2. Introduction
• Paytm is a Payment Gateway to facilitate Indian e-
commerce platform.
• Launched-2010.
• Owned by One97 communications.
• The company is headquartered in Noida.
• Paytm entered India's e-commerce market in 2014.
• Focuses on mobile and DTH recharge.
• It gradually provided recharging and bill payment
of various portals including electricity bills, gas
bills, as well as telephone bills.
3. • SERVICE: In 2014, the company launched Paytm Wallet, India's largest mobile payment
service platform with over 40 million wallets. The service became the preferred mode
of payment across leading consumer internet companies such as Uber, Bookmyshow,
Makemytrip.
• FUNDING: Paytm got a major boost by Equity participation by Ratan Tata in March
2015.Alibaba group recently invested 575$ million after Ant Financial Services Group,
an Alibaba Group affiliate, took 25% stake in One97 as part of a strategic partnership
4. Why people attract toward Paytm
• Easy Accessible: The paytm side easy to accessible they are much easy as compare to
other site people are like them for their easy accessible specialty .paytm also available
on the mobile, tablets, laptops , and for paytm the high speed data connection is not
required .it is easily work on mobile without any problem.
• Chat Facility: Paytm provide chat facility to their buyer so they can bargain the
product price from the seller. Through very easy steps they can avail the facility of
paytm chat facility. This screen shot define how a customer bargain to the seller:
5. Why paytm?
• You can pay your bills online
• Get exciting offers
• Cashback
• You can buy or sell products
• E-voucher
6. Why Paytm Wallet?
– Paytm Wallet is RBI approved.
– It’s safe & easy to use.
– You can use it on-the-go using web or mobile.
– You can use it any time and at many places to pay for your purchases.
– You can save money with many exciting cash back offers.
– You can add money using net banking, credit card or debit card. You can even save your
card info.
7. How does Paytm Wallet work?
• Paytm Wallet is just like ready to use
cash. All you have to do is register & start
using it. Simply add some money to the
wallet and get going.
• 1. Register & verify account
>> 2. Add money to Paytm Wallet
>> 3. Pay using Paytm Wallet
11. Transfer Paytm cash to a friend’s Paytm Wallet?
• So simple! Type in your friend’s
mobile number to transfer
money (as shown in the
screenshot).
• Please note: your friend needs
to have a verified Paytm
account to receive the money.
15. Step 4 : Select the payment option.
Recharge is done
16. Paytm painless re-trial
• In case of a failed
transaction, customer
returns to the payment
page instead of being
asked to start afresh, no
need for customer to
repeat whole process
17. Revenue model adopted by Paytm
• They are some models they are adopted by the paytm to generate their revenue thae
model are shown below:
18. Terms & Conditions
• Institutions can choose one or more mode of payment
• No integration fee
• No fixed cost. Institutions only pay for transactions carried out on Paytm
• Service Tax applicable on all commissions
• All payment shall be subject to with holding tax laws
• Transaction history will be provided on weekly basis
• 24/7 Customer Support