The document provides steps for using Facebook ads to build an email list and generate profits, including: 1. Creating a 2-minute teaser video to promote an opt-in page for a webinar or offer. 2. Setting up the video opt-in page and targeting the video as a Facebook ad. 3. Using the webinar or other offer to build the email list, then retargeting list members with related ads. The author provides examples of generating over 50,000 leads and $434,000 in revenue using this approach. Specific ad types and targeting techniques are also outlined.

1. Unleash the Power of
List Building by
Supercharging Your Facebook Ads
Amy Porterfield
Facebook Marketing Trainer
@amyporterfield

7. Here’s What You’ll Learn
• Step-by-Step Details of the “Facebook Ad List Building
& Profit Formula”
– How to use webinars, video, opt-in pages, and ads to
create the perfect funnel
• Best Practices for the Most Effective Ad Types:
– Promoted Posts
– Page Post Ads
– Facebook Offers
• The Power of the Power Editor
– News Feed Only Ads
– Custom Audiences
– Targeting

8. The Step-by-Step
Facebook Ad
List Building &
Profit Formula

9. The Results: My Own Program
• Helped build my list to over 50,000 in a year
• Attracted 12,000 webinar enrollments
between 3 live webinars over 3 days
• Produced $50,000 in sales with zero affiliate
support
• Continues to attract 20 new leads a day with a
$5 ad budget per pay

10. The Results: Affiliate Promotion
• Created massive buzz in a sea of BIG
competition (going the extra mile)
• Produced $434,000 in revenue over 2 weeks
• $146,000 of those sales were BRAND NEW to
my list –via my Facebook Ad List Building
Formula

11. Step 1: The 2-Minute Teaser Video

12. Step 1: The 2-Minute Teaser Video
#1: Hi, Hey, Hello: Tell them who you are and in one
sentence, what the video is about
#2: What’s Cookin’: Give them the WHY
#3: What’s in it for them?: 3-5 specific details
#4: End with “What’s Next”: Give a direct call to action

13. Step 2: The Video Opt-In Page

14. Step 3: The Video Ad Strategy

15. Step 3: The Video Ad Strategy
• Upload your video TO YOUR FACEBOOK PAGE
• Include a headline for your video
• Write a short, to the point status update
• Include a link to your opt-in page

16. Keep It Real-Time

17. Keep It Real-Time

18. Step 4: The Webinar (or other platform!)

19. The Formula Wrap Up
• 2-minute video
• Video opt-in page
• Upload video to Facebook with a short, direct
CTA
• Turn your video into a Page Post Ad
• Target your existing fans and non-fans
• ALWAYS use “Precise Interests” for targeting

20. Promoted
Posts

21. Promoted Posts

22. Promoted Posts

24. Page Post Ads

25. Page Post Ads

26. Page Post Best Practices

27. Facebook
Offers

28. List Building with Facebook Offers

31. 600+ Leads, $40 Bucks!

34. List Building with Facebook Offers

35. Power
Editor

36. Power Editor: News Feed Only Ads
0.04% 2.0-4.0%

37. Facebook
Custom
Audiences

38. Power Editor: Custom Audiences

39. Custom Audiences Best Uses
• Segmentation and Personalization
• The more actionable data you collect via
Infusionsoft, the more specific you can get in
your ads.
• Examples: Specific
product, challenges, locations
• You can also use this feature to SUPPRESS an
audience.

40. Facebook’s
Conversion
Tool

41. The Facebook Conversion Tool

42. Facebook Ad
Targeting

43. The #1 Most Important Feature
• Target multiple Fan Pages with “Precise Interests”
• InfusionSoft may target “Mailchimp” “aWebercom”
and “Office Autopilot”
• Target at least 250K per ad campaign

44. Take The Facebook Ad
Challenge
• Test out the “Facebook Ad
List Building Formula”
• Set up a lead generating
Facebook Offer
• Dive into the Power Editor to
create “News Feed Only Ads”
• Upload Your List and target
Facebook users with
specialized ads

45. amyporterfield.com
facebook.com/amyporterfield