presentation regarding setting up of a green Eco-friendly restaurant

1. Green marketing
Opening of green ecofriendly restaurant

2. What is green marketing
• Process of production, selling or services on their
environmental benefits
• According to the American Marketing Association,
green marketing is the marketing of products that
are presumed to be environmentally safe
• Companies based on green marketing makes
decision relating to entire process of the company-
Processing
Packaging
Distributing

3. Green marketing continues...
• Green marketing companies seek to go above and beyond
traditional marketing by promoting environmental core values
• Engaging in these sustainable activities can lead to creating a
new product line that caters to a new target market.
• Also known as sustainable marketing, environmental marketing
or ecological marketing

4. Objectives
• To identify the customers to fulfill their needs
• To create awareness about the ecological process
and environment, sustainable, green marketing
process
• To educate the customers

5. Objectives continues…
• To avoid the wastage of resources
• To utilize maximum in an effective manner in a cycle
process
• To tell the truth and generating hype regarding a
brand

6. Why green marketing?
• Opportunities or competitive advantage.
•Corporate social responsibilities(CSR).
•Government pressure.
•Competitive pressure.
•Cost or profit issues.

7. Green marketing in Indian
Context
The Indian Govt. has develop no. of legislation to
reduce the production and marketing of harmful
goods and by-products.
Factories Act.1948
Motor vehicle Act. 1988
Environment(protection) Act. 1986
Air prevention and control of pollution Act.1987
Water Act.1974

8. Green Isle(our green restaurant)

9. Our principles
• 4ps of Green Marketing
A. GREEN PRODUCT:
 As per customer demand
 Environment friendly
 Products made from recycled or used materials
 Eco products not only save water, energy and
money, but also reduce harmful effects on the
environment

10. B. Green Price
• Green pricing takes into consideration of the
people, planet and profit means-
 Taking care of customers health and ensures
efficient productivity
Slightly high price but affordable price menu.
Value can be added to it by changing its
appearance, functionality and through
customization
 For example- we have start buying jute bags
instead of polythene bags

11. C. Green Place
• Green place is about managing logistics to cut
down on transportation emissions, thereby in
effect aiming at reducing the carbon footprint
• Therefore using CNG vehicles, Electric Bikes
etc.

12. D. Green promotion
• Introduced environmental-friendly papers for
billings which are free of elemental chlorine
• Green plants and climbers in the restaurant
• Using fluorescent lamps and solar lights
• Even we named it as Green Isle, which symbolizes
green

13. STP for Green Restaurant
• Segmenting the market on the basis of
customers who are green conscious and eco-
friendly.
• Food items are ideal for all age groups.
• We believe on customer satisfaction so we
customize our food products as per customer
specification.
• As we maintain green standards so our price
menu is slightly higher then ordinary restaurant
but affordable.

14. The interior part…
• FAUCET:
Introduced inexpensive faucet accessory that adds
air to the water stream can drastically cut water
consumption.

15. Containers
• Replaced Styrofoam take out containers with
eco-friendly corn based containers
•

16. Roof top solar electricity
It is a solar electric system, which covers our
rooftop. It adds about 13.8 mega watt hours
of electricity annually for the restaurant,
saving lots of energy!

17. Eco-Friendly Lighting
• We have replaced all of our incandescent lights with
fluorescent, which are known to outlast up to 13
incandescent bulbs, consuming far less energy.

18. Eco friendly menu card
• These are made with soft linen clothes
• Eco friendly

19. Eco friendly floorings
• Environment friendly and sustainable
• Made of woods

20. Green Supply Chain
Management In Restaurant
Procurement of organic vegetables from our
own plantations.

21. Bio-degradable containers used for
packaging.

22. Vehicles used for logistics purpose are
operated in CNG (Compressed natural gas).

23. Cold storage facility using HFC-free
refrigeration technology.

24. We undertake orders for home
delivery, for delivery purpose we use
electric bikes.

25. IT’s OUR GREEN
KITCHEN.............
STARTING WITH ORGANIC
VEGETABLES........................................................

26. ......SPECIALITY OF OUR VEG
KITCHEN.......
• ALL THE KITCHEN APPLIANCES THAT ARE USED ARE ENERGY STAR ACCREDITED......
LIKE DISH WASHERS,REFRIGERATORS etc...........
• WE FOLLOW ONE FUNDA AS PER INDIAN ARMY.................................................
“TAKE WHATEVER YOU EAT......EAT WHATEVER YOU TAKE”.
IN SHORT
“NO WASTAGE”
.TO MAINTAIN THE CUSTOMER SATISFACTION ABOUT SANITATION PERSPECTIVE IN
MIND WE DECIDED
“ TO KEEP OUR KITCHEN TRANSPARENT ”

27. ......OTHER FEATURES......
• THE FOOD IS SERVED ON BANANA LEAF........................ENHANCES TASTE
......REDUCES WASTE...............MAINTAINS TRADITIONS...............
• THE FRUIT and VEGETABLE PEELS ARE NOT THROWN BUT ARE SERVED AS SOUPS.
• THE PLASTICS WE DO RECIEVE INSPITE OF OUR TREMENDOUS EFFORTS ARE
SEND TO RECYCLING CENTRES.............................

28. . Traditional Recycled Kitchen Tables and Chairs - When it comes to traditional recycled
kitchen tables, you should be thinking about wood and plastic. It is very possible to be a
part of the recycling world by buying kitchen tables that used to be old soda bottles or
milk jugs. Also, old wood products are being broken down more often to be made into
new tables. When you purchase these items not only are you not taking new materials
from the environment, but you are also promoting the companies that have taken the
incentive to use old materials to make something new .
. ECO FRIENDLY UTENSILS-- We have also tried to use eco friendly as much as
possible, these eco friendly products are derived from bamboo and recycled plastics .

29. ..................WATER AND SINK............
• THE SINK– The sink which we are using for washing vegetables is itself recycled. A recycled
sink is the newest eco-bathroom design trend. Copper bathroom sinks are recycled and re-
purposed from other copper products, then melted down and purified into its original pure
elemental state. Copper sinks are designed to maintain their gorgeous look through decades
of use, and they’re 100 percent recyclable. It is generally removable at the top.
• THE RINSED WATER-- A removable sink is usually a simple plastic attachment you set right
inside of your normal sink. When you rinse vegetables or dishes, it collects the water. After
you are done, simply lift it out of your sink by the handles, take it wherever you need the
water and release the plug at the bottom.
• PACKING BAGS– RECYCLED PAPER BAGS,DEGRADABLE POLYETHENES-- A degradable plastic is
such that degrades when exposed to micro organisms, heat and sunlight. It consists of
degradable additives.

30. Thank you