1. Creative Connections
Minneapolis, MN Sept 16-19, 2010
#tcce10
Personal Branding
The Power of You
Heidi Miller, Social Media Consultant, www.heidi-miller.com
@heidimiller
http://profile.to/heidimiller
Friday, September 17, 2010
2. Personal Branding
Strategy
• Who do you want to reach?
• Why?
• What do you want them to do?
• How can you help them?
• How will you know when
you’ve succeeded?
• What are your current
marketing goals?
@heidimiller
#tcce10
Friday, September 17, 2010
3. Where are
your key
influencers?
• LinkedIn
• Facebook
• Twitter
• Flickr
• MySpace
• Amazon reviews
• iTunes
• Forums
@heidimiller
#tcce10
Friday, September 17, 2010
4. Where are
your key
influencers?
• LinkedIn
• Facebook
• Twitter
• Flickr
• MySpace
• Amazon reviews
• iTunes
• Forums
@heidimiller
#tcce10
Friday, September 17, 2010
5. Who
are you
trying
to
engage?
@heidimiller
#tcce10
Friday, September 17, 2010
6. % Growth of
adults
updating
Twitter
status
@heidimiller
#tcc10
Friday, September 17, 2010
7. Average of of
SNS users by
site
@heidimiller
#tcce10
Friday, September 17, 2010
8. Average of of
SNS users by
site
@heidimiller
#tcce10
Friday, September 17, 2010
9. Average of of
SNS users by
site
@heidimiller
#tcce10
Friday, September 17, 2010
10. Average of of
SNS users by
site
@heidimiller
#tcce10
Friday, September 17, 2010
11. Average of of
SNS users by
site
@heidimiller
#tcce10
Friday, September 17, 2010
12. Average of of
SNS users by
site
@heidimiller
#tcce10
Friday, September 17, 2010
14. Know your
superpower
@heidimiller
#tcce10
Friday, September 17, 2010
15. What is your value
proposition?
@heidimiller
#tcce10
Friday, September 17, 2010
16. What is your value
proposition?
• I help people who spend/enjoy/love _________ and
who need ________
@heidimiller
#tcce10
Friday, September 17, 2010
17. What is your value
proposition?
• I help people who spend/enjoy/love _________ and
who need ________
• Who are facing ______________
@heidimiller
#tcce10
Friday, September 17, 2010
18. What is your value
proposition?
• I help people who spend/enjoy/love _________ and
who need ________
• Who are facing ______________
• Will enjoy _________________
@heidimiller
#tcce10
Friday, September 17, 2010
19. What is your value
proposition?
• I help people who spend/enjoy/love _________ and
who need ________
• Who are facing ______________
• Will enjoy _________________
• While enabling ______________
@heidimiller
#tcce10
Friday, September 17, 2010
20. What is your value
proposition?
• I help people who spend/enjoy/love _________ and
who need ________
• Who are facing ______________
• Will enjoy _________________
• While enabling ______________
• Compared to _______________
@heidimiller
#tcce10
Friday, September 17, 2010
21. Build
your
reputation
@heidimiller
#tcce10
Friday, September 17, 2010
25. Building Presence
• Blogs/podcasts
@heidimiller
#tcce10
Friday, September 17, 2010
26. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
@heidimiller
#tcce10
Friday, September 17, 2010
27. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
@heidimiller
#tcce10
Friday, September 17, 2010
28. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
@heidimiller
#tcce10
Friday, September 17, 2010
29. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
@heidimiller
#tcce10
Friday, September 17, 2010
30. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
@heidimiller
#tcce10
Friday, September 17, 2010
31. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
@heidimiller
#tcce10
Friday, September 17, 2010
32. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
@heidimiller
#tcce10
Friday, September 17, 2010
33. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
@heidimiller
#tcce10
Friday, September 17, 2010
34. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
@heidimiller
#tcce10
Friday, September 17, 2010
35. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
@heidimiller
#tcce10
Friday, September 17, 2010
36. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
@heidimiller
#tcce10
Friday, September 17, 2010
37. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
@heidimiller
#tcce10
Friday, September 17, 2010
38. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
Reply promptly
@heidimiller
#tcce10
Friday, September 17, 2010
39. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
Reply promptly
Twitter events with hashtag
@heidimiller
#tcce10
Friday, September 17, 2010
40. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
Reply promptly
Twitter events with hashtag
Participate in Follow Friday
@heidimiller
#tcce10
Friday, September 17, 2010
41. Building Presence
• Blogs/podcasts
Post thoughtfully on a regular basis on relevant topics
Comment on relevant blogs
Call in podcast comments
• Facebook
Like
Comment
Join Facebook events
Share Facebook events
Invite more people to Facebook events
Tag friends in photos
• Twitter
ReTweet relevant, useful content
Reply promptly
Twitter events with hashtag
Participate in Follow Friday
@heidimiller
#tcce10
• Comment on LinkedIn group posts
Friday, September 17, 2010
42. Expose yourself
@heidimiller
#tcce10
Friday, September 17, 2010
43. Express
personality
@heidimiller
#tcce10
Friday, September 17, 2010
44. Be personal
• Self-expression
• Reach out
• Respond personally
• Share your ideas
• Give credit, give links, give a
hand
Liz Strauss • Be passionate, funny, human
http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/
@heidimiller
#tcce10
Friday, September 17, 2010
46. Be personable...
without being
too personal
@heidimiller
#tcce10
Friday, September 17, 2010
47. Content Distribution for
SNS
20%
20%
30%
Personal
Original content
Item commentary
Response
30%
@heidimiller
#tcce10
Friday, September 17, 2010
48. 3 Steps to
Managing
Your
@heidimiller
Online Brand
#tcce10
Friday, September 17, 2010
49. Step 1:
Monitor
@heidimiller
#tcce10
Friday, September 17, 2010
50. Step 1:
Monitor
@heidimiller
#tcce10
Friday, September 17, 2010
51. Set up Google alert
www.google.com/alert
Your name
Your brand
Your product or service
Competitor’s names
Issues
Keywords
@heidimiller
#tcce10
Friday, September 17, 2010
52. 1. Enter search term
@heidimiller
#tcce10
Friday, September 17, 2010
53. 1. Enter search term 2. Choose Everything
@heidimiller
#tcce10
Friday, September 17, 2010
54. 1. Enter search term 2. Choose Everything
@heidimiller
#tcce10
3. Enter email & create
Friday, September 17, 2010
55. Step 2: Set
up profiles
@heidimiller
#tcce10
Friday, September 17, 2010
56. Profile Basics
• Use consistent, friendly, professional profile photo
• Your face
• No kids or pets
• Create consistent one-line bio
• Create consistent one-paragraph bio
• Use www.knowem.com to save name across SNS
• Capture your name, brand, or as close as you can get
to it
@heidimiller
#tcce10
Friday, September 17, 2010
57. Profile do’s
• Basic info
• Profile photo
• Relationships
• Likes and interests
• Education and work
• Contact info
@heidimiller
#tcce10
Friday, September 17, 2010
58. Profile do’s
• Basic info
• Profile photo
• Relationships
• Likes and interests
• Education and work
• Contact info
@heidimiller
#tcce10
Friday, September 17, 2010
59. Profile do’s
• Basic info
• Profile photo
• Relationships
• Likes and interests
• Education and work
• Contact info • Look like you
• Convey your brand image
@heidimiller • Convey a human being
#tcce10
Friday, September 17, 2010
60. Profile do’s
• Basic info
• Profile photo
• Relationships
• Likes and interests
• Education and work
• Contact info • Look like you
• Convey your brand image
@heidimiller • Convey a human being
#tcce10
Friday, September 17, 2010
61. Profile do’s
• Basic info
• Profile photo
• Relationships
• Likes and interests
• Education and work
• Contact info
• Consider relatives’ privacy
wishes
@heidimiller
#tcce10
Friday, September 17, 2010
62. Profile do’s
• Basic info
• Profile photo
• Relationships
• Likes and interests
• Education and work
• Contact info
• Consider relatives’ privacy
wishes
@heidimiller
#tcce10
Friday, September 17, 2010
63. Profile do’s
• Basic info
• Profile photo
• Relationships
• Likes and interests
• Education and work
• Contact info
@heidimiller
#tcce10
Friday, September 17, 2010
64. Profile do’s
• Basic info
• Profile photo
Add personal and
professional activities
• Relationships
and interests
• Likes and interests
• Education and work
Music, books and
movies show your
personality
• Contact info
@heidimiller
#tcce10
Friday, September 17, 2010
65. Basic info
• Hometown
• Location
• Birthday
• Gender
• Bio: tell a story
@heidimiller
#tcce10
Friday, September 17, 2010
66. Basic info
• Hometown
• Location
• Birthday
• Gender
• Bio: tell a story
@heidimiller
#tcce10
Friday, September 17, 2010
68. Profile do’s
Handle: Descriptive,
shortest version of
your real name
@heidimiller
#tcce10
Friday, September 17, 2010
69. Profile do’s
List your real name,
even when
Twittering for a
brand
Handle: Descriptive,
shortest version of
your real name
@heidimiller
#tcce10
Friday, September 17, 2010
71. Profile do’s
Link to your
website
@heidimiller
#tcce10
Friday, September 17, 2010
72. Profile do’s
Link to your
website
Bio: list roles, interests,
show personality. If
Twittering for a brand, say
so.
@heidimiller
#tcce10
Friday, September 17, 2010
73. Profile do’s
Link to your
website
Bio: list roles, interests,
show personality. If
Twittering for a brand, say
so.
@heidimiller
#tcce10
Friday, September 17, 2010
74. Profile do’s
Link to your
website
Bio: list roles, interests,
show personality. If
Twittering for a brand, say
so.
@heidimiller
#tcce10
Friday, September 17, 2010
75. Profile do’s
Link to your
website
Bio: list roles, interests,
show personality. If
Twittering for a brand, say
so.
@heidimiller
#tcce10
Friday, September 17, 2010
76. Step 3:
Engage
@heidimiller
#tcce10
Friday, September 17, 2010
78. Answer the questions
• What are you reading?
• What are you commenting on?
• What are you blogging?
• What are you furious about?
• What are you excited to see?
• What do you need right now?
• What are you wondering about?
@heidimiller
#tcce10
Friday, September 17, 2010
80. Answer the questions
• What would you like to ask?
• What are you participating in?
• Who are you with?
• What are you talking about?
• What are you laughing about?
• What are you rolling your eyes over?
@heidimiller
#tcce10
Friday, September 17, 2010
81. Tips for brand building
• Be generous and gracious. Check your ego at the door.
• Don’t be That Guy: no blatant self-promotion. Help others first and most.
• Be personable without being too personal.
• Be omnipresent: take advantage of cross-
posting automation.
• Be a nerd: track and measure everything.
• Be yourself, consistently. No split
personalities.
• Be kind to yourself: allow yourself to make
mistakes.
• Be generous with comments, praise, likes,
opinions, responses and reTweets.
Friday, September 17, 2010
82. Creative Connections
Minneapolis, MN Sept 16-19, 2010
#tcce10
Personal Branding
The Power of You
Heidi Miller, Social Media Consultant, www.heidi-miller.com
@heidimiller
http://profile.to/heidimiller
Friday, September 17, 2010
