1. YEEF – Young European
Entrepreneurs of the Future
Maria Isabel Quero
Adenike Kebi-Mola Aranda
Noelia Martín Espada
Laia Alonso Romero
Laia Navarro Irún
Laura Pérez Guàrdia
2. D&J SOLES
(Dancing N joy Soles)
D&J Soles is a practical point protection stuck to a sole for avoiding foot pain to
ballet dancers
5. MISSION STATEMENT
Our product helps people
to enjoy sport and dancing,
it encourages the sport
practice and, above all,
dancing.dancing.
Because our point protector
and sole make an
innovative which give joy
to the art of dancing .
6. 1 Year 2 Year 3 Year
1. Start capital 10.000 - -
2. Revenue 240.000 350.000 780.000
Turn over 8.000 8.000 16.000
loans - - -
Private investments Working Hours Time
Other 2.000 2.000 4.000
FINANCE PLAN
TOTAL revenue 260.000 360.000 800.000
3. Expenditure 47.000 50.400 10.000
Investment 7.500 1.0000 28.000
Materials 50.000 83.400 18.000
Running costs 400 600 1.000
Taxes and fees 3.000 5.000 18.000
TOTAL costs 107.900 149.400 332.000
TOTAL expenditure 152.100 210.600 40.800
9. MARKET RESEARCH OF
DANCE SCHOOL
In these picture you can se the different dance school that there are in
Barcelona, province of Barcelona and Catalonia.t
In Barcelona
there arethere are
130 schools
of dance.
10. MARKET RESEARCH OF
DANCE SCHOOL
In the province of Barcelona
there are around 150 schools
of dance
11. MARKET RESEARCH OF
DANCE SCHOOL
In Catalonia there
are 400 schools of dance
• This pictures show us that the number of people who dance are
aproximately 200.000. This means that our product could succed
12. MARKET RESEARCH OF
DANCE SCHOOL
Our product will increase in about 5 years, and then
we will sell it around Europe.
13. SWOT ANALYSIS
Strengths Weakness
The main quality of our
product is that it is
innovative,prevents foot pain.
What it makes it unique in the
When worn for extended
period of time the resin
crescent may flatten.
What it makes it unique in the
market.
Opportunities Threats
Developing market
Gap in the market
Huge potential for growth
Consumer acceptance
Our main competitors are
strong and can copy our
product
An industrial cheaper version
15. SUMMARY
4Ps 4Cs 4As 4Os
Product Costumers need Ballet
dancers need point
protectors in order to
avoid feet pain.
Acceptability Our
product respects the
laws of the country
and it is socially
acceptable.
Objects Our high
quality product is sold
in order not to have
pain on your feet
while you are dancing.
Price Cost to use
The price is affordable.
Affordability
All ballet dancer can
afford this product.
Objective
We promote the sports
without pain.
Place Convenience You just
have to search the
Internet to find our
product. Quality and
price fair relation.
Accessibility Everybody
is able to buy our
product because there
is on the Internet.
Organization
We sell our distributor
product through
Internet.
Promotion Communication We will
communicate with our
costumers via e-mail or
phone.
Awareness All dance
schools have received
brochures and
advertising via e-mail,
and students who have
already try it are
spreading it.
Operations
We have a web page
and a video showing
the product and the
result of it.
16. TARGET CUSTOMERS
All kind of ballet dancers can use
this product (women, men or
children). For amateur or
professional dancers.
17. PROMOTION
• Trade shows, trade exhibitions or trade fair.
• Local ballet shops
• Gyms
• Ballet Schools• Ballet Schools
• Magazines
• Instagram
• Facebook
• Twitter
• A website, a logo
• Online sales
18. EXECUTIVE SUMMARY
• Our company: Ballfeet (S.L.)
• Our workers:• Our workers:
- Manager: Maria Isabel Quero
- Marketing: Laura Pérez Guàrdia
- Treasurer: Laia Navarro Irún
- Distribution: Noelia Martín Espada and Laia Alonso Romero
- Secretary: Adenike Kebi-Mola Aranda
• Local: Creu Alta Avenue N-12, Sabadell
