PR Preso for UC

1. PR, Media & The Arts
Jackie Reau, Game Day

2. About Jackie Reau
• 25 years in Cincinnati
• Arts Lover: Pop Art,
Photography, History,
Live Theatre and Music
of All Types
• Sports Fan: Seat Snob,
Enjoys Experiential
Opportunities
• Career in Healthcare,
Art Museum and
Media/Marketing
Agency Owner
• Board service in higher
education, women’s
causes and the arts

3. The Good Old Days
Decorative Arts from Burghley House

4. The Good Old Days
Keep an art exhibition open until midnight?

5. The Good Old Days
Free admission?

6. The Good Old Days
Donor trip to visit Dale Chihuly

7. What’s Next
Go Direct to Consumers for Marketing
CSO Social Media Reach: 102,626
Digital to Digital for Conversion
Cincinnati Enquirer Daily Reach: 95,865
Donor/Visitor Experience Officers
Connect me with programs (programming/fund-raising) I
like that are experiential and market to me where I am.

8. Managing a Crisis
Have a crisis plan in place
Acknowledge the concern immediately
Determine how it won’t happen again
Communicate the resolution the internal audiences
(first) and external (secondly)