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CEMEX’s Shift: Innovation through Collaboration

Samuel Ronquillo | Innovation | CEMEX

Copyright © 2012 CEMEX Research Group, AG         1
CEMEX, a leading global building materials company


     Annual sales ’10 US$14.0 billion, EBITDA ’10 US$2.3 billion

     One of the leaders in each of our core businesses:
      cement, aggregates, and ready-mix concrete

     Presence in more than 50 countries across the Americas, Europe,
      Africa, the Middle East and Asia

     Trade relationships in more than 100 nations and one of the
      world’s top traders of cement and clinker

     Close to 42,000 employees worldwide



Copyright © 2012 CEMEX Research Group, AG                           2
A vertically integrated building materials company


      We supply cement, ready-mix concrete, and aggregates, as well as a range of
       other construction products and services

               Limestone
                                                                    Cement           Ready-mix
Clay                            Clinker                                               concrete




    Iron ore

                          Other           Gypsum
                       cementitious                                     Water
                     materials such as              Sand
                      pozzolan, slag,
                        and fly ash
                                              Aggregates
                                                           Gravel        Additives


Copyright © 2012 CEMEX Research Group, AG                                                        3
CEMEX becoming globally integrated


            International                       Multinational            Integrated




    Centralized operations,                  Operational units         Processes and
      strong corporate                       replicated in each    functions located in the
      management and                        country according to      best location and
            control                             market size         available for everyone



         A new operative model must be adopted to drive successful transformation

Copyright © 2012 CEMEX Research Group, AG                                               4
… revolutionizing the collaboration culture in the company


             Practices                           Tecnologies                    Motivators

        Empowering basic                     Integrating technologies    Bringing global visibility to
       practices: Introduce,                that enhance collaboration   every employee and all of
       connect, recommend                     into a single experience      his/her contributions


       Offering guides that                  Ensuring easy use and         Facilitating feedback
    facilitate the collaboration               handling by every           based on everyone’s
           among people                       employee at CEMEX                  comments


     Communicating success                   Introducing components       Stimulating constructive
     stories in the adoption of                  that support new           competence among
           new practices                      collaborative practices      individuals and teams




Copyright © 2012 CEMEX Research Group, AG                                                        5
Our concept of Innovation


                     A model based on principles of collaborative networks as the means to
                     develop our full potential, applying and capitalizing the knowledge and
                     technical expertise, as well as the commercial and managemental
                     experience available in the company
   What for?
    What?




                     Now is our opportunity to capitalize on the next level of benefits to being a
    Why?




                     large and diverse company, with extensive knowledge, experience and talent
                     that has proven to produce effective results in the different markets that we
                     operate in



                     To consolidate our position as a more agile and productive company that
                     retains power and talent, and has a central unit whose role is now geared
                     towards facilitation, coordination and mobilization of the entire company




Copyright © 2012 CEMEX Research Group, AG                                                        6
Introducing Shift




Copyright © 2012 CEMEX Research Group, AG   7
A journey towards Innovation




Copyright © 2012 CEMEX Research Group, AG   8
Shift as Business Network




       Innovation through Collaboration


          Innovation & Collaboration                   Employee Services & Communication

                     “Social Learning”                           •   Corporate messages
                     Coordination in global teams                •   Company services & information
                     Anyone can contact anyone                   •   Human Resources Tools
                     Idea management                             •   Administrative applications
                     Focused efforts on projects                 •   Functional Sites
                     Recognition culture                         •   Company resources
                     Entrepreneurial ideas rewarded


Copyright © 2012 CEMEX Research Group, AG                                                          9
Change = adoption of new practices

                                            Preserve         Recommend


                      Create                                               Track



      Engage                                                                             Join




                 Introduce                                                   Visualize


                                      Follow           TAP         Award




Copyright © 2012 CEMEX Research Group, AG                                                       10
Sep 30, 2010
 Business Networks enabled by Shift

                           4
                                            1,311 unique participants in Global Initiatives
                                                 Improve Clinker Factor Reduction (523)
                                                 Alternative fuels and biomass (494)
                                                 Promote Development & Sales of New RM Products (266)
                                                 Construction: 21st Century (319)
                                                 Infrastructure Projects (391)
                                                 Value Propositions Aligned to Market Needs (188)




                                            4,364 other unique participants
                                             1   Concretos & Agregados Centroamerica (288)

                                             2   Seguridad en las Operaciones (872)
 5
                                             3   Legacy (774)
                                       3         CSS Budapest (192)
       6                                     4

           7                                 5   Mexico – Administracion Comercial (219)
                   8                    2
                                             6   USA – User Community Business Finance (120)

                                             7   USA – User Community Logistics (96)

                                             8   Mexico Innovation at the VP Commercial (147)

                       1



Copyright © 2012 CEMEX Research Group, AG                                                                      11
Dic 31, 2010

    Business Networks enabled by Shift
                                                    1,663 unique participants in Global Initiatives
                      7
                                                         Improve Clinker Factor Reduction (555)
                                 8
              1                                          Alternative fuels and biomass (506)
                                                         Promote Development & Sales of New RM Products (320)
                                                         Construction: 21st Century (384)
                                                         Infrastructure Projects (415)
                  3                                      Value Propositions Aligned to Market Needs (237)
          5

      2                                     4

                                                    9,788 other unique participants
                                                6    1   SAP Mexico Community (2,319)
                                                     2   Seguridad en las Operaciones de Cemento Mexico y SAC (905)
                                                     3   LEGACY (883)
                                                     4   PLAN DE COMPENSACIÓN FLEXIBLE (611)
                                                     5   Concretos & Agregados Centroamérica (288)
                                                     6   PLAN DE FORMACIÓN INTERNA (236)
                                                     7   MEXICO - Administración Comercial (219)
                                                     8   Soporte SAP Consultores Jr. (214)



Copyright © 2012 CEMEX Research Group, AG                                                                       12
Oct 31, 2011
 Business Networks enabled by Shift

                                                        1,700 unique participants in Global Initiatives
       4                                    5




                                1                       11,000 other unique participants in +300
                                                        active communities
                                                         1   SAP Mexico Community (2,336)

                                                         2   Legacy Process Community at Mexico (929)
                        3   2                            3   Security Process at Mexico (919)

                                                         4   SAP Support (216)
                                                         5   CSS Budapest (196)

                                                    A    A   Corporate Areas communities (+400)

                                                         B   Compensation & performance communities (+600)

                                                             Communities for Commercial at Mexico (+300)

                                                             Communities for Commercial at France (+200)
                                                B
                                                             SAP Users communities at USA (+600)




Copyright © 2012 CEMEX Research Group, AG                                                                13
A journey towards Innovation




Copyright © 2012 CEMEX Research Group, AG   14
Shift became the new CEMEX Intranet
 Innovation & Collaboration System + CEMEX Intranet



      Institutional
    Communications

   Human Resources
      Services
                                            CEMEX Intranet
          Apps &
       Transactional
         Services
                                                             Evolved platform integrating
       Collaboration                                         the most relevant features
         Platform                                            from Plaza with superior
                                                             collaboration and innovation
                                                             capabilities fro previous Shift
   Innovation System                      Innovation &
                                      Collaboration System

Copyright © 2012 CEMEX Research Group, AG                                                15
Shift as CEMEX Intranet




       Innovation through Collaboration


          Innovation & Collaboration                   Employee Services & Communication

                     “Social Learning”                              Corporate messages
                     Coordination in global teams                   Company services & information
                     Anyone can contact anyone                      Human Resources Tools
                     Idea management                                Administrative applications
                     Focused efforts on projects                    Functional Sites
                     Recognition culture                            Company resources
                     Entrepreneurial ideas rewarded


Copyright © 2012 CEMEX Research Group, AG                                                         16
Shift practices enabled by core components

                 Collaboration                                            Services

  Connect employees enabling peer                            Interactive communication between
       to peer collaboration                                  institutional areas and employees




        Files           Wikis           Blogs                   News        Events     Stories




      Forums          Activities    Communities               Resources   Components    Sites




                                                  Profiles


Shift has a 360º perspective consolidating social collaboration and institutional services
Copyright © 2012 CEMEX Research Group, AG                                                       17
The Shift five tabs subsystem : Home
 Corporate messages and communicates with global & local scope


        Home                My Workspace    My Services     Life at CEMEX   Inside CEMEX




Copyright © 2012 CEMEX Research Group, AG                                             18
The Shift five tabs subsystem : My Workspace
 Innovation & Collaboration space with personalized experience


        Home                My Workspace    My Services          Life at CEMEX   Inside CEMEX




Copyright © 2012 CEMEX Research Group, AG                                                  19
The Shift five tabs subsystem : My Services
Consolidated access to services & applications needed for daily work



        Home                My Workspace           My Services         Life at CEMEX   Inside CEMEX




Copyright © 2012 CEMEX Research Group, AG                                                        20
The Shift five tabs subsystem : Life at CEMEX
 Employee engagement and personalized Human Resources services


        Home                My Workspace       My Services       Life at CEMEX   Inside CEMEX




Copyright © 2012 CEMEX Research Group, AG                                                  21
The Shift five tabs subsystem : Inside CEMEX
 Company information and Country sites



        Home                My Workspace    My Services   Life at CEMEX   Inside CEMEX




Copyright © 2012 CEMEX Research Group, AG                                           22
The Shift five tabs subsystem : Inside CEMEX
 Company information and Country sites


        Home                My Workspace    My Services   Life at CEMEX   Inside CEMEX




Copyright © 2012 CEMEX Research Group, AG                                           23
Thank You
        For further reference,

        e-mail:                  samuel.ronquillo@cemex.com
        twitter:                 @samronquillo

        visit:                   http://www.cemex.com/whatisshift/




Copyright © 2012 CEMEX Research Group, AG                            24
Backup



Copyright © 2012 CEMEX Research Group, AG            25

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Ppt Samuel Ronquillo-Cemex.pptx

  • 1. CEMEX’s Shift: Innovation through Collaboration Samuel Ronquillo | Innovation | CEMEX Copyright © 2012 CEMEX Research Group, AG 1
  • 2. CEMEX, a leading global building materials company  Annual sales ’10 US$14.0 billion, EBITDA ’10 US$2.3 billion  One of the leaders in each of our core businesses: cement, aggregates, and ready-mix concrete  Presence in more than 50 countries across the Americas, Europe, Africa, the Middle East and Asia  Trade relationships in more than 100 nations and one of the world’s top traders of cement and clinker  Close to 42,000 employees worldwide Copyright © 2012 CEMEX Research Group, AG 2
  • 3. A vertically integrated building materials company  We supply cement, ready-mix concrete, and aggregates, as well as a range of other construction products and services Limestone Cement Ready-mix Clay Clinker concrete Iron ore Other Gypsum cementitious Water materials such as Sand pozzolan, slag, and fly ash Aggregates Gravel Additives Copyright © 2012 CEMEX Research Group, AG 3
  • 4. CEMEX becoming globally integrated International Multinational Integrated Centralized operations, Operational units Processes and strong corporate replicated in each functions located in the management and country according to best location and control market size available for everyone A new operative model must be adopted to drive successful transformation Copyright © 2012 CEMEX Research Group, AG 4
  • 5. … revolutionizing the collaboration culture in the company Practices Tecnologies Motivators Empowering basic Integrating technologies Bringing global visibility to practices: Introduce, that enhance collaboration every employee and all of connect, recommend into a single experience his/her contributions Offering guides that Ensuring easy use and Facilitating feedback facilitate the collaboration handling by every based on everyone’s among people employee at CEMEX comments Communicating success Introducing components Stimulating constructive stories in the adoption of that support new competence among new practices collaborative practices individuals and teams Copyright © 2012 CEMEX Research Group, AG 5
  • 6. Our concept of Innovation A model based on principles of collaborative networks as the means to develop our full potential, applying and capitalizing the knowledge and technical expertise, as well as the commercial and managemental experience available in the company What for? What? Now is our opportunity to capitalize on the next level of benefits to being a Why? large and diverse company, with extensive knowledge, experience and talent that has proven to produce effective results in the different markets that we operate in To consolidate our position as a more agile and productive company that retains power and talent, and has a central unit whose role is now geared towards facilitation, coordination and mobilization of the entire company Copyright © 2012 CEMEX Research Group, AG 6
  • 7. Introducing Shift Copyright © 2012 CEMEX Research Group, AG 7
  • 8. A journey towards Innovation Copyright © 2012 CEMEX Research Group, AG 8
  • 9. Shift as Business Network Innovation through Collaboration Innovation & Collaboration Employee Services & Communication  “Social Learning” • Corporate messages  Coordination in global teams • Company services & information  Anyone can contact anyone • Human Resources Tools  Idea management • Administrative applications  Focused efforts on projects • Functional Sites  Recognition culture • Company resources  Entrepreneurial ideas rewarded Copyright © 2012 CEMEX Research Group, AG 9
  • 10. Change = adoption of new practices Preserve Recommend Create Track Engage Join Introduce Visualize Follow TAP Award Copyright © 2012 CEMEX Research Group, AG 10
  • 11. Sep 30, 2010 Business Networks enabled by Shift 4 1,311 unique participants in Global Initiatives Improve Clinker Factor Reduction (523) Alternative fuels and biomass (494) Promote Development & Sales of New RM Products (266) Construction: 21st Century (319) Infrastructure Projects (391) Value Propositions Aligned to Market Needs (188) 4,364 other unique participants 1 Concretos & Agregados Centroamerica (288) 2 Seguridad en las Operaciones (872) 5 3 Legacy (774) 3 CSS Budapest (192) 6 4 7 5 Mexico – Administracion Comercial (219) 8 2 6 USA – User Community Business Finance (120) 7 USA – User Community Logistics (96) 8 Mexico Innovation at the VP Commercial (147) 1 Copyright © 2012 CEMEX Research Group, AG 11
  • 12. Dic 31, 2010 Business Networks enabled by Shift 1,663 unique participants in Global Initiatives 7 Improve Clinker Factor Reduction (555) 8 1 Alternative fuels and biomass (506) Promote Development & Sales of New RM Products (320) Construction: 21st Century (384) Infrastructure Projects (415) 3 Value Propositions Aligned to Market Needs (237) 5 2 4 9,788 other unique participants 6 1 SAP Mexico Community (2,319) 2 Seguridad en las Operaciones de Cemento Mexico y SAC (905) 3 LEGACY (883) 4 PLAN DE COMPENSACIÓN FLEXIBLE (611) 5 Concretos & Agregados Centroamérica (288) 6 PLAN DE FORMACIÓN INTERNA (236) 7 MEXICO - Administración Comercial (219) 8 Soporte SAP Consultores Jr. (214) Copyright © 2012 CEMEX Research Group, AG 12
  • 13. Oct 31, 2011 Business Networks enabled by Shift 1,700 unique participants in Global Initiatives 4 5 1 11,000 other unique participants in +300 active communities 1 SAP Mexico Community (2,336) 2 Legacy Process Community at Mexico (929) 3 2 3 Security Process at Mexico (919) 4 SAP Support (216) 5 CSS Budapest (196) A A Corporate Areas communities (+400) B Compensation & performance communities (+600) Communities for Commercial at Mexico (+300) Communities for Commercial at France (+200) B SAP Users communities at USA (+600) Copyright © 2012 CEMEX Research Group, AG 13
  • 14. A journey towards Innovation Copyright © 2012 CEMEX Research Group, AG 14
  • 15. Shift became the new CEMEX Intranet Innovation & Collaboration System + CEMEX Intranet Institutional Communications Human Resources Services CEMEX Intranet Apps & Transactional Services Evolved platform integrating Collaboration the most relevant features Platform from Plaza with superior collaboration and innovation capabilities fro previous Shift Innovation System Innovation & Collaboration System Copyright © 2012 CEMEX Research Group, AG 15
  • 16. Shift as CEMEX Intranet Innovation through Collaboration Innovation & Collaboration Employee Services & Communication  “Social Learning”  Corporate messages  Coordination in global teams  Company services & information  Anyone can contact anyone  Human Resources Tools  Idea management  Administrative applications  Focused efforts on projects  Functional Sites  Recognition culture  Company resources  Entrepreneurial ideas rewarded Copyright © 2012 CEMEX Research Group, AG 16
  • 17. Shift practices enabled by core components Collaboration Services Connect employees enabling peer Interactive communication between to peer collaboration institutional areas and employees Files Wikis Blogs News Events Stories Forums Activities Communities Resources Components Sites Profiles Shift has a 360º perspective consolidating social collaboration and institutional services Copyright © 2012 CEMEX Research Group, AG 17
  • 18. The Shift five tabs subsystem : Home Corporate messages and communicates with global & local scope Home My Workspace My Services Life at CEMEX Inside CEMEX Copyright © 2012 CEMEX Research Group, AG 18
  • 19. The Shift five tabs subsystem : My Workspace Innovation & Collaboration space with personalized experience Home My Workspace My Services Life at CEMEX Inside CEMEX Copyright © 2012 CEMEX Research Group, AG 19
  • 20. The Shift five tabs subsystem : My Services Consolidated access to services & applications needed for daily work Home My Workspace My Services Life at CEMEX Inside CEMEX Copyright © 2012 CEMEX Research Group, AG 20
  • 21. The Shift five tabs subsystem : Life at CEMEX Employee engagement and personalized Human Resources services Home My Workspace My Services Life at CEMEX Inside CEMEX Copyright © 2012 CEMEX Research Group, AG 21
  • 22. The Shift five tabs subsystem : Inside CEMEX Company information and Country sites Home My Workspace My Services Life at CEMEX Inside CEMEX Copyright © 2012 CEMEX Research Group, AG 22
  • 23. The Shift five tabs subsystem : Inside CEMEX Company information and Country sites Home My Workspace My Services Life at CEMEX Inside CEMEX Copyright © 2012 CEMEX Research Group, AG 23
  • 24. Thank You For further reference, e-mail: samuel.ronquillo@cemex.com twitter: @samronquillo visit: http://www.cemex.com/whatisshift/ Copyright © 2012 CEMEX Research Group, AG 24
  • 25. Backup Copyright © 2012 CEMEX Research Group, AG 25