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How Can I Be Social?
   The Power of Social Media
Gerrit Heijkoop
How Can I Be Social (HCIBS)

Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Story
3.500




500



20
Lessons #Haren
1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Social Media
  people   means
Where do
you stand?
Social Media Statistics Sweden

          : 4.850 million (53% of population)

          : 0,300 million (57% active accounts)

          : 0,876 million
why
3 core ideas:
1. Impact on our communication
2. From search to social
3. Audience of audiences
Social Media =
Communication
… » cave drawing » pigeon » letter »
telegraph » telephone » e-mail »
mobile » online » …
“What is the impact
  of Social Media on
our communication?”
The impact of Social Media on our communication
The impact of Social Media on our communication
The impact of Social Media on our communication
3 core ideas:
 Impact on our communication
2. From search to social
3. Audience of audiences
“People don't care about
 what you say about your brand,
they care about what other people
      say about your brand.”
AIDA still exists …


Attention   Interest   Desire   Action
AIDA still exists …


Attention   Interest   Desire   Action   Share
3 core ideas:
 Impact on our communication
 From search to social
3. Audience of audiences
HCIBS social media solutions
how
#reflection
applying to
your own
context
Before I go …
Twitter: @HCIBS
 Facebook: /HCIBS
Photos, Feedback and Findings
How Can I Be Social?
   The Power of Social Media
YBC Gymnasium Stockholm: How Can I Be Social - The Power of Social Media

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YBC Gymnasium Stockholm: How Can I Be Social - The Power of Social Media