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Real World Leadership
Strategies for Women
About me
Sarah Erwin
•   In IT Industry since 2000
•   MSU’s executive MBA class of 2012
•   Third-degree black belt in Okinawan karate
•   Operations Manager for Gravity Works Design &
    Development
Leadership
Leadership is NOT a technique.
Leadership
IS a mindset evidenced by behaviors.
Leadership
The leader is the person responsible for
getting the job done.
What is “the job”?
Leadership
What if you aren’t given instructions or
the goal is vague?
This guy got it




    Richard Winters
    • D-Day: “There’s fire along that hedgerow there.
      Take care of it.”
    • Brécourt Manor Assault
Leadership
What if the job does NOT get done?
Why would they follow you?
Know your sources of power!
Sources of power
Referent power
• Engendering admiration, loyalty and emulation
Sources of power
Referent power
Sources of power
Expert power
• Having knowledge that is valued
• https://www.youtube.com/watch?v=_eD8RhPDU5Y (4:54)
Sources of power
Expert power
“Alright, listen up. Until we can close that
portal our priority's containment. Barton, I
want you on that roof, eyes on everything. Call
out patterns and strays. Stark, you got the
perimeter. Anything gets more than three
blocks out, you turn it back or you turn it to
ash. Thor, you gotta try and bottleneck that
portal. Slow 'em down. You got the lightning.
Light ‘em up. [Turns to Black Widow.] You and
me, we stay here on the ground, keep the
fighting here.

And Hulk? Smash.”
Sources of power
Reward power
• Based on the individual's ability to reward desirable behavior
Sources of power
Reward power
Sources of power
Reward power
• Make your own rewards
   – Time
   – Attention
Sources of power
Coercive (punishment) power
• Preventing someone from obtaining desirable rewards
Sources of power
Coercive (punishment) power
• You’ve already failed
• “Because I said so”
Sources of power
Coercive (punishment) power
Sources of power
Legitimate power
• Position in the organization
How do you apply your power?
Leadership styles
Leadership styles
Pacesetting style
• Expects and models excellence and self-direction
• “Do as I do. Now.”
Leadership styles
Pacesetting style
• Use when:
   – Team is already motivated and skilled
   – Needs quick results
• But:
   – Overwhelm team members
   – Squelch innovation
Leadership styles
Authoritative style
•   Mobilizes the team toward a common vision
•   Focuses on end goals
•   Leaves the means up to each individual.
•   “Come with me.”
Leadership styles
Authoritative style
• Use when:
   – Team needs a new vision because circumstances have changed
• But:
   – Not good with a group of experts
Leadership styles
Affiliative style
• Creates emotional bonds that bring a feeling of belonging
• “People come first.”
• Women tend to use this style naturally
Leadership styles
Affiliative style
• Best when:
   – Times of stress
   – Team needs to heal from a trauma
   – Team needs to rebuild trust
• Bad:
   – Sole reliance fosters mediocre performance and a lack of direction
Leadership styles
Coaching style
• Develops people for the future
• “Try this.”
Leadership styles
Coaching style
• Best when:
   – Team needs to build lasting personal strength
• Bad:
   – Team is defiant and unwilling to change or learn
   – Leader lacks proficiency
Leadership styles
Coercive style
• Demands immediate compliance
• “Do what I tell you.”
Leadership styles
Coercive style
• Best:
   – In times of crisis
   – Helps control a problem teammate when everything else has failed
• Bad:
   – Avoid in almost every other case
         • Alienation
         • Stifles flexibility and inventiveness
Leadership styles
Democratic/Participative
• Builds consensus through participation
• “What do you think?”
• Women tend to use this style naturally
Leadership styles
Democratic/Participative
• Best when:
   – Team needs to buy into or have ownership of a decision, plan, or goal
   – Leader needs fresh ideas from qualified teammates
• Bad:
   – When time is of the essence
   – When teammates are not informed enough to offer guidance
Which is best?
It depends and can change from interaction to
interaction.
Wait, what?
Different people need different motivation at
different times.

Look at your situation, yourself, and most especially your team.
Put yourself in their shoes. Who are they? What do they need?
But… really?
Styles are like playing cards. Having a handful of them allows you
to choose the right one to play.
This is that part
Scrutiny
YOU WILL BE SCRUTINIZED CONSTANTLY!
• Think about how you look at professors, bosses, anyone in a
  leadership position.
• Cut others some slack.
Strategies
Your Character
• Be consistently 100% honest
• Be honest with yourself; know what you do know and what you
  don’t
• DO NOT try to cover up what you don’t know
• Ask for help when you need it
• Engage in continuous learning
Strategies
Your Actions
• Prepare and start the day with a game plan (i.e., to-dos)
• Learn people’s first names and greet everyone, every day, as a
  priority
Strategies
Your Actions
• Focus your efforts
   – Pick your issues and your time
• Fight for doing the right thing
   – If you know about it, you’re responsible for it
   – If you can identify a problem, you can identify a solution
Strategies
Your Actions
• Treat people with respect and tell them when they’ve done a
  good job
   – this is not about you
• Praise publically, reprimand privately
Strategies
Your Team
• Lead by example
   – Hold yourself to a higher standard
• Set expectations and boundaries for jobs and provide necessary
  information
• Get the right people involved and on the right page
• Work through issues with people
   – Listen first, then discuss
• Explain why or how decisions are made
Strategies
Your Reputation
• Be completely clear about your follow-up; what you will and
  won’t do
• Follow through with personal commitments or come back,
  explain, take the pain, and learn from it
Strategies
Women have problems with these
• Say “I don’t know; I’ll find out”
    – Downplay their own competence
• If you know, say it/do it with confidence
    – Loud enough for others to hear
    – To the group, not your neighbor
    – Without minimizing words or qualifiers
Strategies
Women have problems with these
• Make decisions when you need to
  – Socialized to please
  – Accusations of being too pushy are designed to keep you quiet
  – Know where you want to go and only take steps that lead in that
    direction
  – Learn to say “no”
Confidence
Be comfortable defying expectations
  – “Never forget what you are, for surely the world
    will not. Make it your strength. Then it can never
    be your weakness. Armor yourself in it, and it
    will never be used to hurt you.” – George R. R.
    Martin
Strategies
Women have problems with these
• Maintain confidences and trust of those who are absent
• Do not turn statements into questions
   – Softer approach, but doing so relinquishes ownership of and outcomes
     for your idea
   – Use “I propose we…” or “I’m interested in…”
• Capitalize on relationships
   – Women don’t want to “take advantage”
   – Men rely on relationships to open doors for them (success by affiliation),
     which is why they build relationships in the first place
Strategies
Women have problems with these
• Choose your own behavior, demonstrate a positive attitude and
  work to influence others
   – DO NOT react to other people
   – Women tend to stay in their safety zone for fear of getting in over their
      heads
• Take high-profile assignments
   – If offered a new position or assignment, take it. Others have confidence
      you can do the job, you should too.
Strategies
Women have problems with these
• Focus on the issue, not the person
   – DO NOT make conflict personal and emotional
• Don’t apologize or ask permission
   – Conflict-reducing technique
   – Assume equality and inform others of your intentions
   – Save apologies for big-time mistakes
      • Apologize once then
      • Move to problem-solving mode
Wow, that’s a lot of stuff
Leadership is a lifelong challenge
•   All of these things above
•   Everything I’ve talked about
•   Live them
•   Every day
Even better
Leadership is a lifelong challenge
• “If you're dumb, surround yourself with smart people. If you're
  smart, surround yourself with smart people who disagree with
  you.” -Isaac Jaffe “Sports Night”
Finally
Leadership is a lifelong challenge
• You have to forge an identity for yourself that successfully
  integrates all of the different styles, sources of power, and
  strategies. It must work in all aspects of your life and be
  believable.
Thank you!
Contact information
  sle683@gmail.com
     : @erwinsar

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Real World Leadership Strategies for Women

  • 2. About me Sarah Erwin • In IT Industry since 2000 • MSU’s executive MBA class of 2012 • Third-degree black belt in Okinawan karate • Operations Manager for Gravity Works Design & Development
  • 4. Leadership IS a mindset evidenced by behaviors.
  • 5. Leadership The leader is the person responsible for getting the job done.
  • 6. What is “the job”?
  • 7. Leadership What if you aren’t given instructions or the goal is vague?
  • 8. This guy got it Richard Winters • D-Day: “There’s fire along that hedgerow there. Take care of it.” • Brécourt Manor Assault
  • 9. Leadership What if the job does NOT get done?
  • 10. Why would they follow you? Know your sources of power!
  • 11. Sources of power Referent power • Engendering admiration, loyalty and emulation
  • 13. Sources of power Expert power • Having knowledge that is valued • https://www.youtube.com/watch?v=_eD8RhPDU5Y (4:54)
  • 14. Sources of power Expert power “Alright, listen up. Until we can close that portal our priority's containment. Barton, I want you on that roof, eyes on everything. Call out patterns and strays. Stark, you got the perimeter. Anything gets more than three blocks out, you turn it back or you turn it to ash. Thor, you gotta try and bottleneck that portal. Slow 'em down. You got the lightning. Light ‘em up. [Turns to Black Widow.] You and me, we stay here on the ground, keep the fighting here. And Hulk? Smash.”
  • 15. Sources of power Reward power • Based on the individual's ability to reward desirable behavior
  • 17. Sources of power Reward power • Make your own rewards – Time – Attention
  • 18. Sources of power Coercive (punishment) power • Preventing someone from obtaining desirable rewards
  • 19. Sources of power Coercive (punishment) power • You’ve already failed • “Because I said so”
  • 20. Sources of power Coercive (punishment) power
  • 21. Sources of power Legitimate power • Position in the organization
  • 22. How do you apply your power? Leadership styles
  • 23. Leadership styles Pacesetting style • Expects and models excellence and self-direction • “Do as I do. Now.”
  • 24. Leadership styles Pacesetting style • Use when: – Team is already motivated and skilled – Needs quick results • But: – Overwhelm team members – Squelch innovation
  • 25. Leadership styles Authoritative style • Mobilizes the team toward a common vision • Focuses on end goals • Leaves the means up to each individual. • “Come with me.”
  • 26. Leadership styles Authoritative style • Use when: – Team needs a new vision because circumstances have changed • But: – Not good with a group of experts
  • 27. Leadership styles Affiliative style • Creates emotional bonds that bring a feeling of belonging • “People come first.” • Women tend to use this style naturally
  • 28. Leadership styles Affiliative style • Best when: – Times of stress – Team needs to heal from a trauma – Team needs to rebuild trust • Bad: – Sole reliance fosters mediocre performance and a lack of direction
  • 29. Leadership styles Coaching style • Develops people for the future • “Try this.”
  • 30. Leadership styles Coaching style • Best when: – Team needs to build lasting personal strength • Bad: – Team is defiant and unwilling to change or learn – Leader lacks proficiency
  • 31. Leadership styles Coercive style • Demands immediate compliance • “Do what I tell you.”
  • 32. Leadership styles Coercive style • Best: – In times of crisis – Helps control a problem teammate when everything else has failed • Bad: – Avoid in almost every other case • Alienation • Stifles flexibility and inventiveness
  • 33. Leadership styles Democratic/Participative • Builds consensus through participation • “What do you think?” • Women tend to use this style naturally
  • 34. Leadership styles Democratic/Participative • Best when: – Team needs to buy into or have ownership of a decision, plan, or goal – Leader needs fresh ideas from qualified teammates • Bad: – When time is of the essence – When teammates are not informed enough to offer guidance
  • 35. Which is best? It depends and can change from interaction to interaction.
  • 36. Wait, what? Different people need different motivation at different times. Look at your situation, yourself, and most especially your team. Put yourself in their shoes. Who are they? What do they need?
  • 37. But… really? Styles are like playing cards. Having a handful of them allows you to choose the right one to play.
  • 38. This is that part
  • 39. Scrutiny YOU WILL BE SCRUTINIZED CONSTANTLY! • Think about how you look at professors, bosses, anyone in a leadership position. • Cut others some slack.
  • 40. Strategies Your Character • Be consistently 100% honest • Be honest with yourself; know what you do know and what you don’t • DO NOT try to cover up what you don’t know • Ask for help when you need it • Engage in continuous learning
  • 41. Strategies Your Actions • Prepare and start the day with a game plan (i.e., to-dos) • Learn people’s first names and greet everyone, every day, as a priority
  • 42. Strategies Your Actions • Focus your efforts – Pick your issues and your time • Fight for doing the right thing – If you know about it, you’re responsible for it – If you can identify a problem, you can identify a solution
  • 43. Strategies Your Actions • Treat people with respect and tell them when they’ve done a good job – this is not about you • Praise publically, reprimand privately
  • 44. Strategies Your Team • Lead by example – Hold yourself to a higher standard • Set expectations and boundaries for jobs and provide necessary information • Get the right people involved and on the right page • Work through issues with people – Listen first, then discuss • Explain why or how decisions are made
  • 45. Strategies Your Reputation • Be completely clear about your follow-up; what you will and won’t do • Follow through with personal commitments or come back, explain, take the pain, and learn from it
  • 46. Strategies Women have problems with these • Say “I don’t know; I’ll find out” – Downplay their own competence • If you know, say it/do it with confidence – Loud enough for others to hear – To the group, not your neighbor – Without minimizing words or qualifiers
  • 47. Strategies Women have problems with these • Make decisions when you need to – Socialized to please – Accusations of being too pushy are designed to keep you quiet – Know where you want to go and only take steps that lead in that direction – Learn to say “no”
  • 48. Confidence Be comfortable defying expectations – “Never forget what you are, for surely the world will not. Make it your strength. Then it can never be your weakness. Armor yourself in it, and it will never be used to hurt you.” – George R. R. Martin
  • 49. Strategies Women have problems with these • Maintain confidences and trust of those who are absent • Do not turn statements into questions – Softer approach, but doing so relinquishes ownership of and outcomes for your idea – Use “I propose we…” or “I’m interested in…” • Capitalize on relationships – Women don’t want to “take advantage” – Men rely on relationships to open doors for them (success by affiliation), which is why they build relationships in the first place
  • 50. Strategies Women have problems with these • Choose your own behavior, demonstrate a positive attitude and work to influence others – DO NOT react to other people – Women tend to stay in their safety zone for fear of getting in over their heads • Take high-profile assignments – If offered a new position or assignment, take it. Others have confidence you can do the job, you should too.
  • 51. Strategies Women have problems with these • Focus on the issue, not the person – DO NOT make conflict personal and emotional • Don’t apologize or ask permission – Conflict-reducing technique – Assume equality and inform others of your intentions – Save apologies for big-time mistakes • Apologize once then • Move to problem-solving mode
  • 52. Wow, that’s a lot of stuff Leadership is a lifelong challenge • All of these things above • Everything I’ve talked about • Live them • Every day
  • 53. Even better Leadership is a lifelong challenge • “If you're dumb, surround yourself with smart people. If you're smart, surround yourself with smart people who disagree with you.” -Isaac Jaffe “Sports Night”
  • 54. Finally Leadership is a lifelong challenge • You have to forge an identity for yourself that successfully integrates all of the different styles, sources of power, and strategies. It must work in all aspects of your life and be believable.
  • 55. Thank you! Contact information sle683@gmail.com : @erwinsar