2. The Art of Not Being a Bozo

3. About Guy Kawasaki
Evangelizer
10 books

4. Make Meaning
Business Model
Get Going
The Art of Starting

5. Cut the
jargon
Customer centric
Cascade
the message
The Art of Positioning

6. First Minute
Be prepared Repeat!
The Art of Pitching

7. Cash flow Ship!
Daily dose
of red pill
The Art of Bootstrapping

8. The Art of Rainmaking
100
flowers
Key influencers
Listen to your
prospects

9. Help others
Pay back society
The Art of Being a Mensch

10. Conclusions
Specific
advice
Grain
of salt
Business
& Ethics

11. Suggestions