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The Best Time to Be Tweeting
                              (for increasing your web traffic)




Saturday, February 27, 2010
Ever since we began blogging on
                HilalSpark as well as regularly posting on
                our Twitter account, we have been closely
                watching our analytics to better get to
                know our audience.




Saturday, February 27, 2010
One of the things we keep a close eye on
                are the sources of our traffic, such as:

                	

 - What blogs are linking to us
                	

 - Who's tweeting about us
                	

 - As well as a few other metrics that help us 	

 	

 	

                	

 understand what others are expecting of us as an 	

                	

 Islamic media company




Saturday, February 27, 2010
The Metrics


                          29%                       • 29.41% of our traffic is direct
                                         29%

                                                    • 41.21% of our traffic is from referring
                                                      sites

                                   41%              • 29.27% of our traffic is from search
                                                      engines



                          Direct         Referral      Search Engines




Saturday, February 27, 2010
A Closer Look

             Some of our top referrals are Facebook, Twitter, and
             my personal Tumblr page. 

                   • On Facebook: Users visit our website
                      before deciding to “Become a Fan” of our page
                   • On Tumblr: I have a certain audience who like what
                      I post, so they usually end up clicking the
                      “HilalSpark” link in the sidebar.
                   • The most interesting source of traffic for us at this
                      time is Twitter.

Saturday, February 27, 2010
How Twitter Works




Saturday, February 27, 2010
Remarkable Content
                                      =
                                More Followers




Saturday, February 27, 2010
“What a dinner! Headed to the bathroom now to take care of
                                      some business!”

                               “Err, stupid itch on my back!! Won’t go away!!1!1”

                              “OMG!! Kutner died in House! This is CRAAZZYYY!”




Saturday, February 27, 2010
Having thousands of followers
                                 doesn't mean anything.

                                      It's better to have

                                       100
         real followers who are interested in your content rather than

                                      10,000
                   random followers, of which many are likely spam bots. 




Saturday, February 27, 2010
We took a closer look into our Twitter stats
        to see how many clicks we were receiving on
        the links we tweeted. We also looked at what
        days of the week we were getting the most
        clicks.




Saturday, February 27, 2010
Here’s What We Noticed
                   • The days of the week that we were getting the
                      most clicks on our links were Tuesdays and
                      Thursdays (Thursdays slightly more).
                   • The time of the day we were getting the most clicks
                      was between 10am and 2pm EST.




Saturday, February 27, 2010
What worked for us, may not necessarily work
        for you since everyone has a different
        audience.




Saturday, February 27, 2010
Garry McCaffrey made a blog post about the
     time of the day when he receives the most
     traffic through Twitter, which was between 9am
     and 3pm.

     As you can see, our stats were very close to his.




Saturday, February 27, 2010
Also, some people state that Friday evenings are
     the best time to get the most clicks on Twitter.

     It didn't work for us, but it might work for you.




Saturday, February 27, 2010
Conclusion

              The more closely you watch your
              metrics, the better you will understand
              how to utilize the most out of these social
              media networks.




Saturday, February 27, 2010
Saad Malik
               Creative Director, HilalSpark

               Web: http://www.HilalSpark.com
               Facebook: http://www.facebook.com/HilalSpark
               Twitter: @HilalSpark
               Email: saad@HilalSpark.com




Saturday, February 27, 2010

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The Best Time To Be Tweeting (for increasing web traffic)

  • 1. The Best Time to Be Tweeting (for increasing your web traffic) Saturday, February 27, 2010
  • 2. Ever since we began blogging on HilalSpark as well as regularly posting on our Twitter account, we have been closely watching our analytics to better get to know our audience. Saturday, February 27, 2010
  • 3. One of the things we keep a close eye on are the sources of our traffic, such as: - What blogs are linking to us - Who's tweeting about us - As well as a few other metrics that help us understand what others are expecting of us as an Islamic media company Saturday, February 27, 2010
  • 4. The Metrics 29% • 29.41% of our traffic is direct 29% • 41.21% of our traffic is from referring sites 41% • 29.27% of our traffic is from search engines Direct Referral Search Engines Saturday, February 27, 2010
  • 5. A Closer Look Some of our top referrals are Facebook, Twitter, and my personal Tumblr page.  • On Facebook: Users visit our website before deciding to “Become a Fan” of our page • On Tumblr: I have a certain audience who like what I post, so they usually end up clicking the “HilalSpark” link in the sidebar. • The most interesting source of traffic for us at this time is Twitter. Saturday, February 27, 2010
  • 6. How Twitter Works Saturday, February 27, 2010
  • 7. Remarkable Content = More Followers Saturday, February 27, 2010
  • 8. “What a dinner! Headed to the bathroom now to take care of some business!” “Err, stupid itch on my back!! Won’t go away!!1!1” “OMG!! Kutner died in House! This is CRAAZZYYY!” Saturday, February 27, 2010
  • 9. Having thousands of followers doesn't mean anything. It's better to have 100 real followers who are interested in your content rather than 10,000 random followers, of which many are likely spam bots.  Saturday, February 27, 2010
  • 10. We took a closer look into our Twitter stats to see how many clicks we were receiving on the links we tweeted. We also looked at what days of the week we were getting the most clicks. Saturday, February 27, 2010
  • 11. Here’s What We Noticed • The days of the week that we were getting the most clicks on our links were Tuesdays and Thursdays (Thursdays slightly more). • The time of the day we were getting the most clicks was between 10am and 2pm EST. Saturday, February 27, 2010
  • 12. What worked for us, may not necessarily work for you since everyone has a different audience. Saturday, February 27, 2010
  • 13. Garry McCaffrey made a blog post about the time of the day when he receives the most traffic through Twitter, which was between 9am and 3pm. As you can see, our stats were very close to his. Saturday, February 27, 2010
  • 14. Also, some people state that Friday evenings are the best time to get the most clicks on Twitter. It didn't work for us, but it might work for you. Saturday, February 27, 2010
  • 15. Conclusion The more closely you watch your metrics, the better you will understand how to utilize the most out of these social media networks. Saturday, February 27, 2010
  • 16. Saad Malik Creative Director, HilalSpark Web: http://www.HilalSpark.com Facebook: http://www.facebook.com/HilalSpark Twitter: @HilalSpark Email: saad@HilalSpark.com Saturday, February 27, 2010

Notes de l'éditeur