1. SWOT Analysis for E-Commerce
Business
Submitted by :
Name : Passakorn Hanchavee
2. Content
Definition of e-commerce
Advantages of e-commerce
What does SWOT stand for?
Definition of SWOT analysis
Types of SWOT analysis
Definition of SWOT profile
Strengths of analysis for e-commerce business
3. Content
Weaknesses of analysis for e-commerce
business
Opportunity of analysis for e-commerce
business
Threats of analysis for e-commerce
business
How to start e-commerce business in
Thailand
Conclusion
4. Definition of E-
commerce
E-commerce is a short form of electronic
commerce. Basically, it is a business
transaction that occurs over online
electronic networks such as the internet
and World Wide Web.
5. Advantages of E-
commerce
Use for retail, finance, traveling,
entertainment, and health
Share business information, maintain
business relationships and conduct
business transactions by
telecommunication networks
Deduce the distances between people
Vendors can increase competitive
advantage
Increases the confidence level of vendors
6. What does SWOT stand
for?
SWOT stands for……
- Strengths
- Weaknesses
- Opportunities
- Threats
7. Definition of SWOT
Analysis
SWOT analysis is a simple framework for
generating strategic alternatives from a
situation analysis. It is applicable to
either the corporate level or the business
unit level.
8. Types of SWOT Analysis
Internal analysis
- It is about evaluation of the internal
environment's potential strength and
weakness.
- Both of strength and weakness can be
control.
External analysis
- It includes opportunity and threat.
9. Definition of SWOT
Profile
SWOT profile is the lists of SWOT that are
generated after the company analyses the
SWOT e-commerce for its business.
10. Strengths of Analysis for
E-Commerce Business
Global location or the boundary less
Time saving
No time constraints
The customers can compare price and product
Reduction of logistical problems
The vendors can communicate with consumers
directly
Customer interaction can be improved
Target market segmentation is flexible
11. Strengths of Analysis for
E-Commerce Business
The information is simple and easier
exchange
The transaction cost is lower
Buying procedure is fast and quick
No physical company set up
Financial transactions are very fast and
can be done from any part of the world
The investment and operating cost are low
12. Weaknesses of Analysis
for
E-Commerce Business
Security matter confuses customers
especially about the payment process
Fake websites bring bad name to e-
commerce
Fraud
There are a few discounts and bargaining
Delivery timing is long
Customers do not have any idea about
quality and physical condition of the
13. Weaknesses of Analysis
for
E-Commerce Business
Limitation of products
Lack of personal services
The shipping cost is high
Limited exposure
Limited advertising
Some customers prefer to purchase
product reaching personally to the market
14. Opportunities of Analysis
for
E-Commerce Business
Customers comfort to purchase products
through the internet
E-commerce can be operated any where any
time without any interruption
The e-commerce companies are available 24
hours everyday
Cut down on local competition
Advertising is cost effective as compare to
conventional offline system.
15. Threats of Analysis for
E-Commerce Business
Competitors are increasing day by day
The trends, fashion, law, and regulations
may change
The company's products might not be
innovative products
The information can be misused lead to
spam e-mail or identity fraud
16. Threats of Analysis for
E-Commerce Business
No direct interaction of customers and
vendors
Fraud
The customers face the risk when they
make transactions
E-business has wide scope and broader
vision to grow
17. How to Start E-
commerce Business in
Thailand
Survey the product or service which is trendy
and popular in that time
Select the type of product or service that you
want to sell
Select website or web page that you want to
introduce your product or service
Frequent update your website or web page
Always take care of customers even they
already purchase the product or service
18. Conclusion
When you start to do e-commerce business,
you have to analyze the SWOT for e-
commerce business because you will know
the ways to maintain the strengths and reduce
the weaknesses. Furthermore, you will not
miss any opportunities that you have and you
will know how to eliminate the threats of e-
commerce business. Therefore, your company
will be able to use this SWOT profile to make
your company to succeed in this business.
19. References
NetMBA.com. (2002-2010). SWOT Analysis.
Retrieved June 11, 2014, from NetMBA Business
Knowledge Center:
http://www.netmba.com/strategy/swot/
Samin, M. A. (2012, March 2). Advanced SWOT
Analysis of E-Commerce . Retrieved June 11,
2014, from IJCSI International Journal of
Computer Science Issues:
http://ijcsi.org/papers/IJCSI-9-2-2-569-574.pdf