The document discusses how social media is becoming an important tool for communication and engagement. It provides an overview of popular social media platforms like Twitter, Facebook, and YouTube and how organizations can use them to share information and interact with the community. The document also outlines best practices for using social media and some tools to help manage a social media presence.

1. Engaging the Conversation

4. Media is shifting Source: graphicdesignr.net/papercuts

5. Media is shifting Source: graphicdesignr.net/papercuts

6. Media is shifting Source: http://pewresearch.org/pubs/1133/decline-print-newspapers-increased-online-news 5 4 34 9 5 25 2006 2008 Print Both Web 43% 39%

7. Media is shifting Source: http://blog.comscore.com/2009/07/print_newspapers_decline.html The overall readership of print newspapers is down 11 percent in the past year, from 86 million in April 2008 to 76 million in April 2009… Clearly, the decline in the number of print readers… is far greater than the increase in the number of online newspaper readers

11. Social Media is Fast

12. Social Media is Direct

13. Who uses Twitter Source: http://www.quantcast.com/twitter.com#summary Young Educated 6,000,000+ Users!

14. Who uses Facebook Source: http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/

24. How does Twitter Work? Source: http://www.youtube.com/watch?v=ddO9idmax0o

43. Questions and Comments