SlideShare une entreprise Scribd logo
1  sur  8
HOW SHOULD MARKETERS ADJUST
THEIR STRATEGIES AND TACTICS FOR AN
ECONOMIC DOWNTURN OR RECESSION
MARKETING
IN ECONOMIC
DOWNTURN
 EXPLORETHE UPSIDE OF INCREASING INVESTMENT
ShivamVerma || IIT Delhi
MARKETING
IN ECONOMIC
DOWNTURN
 GET CLOSERTO CUSTOMERS
ShivamVerma || IIT Delhi
MARKETING
IN ECONOMIC
DOWNTURN
 REVIEW BUDGET ALLOCATIONS
ShivamVerma || IIT Delhi
MARKETING
IN ECONOMIC
DOWNTURN
 PUT FORTHTHE MOST COMPELLINGVALUE PROPOSITION
ShivamVerma || IIT Delhi
MARKETING
IN ECONOMIC
DOWNTURN
 FINETUNE BRAND AND PRODUCTOFFERING
ShivamVerma || IIT Delhi
CREDITS
All Photos are taken from google images and Book on ‘Marketing
Management’ by Kotler
ShivamVerma || IIT Delhi
THANKYOU
ShivamVerma || IIT Delhi

Contenu connexe

En vedette

Finding the Upside Of Downturn
Finding the Upside Of DownturnFinding the Upside Of Downturn
Finding the Upside Of DownturnJennifer H. Elder
 
How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...Sameer Mathur
 
Finding The Upside In The Downturn Cme 4 June09 V F
Finding The Upside In The Downturn Cme 4 June09 V FFinding The Upside In The Downturn Cme 4 June09 V F
Finding The Upside In The Downturn Cme 4 June09 V Fwilliesandjoe
 
Fuel for Thought: Seven Strategies to Surviving the Downturn
Fuel for Thought:  Seven Strategies to Surviving the DownturnFuel for Thought:  Seven Strategies to Surviving the Downturn
Fuel for Thought: Seven Strategies to Surviving the DownturnJennifer Kim
 
How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...Sameer Mathur
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing StrategiesFelena Hanson
 
IDC 2009 Sales Barometer & Top Ten Predictions
IDC 2009 Sales Barometer & Top Ten PredictionsIDC 2009 Sales Barometer & Top Ten Predictions
IDC 2009 Sales Barometer & Top Ten PredictionsLee Levitt
 
Post Recession Offshore - Oil & Gas Industry
Post Recession Offshore - Oil & Gas IndustryPost Recession Offshore - Oil & Gas Industry
Post Recession Offshore - Oil & Gas IndustryAftab Hasan
 
Chapter 11 competitive dynamics - dealing with competition COMPLETE
Chapter 11   competitive dynamics - dealing with competition COMPLETEChapter 11   competitive dynamics - dealing with competition COMPLETE
Chapter 11 competitive dynamics - dealing with competition COMPLETEMichael Allen Santillana
 
Competitive Dynamics Marketing Management
Competitive Dynamics Marketing ManagementCompetitive Dynamics Marketing Management
Competitive Dynamics Marketing ManagementSameer Mathur
 
Strategic management and competitive dynamics
Strategic management and competitive dynamics Strategic management and competitive dynamics
Strategic management and competitive dynamics Hamzah Rehail
 

En vedette (12)

Finding the Upside Of Downturn
Finding the Upside Of DownturnFinding the Upside Of Downturn
Finding the Upside Of Downturn
 
How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...
 
Finding The Upside In The Downturn Cme 4 June09 V F
Finding The Upside In The Downturn Cme 4 June09 V FFinding The Upside In The Downturn Cme 4 June09 V F
Finding The Upside In The Downturn Cme 4 June09 V F
 
Fuel for Thought: Seven Strategies to Surviving the Downturn
Fuel for Thought:  Seven Strategies to Surviving the DownturnFuel for Thought:  Seven Strategies to Surviving the Downturn
Fuel for Thought: Seven Strategies to Surviving the Downturn
 
How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing Strategies
 
IDC 2009 Sales Barometer & Top Ten Predictions
IDC 2009 Sales Barometer & Top Ten PredictionsIDC 2009 Sales Barometer & Top Ten Predictions
IDC 2009 Sales Barometer & Top Ten Predictions
 
Post Recession Offshore - Oil & Gas Industry
Post Recession Offshore - Oil & Gas IndustryPost Recession Offshore - Oil & Gas Industry
Post Recession Offshore - Oil & Gas Industry
 
Chapter 11 competitive dynamics - dealing with competition COMPLETE
Chapter 11   competitive dynamics - dealing with competition COMPLETEChapter 11   competitive dynamics - dealing with competition COMPLETE
Chapter 11 competitive dynamics - dealing with competition COMPLETE
 
Ch 11 competitive dynamics14e
Ch 11 competitive dynamics14eCh 11 competitive dynamics14e
Ch 11 competitive dynamics14e
 
Competitive Dynamics Marketing Management
Competitive Dynamics Marketing ManagementCompetitive Dynamics Marketing Management
Competitive Dynamics Marketing Management
 
Strategic management and competitive dynamics
Strategic management and competitive dynamics Strategic management and competitive dynamics
Strategic management and competitive dynamics
 

Plus de Sameer Mathur

Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the codeSameer Mathur
 
Preserve the Luxury or Extend the Brand
Preserve the Luxury or Extend the BrandPreserve the Luxury or Extend the Brand
Preserve the Luxury or Extend the BrandSameer Mathur
 
Creativity in advertising when it works
Creativity in advertising when it worksCreativity in advertising when it works
Creativity in advertising when it worksSameer Mathur
 
Preserve the luxury or Extend the brand?
Preserve the luxury or Extend the brand?Preserve the luxury or Extend the brand?
Preserve the luxury or Extend the brand?Sameer Mathur
 
Steinway & sons:buying a legend
Steinway & sons:buying a legendSteinway & sons:buying a legend
Steinway & sons:buying a legendSameer Mathur
 
Grey Worldwide: Strategic Repositioning through CRM
Grey Worldwide: Strategic Repositioning through CRMGrey Worldwide: Strategic Repositioning through CRM
Grey Worldwide: Strategic Repositioning through CRMSameer Mathur
 
Saxonville Sausage Company
Saxonville Sausage CompanySaxonville Sausage Company
Saxonville Sausage CompanySameer Mathur
 
Saxonville Sausage Company
Saxonville Sausage CompanySaxonville Sausage Company
Saxonville Sausage CompanySameer Mathur
 
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...Sameer Mathur
 
How is brand equit built, measured, and manged
How is brand equit built, measured, and mangedHow is brand equit built, measured, and manged
How is brand equit built, measured, and mangedSameer Mathur
 
What is brand equity
What is brand equityWhat is brand equity
What is brand equitySameer Mathur
 
What is brand, and how does branding work
What is brand, and how does branding workWhat is brand, and how does branding work
What is brand, and how does branding workSameer Mathur
 
What are important trends in marketing practices
What are important trends in marketing practicesWhat are important trends in marketing practices
What are important trends in marketing practicesSameer Mathur
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skillsSameer Mathur
 

Plus de Sameer Mathur (20)

Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the code
 
Think apps, not ads
Think apps, not adsThink apps, not ads
Think apps, not ads
 
Preserve the Luxury or Extend the Brand
Preserve the Luxury or Extend the BrandPreserve the Luxury or Extend the Brand
Preserve the Luxury or Extend the Brand
 
Creativity in advertising when it works
Creativity in advertising when it worksCreativity in advertising when it works
Creativity in advertising when it works
 
Preserve the luxury or Extend the brand?
Preserve the luxury or Extend the brand?Preserve the luxury or Extend the brand?
Preserve the luxury or Extend the brand?
 
KEY LEARNINGS
KEY LEARNINGSKEY LEARNINGS
KEY LEARNINGS
 
Summary
SummarySummary
Summary
 
Steinway & sons:buying a legend
Steinway & sons:buying a legendSteinway & sons:buying a legend
Steinway & sons:buying a legend
 
Case analysis
Case analysisCase analysis
Case analysis
 
Grey Worldwide: Strategic Repositioning through CRM
Grey Worldwide: Strategic Repositioning through CRMGrey Worldwide: Strategic Repositioning through CRM
Grey Worldwide: Strategic Repositioning through CRM
 
Saxonville Sausage Company
Saxonville Sausage CompanySaxonville Sausage Company
Saxonville Sausage Company
 
Saxonville Sausage Company
Saxonville Sausage CompanySaxonville Sausage Company
Saxonville Sausage Company
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Evolution of Dove
Evolution of DoveEvolution of Dove
Evolution of Dove
 
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
 
How is brand equit built, measured, and manged
How is brand equit built, measured, and mangedHow is brand equit built, measured, and manged
How is brand equit built, measured, and manged
 
What is brand equity
What is brand equityWhat is brand equity
What is brand equity
 
What is brand, and how does branding work
What is brand, and how does branding workWhat is brand, and how does branding work
What is brand, and how does branding work
 
What are important trends in marketing practices
What are important trends in marketing practicesWhat are important trends in marketing practices
What are important trends in marketing practices
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skills
 

Dernier

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Association for Project Management
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structuredhanjurrannsibayan2
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxAmanpreet Kaur
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsKarakKing
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxDr. Sarita Anand
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...pradhanghanshyam7136
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 

Dernier (20)

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 

Q5