lettering, parts, cases

1. A B C
A B C
A B C

3. LETTERING
An act of writing letters with styles either freehand and mechanical method.

4. ORIGIN AND DEVELOPMENT OF LETTERS
•Ancient Egyptian Hieroglyphics –
a pictographic system of
communicating information in
terms of visual symbolism

5. ORIGIN AND DEVELOPMENT OF LETTERS
•TYPES OF EGYPTIAN HIEROGLYPHICS
 PICTOGRAPHICS

6. ORIGIN AND DEVELOPMENT OF LETTERS
•TYPES OF EGYPTIAN HIEROGLYPHICS
 IDEOGRAPHICS
visual represent ideas

7. ORIGIN AND DEVELOPMENT OF LETTERS
•TYPES OF EGYPTIAN HIEROGLYPHICS
 PHONOGRAPHICS
visual symbolism used to represent sounds

8. PARTS OF LETTER
•Stem – horizontal and vertical parts
•Swash – diagonal parts
•Lobe – curve parts

9. CASES OF LETTERS
UPPER CASE
LOWER CASE

10. STYLES OF LETTERS
•Gothic letters – these are letters that are simple, legible and
with information strokes
A B C

11. STYLES OF LETTERS
•Roman letters – these are letters that composed of thick and thin
element
Types
Classic/old roman – curved serif
Modern/new roman – straight serif
A B C

12. STYLES OF LETTERS
•Gothic letters – these are letters that are simple, legible and
with information strokes
A B C

13. STYLES OF LETTERS
•Italic letters – these are letters that are drawn in slanting
67.5 – 75.5 degrees inclination
A B C A B C

14. STYLES OF LETTERS
•Text letters – these are letters that are most artistic