The document analyzes the promotional video for Stockton's ABLE Charter High School. It discusses the different camera shots used in the video. These include extreme long shots of the school building to show its size, mid-shots of students and teachers speaking about the school to engage the audience, and shots of the school's facilities like laptops and science equipment. The video also includes titles and text to provide details about students and information about the school. Transitions like fades are used to make the video appear peaceful and settle the audience. Overall, the variety of shots and inclusion of details are meant to appeal to and inform the audience about the school.
1. Stockton’s ABLE Charter High School
In my essay I is going to analyse a promotional video of an
American school called Stockton’s ABLE Charter High School. I
am going to also talk about the different types of camera shots
and convention that they use in their promotional video.
2. To begin with in their promotional video they have a very
inspiring music however there are also some title and text that
come up as the music plays. Therefore this shows the audience
how peaceful the video is and the long extreme shot of the title
makes it very interesting especially the words that they use
makes even more appealing such as “best” “education”
3. Here as you can see in the promotional video they have a
shot of a student who speaks about the school. However
in the video they also have title and text to tell audience
the name of the student. Therefore this makes it very
appealing to the audience because it gives them details of
who the student is and the shot looks very eye catchy
because of the background.
4. Here above as you can see in the video there is an older student from
the school who is talking about the school in a mid-shot. As a result
this makes the audience focus on the way she speaks and it makes the
audience feel engaged because of the mid shot of the student.
Therefore the video shows various students from the school from
young year to the oldest year which makes it more interesting and
appealing to what they have to say about the school.
5. Here above as you can see there is a panning shot of
the school building. This makes it very attractive to the
audience because of the way it pans across the
building and also it gives the audience some glue that
the school is modern and its big.
6. Here in the video there is a shot of a poster of the school
name and the school number with the logo. Therefore
this gives the audience some information about the
school which makes it very appealing. Also the logo on
the poster looks very attractive because of the design
and the writing that goes with it.
7. Here is a mid-shot of the student looking through a
microscope and concentrating with their work in
science. Therefore this makes it very appealing to the
audience because of the equipment that they are using
and the way they are getting focus with their work.
8. Above as you can see there is a mid-shot of a teacher speaking
about the school and she is talking about all the positive things
about the school. Therefore this makes the audience find it
very important and appealing to listened to what the teachers
is saying because the mid shot helps them to focus more with
the way she speaks in the video.
9. The video also shows an extreme shot of the laptops
that the students are working on. This is effective
because it show that the school has good facilities and
this makes it very appealing to the audience.
10. On the other hand the promotional video uses some
transition such as fades. This is effective because it
makes the video look very peaceful and settles to the
audience.
11. Here is a logo of the school which shows a picture of a
hand with a torch which shows a light that is lighting up.
Therefore this represents how strong and enlightening
the school is. Also the text and the title looks modern
which represent how modern the school is.
