Why is India eCommerce Booming? Here's the answer by Brad Curtis, Director of Sales & Strategic Accounts at eZdia and why he thinks India is now ready to take the eCommerce world by storm. #ecommerce #India

1. + Why India
eCommerce is Next!
My 17 day India
eCommerce Crash
Course

2. + 2014 India eCommerce Fun Facts
Opportunity:
• There is AT LEAST 4% (over $25 Billion) room for growth in
India’s ecommerce market just to bring it on par with the
rest of the world in 2014
• Prediction: India will be a $60B eCommerce market by 2020!
Of $22 Trillion in retail sales worldwide:
 eCommerce was $1.3 Trillion, or 5% of total retail (worldwide)
 India = $5.1 Billion (of $640B) is just over 1% of India ecommerce
First, let’s look at the data

3. + 2014 India eCommerce Fun Facts
 Current retail growth is 4-5% worldwide, while eCommerce
growth across the globe is 14%
 Ecommerce in India grew over 70% in 2104
My 17 day India eCommerce Crash Course

4. +
So Why is India
Booming?
My 17 day India
eCommerce
Crash Course
In February 2015, eZdia presented at eTailing India and also
met with at least 14 major ecommerce players from Mumbai,
Banguluru and Delhi. Here’s why I think India is hot!

5. + The Money is Flowing
#
1
$4.1B in capital flowed in for 2014
$5B predicted for 2015
Why India is Next!

6. + Follow the $/
Why India is Next! #
1

7. + Growing Middle Class
#
2
India’s middle class population to
touch 267 million in 5 years, up 67
Percent by 2020
According to NCAER, by 2025-26 the number of
middle class households in India is likely to more than
double from the 2015-16 levels to 113.8 million
households or 547 million individuals.
India has a major segment of young people that is likely to reach 64% by 2020.
Hence, younger generation is the key factor behind this immense growth.
Why India is Next!

8. + Generational Seeding of Silicon Valley
Vinod Khosla wasn’t the first Indian to impact Silicon Valley, but its hard to argue his
technology and entrepreneurial impact. India has been sending talent to the U.S. for
years… And its paying off for Silicon Valley & India big-time!
#
3
Sabeer Bhatia, co-founder of
Hotmail
Vinod Khosla, Venture capitalist.Satya Nadella, Microsoft's CEO
Shantanu Narayen, CEO
Adobe
Why India is Next!
*They left to help
build Silicon Valley*Now they’re sending
knowledge, people
and $ back home

9. + Proven & Not So Proven Models
#
4
If India is anything, its adaptable. Now that ecommerce has been
adopted, India driving it big time. Yes, many of the models were proven
elsewhere, but India is built to forge and adapt ecommerce its own
needs and in their own way:
Case in Point: 80% of Indian e-commerce is currently Cash on Delivery (COD).
That doesn’t stop them from innovating. Just imagine what happens with growing
access to credit, mobile payment methods, PayPal and other options... Logistics is
another area of great opportunity!
Why India is Next!
Source:https://www.digitalriver.com/wp-content

10. + Hey! We Speak English
(and Urdu, and Hindi, and Punjabi, and…. #
5
It’s easy to share seasoned talent, capital, strategy and
ideas, when the (non-official) language of India’s top
ecommerce players is ENGLISH!
Why India is Next!
On top of this, India is showing its
pride and adding more languages to
add these untapped regional markets

11. + Smart, Young Consumers &
Talented Resources!
The Organisation for Economic Cooperation and Development (OECD)
The explosive growth of India’s retail, travel
and technology sectors require middle class
consumers and lots of young & smart workers.
India has 1.2B of them!
#
6China and India will
produce 40% of global
graduates by 2020
Source:https://www.digitalriver.com/wp-content

12. + What India Needs Is:
 To cope with this massive growth, India needs workforce
collaboration software and services. Its many teams must work
together to propel growth now!
 Ecommerce systems are being put in place! India’s companies
needs the product info, attributes, SEO juice, images, video and
textual content to make its ecommerce sites hum?
 Human capital is not a problem, but India needs to make them
faster, better, smarter, efficient & cost-effective? The companies
that will win this race know they must reach massive scale first!
 India demands efficiency & scale. Companies have internal teams,
external teams, agencies, bloggers, image producers, SEO’s and
more. They must work together to grow.
 How does India do it?
www.eZdia.com

13. +
www.eZdia.com
eZdia is a collaboration software
& services company specializing
in helping ecommerce companies
drive traffic and revenue via large
scale content initiatives
Brad Curtis
VP Global Sales
& Strategy
Brad.c@ezdia.com
415-306-2110
eZdia Inc
604 Price Ave
Redwood City CA 94063
eZdia offices are located
in Redwood City, CA
(USA) and Noida, India.