This document discusses user experience (UX) in healthcare. It defines key UX concepts like user interface, usability, and information architecture. It describes approaches to UX design like considering users' psychological and interactive experiences. The document contrasts traditional software development processes with ideating early in design. It also discusses balancing design speed and fidelity. Finally, it outlines some UX challenges in healthcare like facilitating collaboration, reducing cognitive workload, and capturing outcomes across devices to enhance patient care.

1. User Experience and Healthcare
February 2015
Harsh Thakar
harsh.thakar@synechron.com

2. What is User Experience?
User Engagement
User Experience (UX)
User Interface (UI) Human Computer Interaction
Usability
Micro Interactions
Information Architecture
Utility, ease of use and efficiency in accomplishing a task.

3. How to approach User Experience Design?
 Psychological Approach – User engages with a product at 3 different psychological levels:
 Reflective
 Behavioral
 Visceral
 Interactive Approach – User perceives the product as a combination of:
 Form
 Flow
 Function

4. The usual software creation process…
Analyze Design Develop

5. Pre-empting the software creation process…
Ideate Design Create

6. What is Ideate?
Business Intent User &
User Context
User Intent Business
Workflows
Ideas Catalog
Ideate Design Create

7. What is Design?
Review and Evaluate Ideas
based on Intent Analysis
and User Feedback
Ideate Design Create

8. Design - Balance of Speed v/s Fidelity
More Speed
Less Fidelity
Ideate Design Create

9. Design - Balance of Speed v/s Fidelity
Less Speed
More Fidelity
Ideate Design Create

10. Consumer Experience in Relationship Industry
 Relationship Industries
are industries which
engage the customer
over long term
 Some examples
include Banking,
Insurance, Healthcare,
Hospitality
Relationship
Experience
Market /
Sell
Onboard
Transact /
Serve
Advise

11. Provider Experience in Relationship Industry
 Providers work on the
business side to serve
the consumer
 Some examples
include Doctors,
Nurses, Med-Tech, etc.
 Healthcare Providers
work in teams and
collaboration between
them is essential.
Provider –
Consumer
Interaction
Engage
Capture
Consumer
Info
Interact
Review
and
Decisions

12. Usability Challenges in Healthcare
Enhancing Patient Care Facilitate Team Based
Collaboration
Reduce Cognitive Workload
Expedite User Interaction Capture Identify Outcome Scenarios and
Risk
Patient Engagement across
multiple devices

13. What’s next?
Q & A
Thank you!