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Fontys-Iemes-Incubate-Joost-Heijthuijsen
1.
Joost Heijthuijsen External
affairs
2.
3.
4.
5.
6.
13 t/m 20
september 2009, Tilburg
7.
8.
9.
10.
11.
12.
Organisatie
13.
14.
Marketing
15.
uses open source
technology
16.
in its wiki
website
17.
18.
Social media …
19.
Social media …
… of course
20.
21.
22.
Engaged ?
23.
24.
25.
26.
27.
28.
Publish the
business model
29.
Open the
business model
30.
Give away
the business model
31.
32.
It’s social
33.
It’s social
festival model
34.
35.
Co-creation
36.
37.
What’s in it
for you ?
38.
+++ •
Stakeholder engagement • Transparancy • Efficiency • Out of the box thinking • Knowledge accumulation
39.
--- •
Effort • Knowledge in organization • General knowledge • Not all knowledge can be open
40.
>>> •
Change of corporate culture • Developing knowledge • Opening knowledge • Mapping • Levels of openness
41.
42.
Freshheads & Incubate
Sponsoring relatie
43.
&
44.
?
45.
Belangrijke sponsor
van Incubate
46.
Belangrijke sponsor
van Incubate Web applicaties & grafisch ontwerp
47.
Belangrijke sponsor
van Incubate Web applicaties & grafisch ontwerp Innovatief
48.
Belangrijke sponsor
van Incubate Web applicaties & grafisch ontwerp Innovatief Jong
49.
CO-MARKETING ALLIANTIE !
Referentie : Farrelly, F., & Quester, P. G. (2005a). Investigating large-scale sponsorship Relationships as co-marketing alliances. Business Horizons, 48 , 55-62
50.
TRADITIONELE SPONSORING SPONSOR
GESPONSORDE SPONSOR GE SPONSOR DE
51.
CO-MARKETING ALLIANTIE SPONSOR
GESPONSORDE SPONSOR GE SPONSOR DE
52.
CO-MARKETING ALLIANTIE Strategic
compatibility
53.
CO-MARKETING ALLIANTIE Goal
convergence Strategic competibility
54.
CO-MARKETING ALLIANTIE Commitment
Strategic competibility Goal convergence
55.
CO-MARKETING ALLIANTIE Trust
Strategic competibility Goal convergence Commitment
56.
CO-MARKETING ALLIANTIE Economic
& non-economic satisfaction Strategic competibility Goal convergence Commitment Trust
57.
CO-MARKETING ALLIANTIE proactieve
houding van gesponsorde Strategic competibility Goal convergence Commitment Trust Economic & non-economic satifaction
58.
De connectie Zelfde
regio Gezamenlijke jeugd Zelfde periode
59.
De connectie Zelfde
regio Gezamenlijke jeugd Zelfde periode Beiden innovatief
60.
2006 Beetje werk
61.
2007 Professionele samenwerking
62.
2009 Co-marketing alliantie
63.
WIL
64.
Gebruik van innovatieve
web applicaties
65.
WIL
66.
Ontwikkeling van innovatieve
web applicaties
67.
KAN DAT
68.
NIET
69.
Biedt speelruimte
70.
Open source website
Resultaat:
71.
Co-marketing alliantie is
MEER Maar…
72.
Incubate organiseert innovation
lecture
73.
Incubate organiseert innovation
lecture en betrekt Freshheads daarbij
74.
Freshheads raad ik
aan bij mijn contacten
75.
Indirect nieuwe
klanten door Incubate
76.
Associatie met Incubate
maakt rekrutering makkelijker
77.
DUS
78.
Geen geld
79.
Alleen tijd
en toewijding
80.
Een synergetisch alliantie
81.
Een co-marketing alliantie
82.
83.
84.
85.
86.
87.
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