based on references at Weigold & Treise, 2004
Weigold, M. F., & Treise, D. (2004). Attracting Teen Surfers to Science Web Sites. Public Understanding of Science, 13(3), 229–
248. doi:10.1177/0963662504045504
website


how can we stimulate a more engaging

learning process?
website
homepage layout


layout guidelines:
 • extensive graphics
 • photographs
 • illustrations
 • colorful
website
guideline: information presented
in a fun way.
 • games
website
guideline: cool stuff to look at and
do.
 • scientific activities
   calendar
 • “our suggestions”
website
guideline: what and why scientists
do what they do?

 • interviews with
   scientists
website
guideline: questions and answers.

 • questions activity

 • questions and
   answers on the
   website
website
guideline: interactive participation.


• “participate”
  section
website
content related to daily life
  • why do we like chocolate?
  • can shopping be an addiction?
  • what’s the price to pay for a sleepless
    night?
  • (…)
website
arousing curiosity (also with daily life
content)

 • myth or
   truth?
website
social network presence
http://www.ciencia20.up.pt
www.facebook.com/ciencia20

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