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How Social Media challenge the brandscape for trademark holders Danny Friedmann, PhD Cand. CUHK, founder of  IP Dragon
7 th  Annual Asia-Pacific IP Forum ,[object Object],[object Object]
Challenges for Trademark holders  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interoperability multiplies challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing challenge  ,[object Object],[object Object],[object Object]
Service providers are going to dominate  ,[object Object],[object Object],[object Object],[object Object],[object Object]
TP  can be for trademark holders  what CC  is for copyright holders ,[object Object],[object Object],[object Object]
Thank you! ,[object Object]

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How social media challenge the brandscape for trademark holders1

  • 1. How Social Media challenge the brandscape for trademark holders Danny Friedmann, PhD Cand. CUHK, founder of IP Dragon
  • 2.
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