Type of Advertising: Ambient/Outdoor Advertising

1. ADVERTISING The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

2. AMBIENT ADVERTISING Also known as Outdoor Advertising Innovative Advertisement that communicates the simple message in a most expressive way. Pervasive Communication for the urban areas Smart Placements of media

3. Ambient Advertising Ambient advertising is the placement of advertising in unusual & unexpected places often with unconventional methods Instead of using outdoor billboards, print and television ads, agencies started to place ads on unusual items or unusual places.

5. Less time to spare for newspapers, televisions and magazines.

6. People process images much faster than they process words.

7. It is economical

8. It is 24x7, more effective.

10. Frequency

11. Creative

12. Effectiveness

13. Element of Surprise

15. Small Coverage

16. Difficult to Evaluate the Target Audience

17. Limited Message

19. Ambient Advertising Market In India It involves 8-10% of the total advertising expenditure

21. In Store Advertising

22. Sports Stadium/Arena

23. Transit

24. Airport Advertising

25. Mall Advertising

26. Air balloons/Skywriting

27. Washrooms

28. Petrol/Gas Pumps

30. In Store Advertising

31. Sports Stadium/Arena

32. Transit

33. Airport Advertising

34. Mall Advertising

35. Air balloons/Skywriting

36. Washrooms

37. Petrol/Gas Pumps

38. Laser Projecting

39. A Creative How To Make Ambient Ads

41. Color

42. Copy

44. Ads inside buildings will not require approval or licensing.

45. Change of message will not require approval.

47. Name The Following Ambient Ads

48. POSTERS

49. In Store Advertising

50. Station Advertising

51. Transit

52. Air Balloons

53. Washrooms

54. Conclusion With the media explosion all around and increasing competition, media-planners are looking at the possibilities of Outdoor Advertising these days. Escalating prices of the television and print media, along with market fragmentation. Changing customer lifestyles and growing clutter have all generated the need for advertising on a medium, which is untapped and can innovatively capture audiences even out of home.