2. Contents Marketing Communication & Visual Brands Procedure & Brand Marketing Plan Trade shows Integrated Brand Marketing Integrated Branding How will this benefit your organization?
4. Truly Integrated brand Sales Marketing Service Product Development Research Operations Executive Management HR Brand
5. Integrated Branding Integrated branding is a leadership practice that aligns all actions and messages with the core value an organization brings to its line of business. By aligning every company activity and employee action with the brand promise, a company will create a deep, long-lasting relationship with its customers.
6. Integrated Branding Every organization has a brand promise The integrated branding process reveals your brand through a facilitated process that creates buy-in and results that accurately reflect who you are as an organization.
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9. Procedure Set specific brand management and marketing objectives Provide the chief marketing officer with a broad span of control Place a brand marketing vision Conduct a brand –positioning Create a well –communicated brand positioning statement
12. Marketing Communication Visual and verbal brand Public relations Advertising Web Direct mail & More All marketing communications should stem from your brand tools
13. Visual brand Not just logo, but colours, grids, templates How does it make the target feel? Does it look like it all came from the same company?
14. How will this benefit your organization? Customers – Are clear about what they value in the company – Are strong believers in the company – Will recommend you to their peers 5-7 times per year – Will pay a price premium of up to 5% - 25% Benefits Employees – Focus on what the client values – Are empowered to take action – Recommend the organization to potential clients and employees – Stick with you even through the hard times or even if they’re not getting paid the most
