AmCham : Annual report 2013

American Chamber
of Commerce in Tunisia
From Vision to Action
Activity Report
& Membership
Directory
2011 - 2013

4 Forward
6 About Tunisia
26 AmCham Tunisia,
Activity Report 2011-2013
60 TACC Sfax Chapter Activity Report
64 Training Department
66 Highlights of AmCham Tunisia
2012 Financial Report
68 Press Release
74 Events by Photos
80 Members Data Base
Corporate members
Individual members
Sponsors
Members by Sectors
124 AmCham Tunisia Benefits
132 AmCham MENA Regional Council
136 Useful Contacts
140 Notes
From Vision to Action
Activity Report
& Membership
Directory
2011 - 2013

5
Forward
Dear Members and Friends,
I am pleased to introduce to you the 2011-2013 Activity Report covering the
term April 2011 to December 2013, under the slogan “From Vision to Action”.
I will not go over all the activities undertaken by AmCham Tunisia as they are
listed in details in the Report between your hands, but let me highlight two rou-
tine actions which I think are the essence of our mission:
• Lobby for Tunisia, during our Door Knock Mission, by sensitizing the US Ad-
ministration, Congress and private sector to Tunisia potentials and by introdu-
cing the investment incentives to attract FDI,
• Lobby in favour of US companies for them to operate in a more enabling en-
vironment by sensitizing the Tunisian decision makers to their specific needs and by assisting them
to overcome the complexity of the Tunisian paper work.
What actually characterize this ending term are the positions we have taken up and the innovative
initiatives that we have introduced.
AmCham MENA Council Chairmanship:
AmCham Tunisia has gained visibility in the MENA region since it took over the AmCham MENA
Council Chairmanship in July 2011. In this capacity, AmCham Tunisia has been invited either to
co-organize or actively participate in all regional meetings, the most important ones being: the US
Secretary’s Global Business Conference (Washington, DC. February 21-22, 2012), the 9th edition of
the G8 BMENA Forum for the Future (Tunis, 11-13 December, 2012), the 2013 Harvard Arab Alumni
Association Conference under the theme “The Arab World: From Revolution to Transformation” (Tunis,
21 March, 2013), and the Conference “MENA Investment and Entrepreneurship: Change Brings Op-
portunity» (Washington, D.C., 11 October, 2013).
PNB NAPEO Tunisia Local Advisory Board Chairmanship:
As AmCham Tunisia president, I was nominated chair of the Local Advisory Board of the US initiated
program Partners for New Beginning, North Africa Partnership for Economic Opportunity (PNB NA-
PEO), in partnership with Aspen Institute, under which many national and regional activities have been
launched such as FICRA , Smart Center and the youth Ideation Camp.
Innovative Initiatives:
• Activity management: AmCham Tunisia was restructured with sectorial committees to share fo-
cused responsibilities while giving more elbow space to the staff. AmCham Tunisia also set up a
binding code of ethics;
• As Amcham MENA Council Chair, AmCham Tunisia initiated the Council annual in May 2012 which
has become since a tradition along with the MENA Women Awards;
• AmCham Tunisia sought and obtained the accreditation of the US Chamber of Commerce;
• Regional Chapters: To decentralize its activities and to reach out to its members throughout the
country, AmCham Tunisia created two regional chapters, one in Sfax (October 2011) and one in Bizer-
ta (April, 2013);
• Junior Chapters: AmCham Tunisia signed two partnership MoUs with the Tunis Business School
and the Tunis Polytechnic School whereby students are introduced to the business community and
entrepreneurship.
I look forward to your comments and proposals to further reinforce AmCham Tunisia and enrich its activities.
Amel Bouchamaoui Hammami
AmCham Tunisia President

7
About Tunisia
I. TUNISIA in figures
• Population : 10.8 million inhabitants
• Life expectancy : 74.9 years
• Capital : Tunis
• Official language : Arabic
• Commonly used languages : French, English and Italian
• Currency : Tunisian Dinar (TND)
• Exchange rate (2013) : 1 USD = 1.644 TND
• Time : GMT+1
• Climate : Mediterranean, 53.6 °F in winter, 86 °F in summer (on average )
Source: National Statistics Institute
• GDP : US$43bn
• Growth rate : 3.6%
• Income per capita : Approx. US$4,000
• Exports : US$16bn (at current prices)
• Imports : US$23bn (at current prices)
Source: Ministry of Development and International Cooperation
• FDI flows : 1,522.65 USD million
• New projects : 308
• Jobs created : 10,263
Source: FIPA-Tunisia, 2013
II. Economy
Due to its limited natural resources, Tunisia has focused on strengthening its human po-
tential. The bulk of the national budget has been allocated to education, health-care, hou-
sing and social services. The private sector is encouraged to play a leading role in econo-
mic growth and, as a result, Tunisians have created a modern, diversified market-oriented
economy based on an efficient agricultural sector, a growing manufacturing sector, and a
thriving tourism industry.
Tunisia’s GNP and social indicators have risen steadily since independence, averaging
more than 3% annually in recent years and has also been reducing its debt levels.. During
the last years, international financial institutions have frequently cited Tunisia as “a model
for success” highlighting its middle class underpinnings, generally well-functioning insti-
tutions, low poverty rates, and relatively well-educated population, especially when com-
pared with other countries in the region.

8
Activity Report & Membership Directory 2011 - 2013
The main Tunisian exports are crude oil, minerals, manufactured goods, and agricultural
products, including its internationally renowned olive oil.
Its primary trading partners are France, Italy, Germany, Belgium, Luxembourg, and the
Maghreb countries.
III. Tunisia, an attractive investment site:
Tunisia’s thriving economy creates an attractive environment for investors from the Eu-
ropean Community, Japan and the United States. During 2012, foreign direct investment
(in all sectors) reached US$1.5 bn, compared to US$0.9 bn in 2011, recording hence an
increase of 55%.
Today, 3,068 foreign companies are established in Tunisia providing more than 330,000
jobs.
They have found an environment that is similar to many southern European countries in
addition to attractive benefits.
The World Bank Report, “Doing Business 2013”, ranks Tunisia 50th out of a total of 185
countries, and on top of North African countries according to ease of doing business
ranking.
Economies Rank
Economies Ranks
Germany 20
France 34
Tunisia 50
Turkey 71
Romania 72
Italy 73
Morocco 97
Egypt 109
Source: Doing Business Report 2013, Smarter Regulations for Small and Medium-Size Enterprises, Word Bank
IV. Tunisia, always open to the outside
A Strategic Position
Within less than three hours of flying time from European and Middle-Eastern cities,
Tunisia is the preferred destination for those who decide to enter a market of 800 million

9
Tunisia Basic Data
consumers.
Tunisia’s 1,300 km coastline makes the country naturally open to the outside.
Its exports reached about 40% of its GDP. As for FDI, it represents 10.8% of Gross Fixed
Capital Formation (GFCF).
Access to the regional and international markets
Access to the European Union Market: Tunisia was the first country on the southern rim
of the Mediterranean to sign an association and a free trade agreement with the European
Union (in 1995). This agreement provides for a free trade zone and access to the EU mar-
ket. In November 2012,
Tunisia gained Advanced Partner Status, which offers trade advantages, reinforces the
economic agreements with the European Union, and gives priority to Tunisian exports to
the European markets.
Tunisia has been a Member of the WTO since 1994 (Founding Member) and is also a pre-
ferred site for investors looking to tap in the sub-Saharan and Arab markets. It has signed
the following preferential agreements:
• a bilateral agreement establishing a free trade zone with Turkey;
• an agreement establishing a free trade zone with EFTA countries since 2004;
• Agadir Free Trade Agreement between Jordan, Egypt, Morocco and Tunisia signed in
2004; and bilateral agreements establishing free trade zones with Libya, Egypt, Morocco,
Jordan and Iraq.
Tunisia is also a privileged site for investors wishing to operate in neighboring markets
such as Libya and Algeria.
Libya is the second largest trading partner of Tunisia, after the EU.
V. Tunisia, strong infrastructure
Tunisia has nine international airports covering the entire territory. A hundred foreign air-
lines ensure more than 2,000 weekly flights from Tunisia to Europe.
The maritime infrastructure is made up of seven commercial ports and an oil terminal. The
road network is made up of 20,000 km of paved roads and 360 km of highways across the
country. The railway network is 2,167 km long covering the whole country

10
Increasingly specialized industrial zones
Tunisia has:
• 10 operational competitiveness clusters or technological
parks distributed across the regions and two clusters are in
progress as well as 15 cyberparks specializing in communi-
cation technology,
• Two operational parks dedicated to economic activities with
high quality services:
• A park dedicated to aeronautics
• A hundred industrial zones distributed across the country.
A performing telecommunication network
The telecommunications network of Tunisiais considered
among the most advanced networks in the Mediterranean ba-
sin, with high speed multifunction switches that ensure at the
same time telephone traffic, internet and multimedia applica-
tions.
VI. Tunisia, High-level skills at
competitive costs
Tunisia has always given a priority to the development of the human re-
sources:
• Education is compulsory for boys and girls aged 6 to 16 and free at all levels including
universities.
• 57 % of new job-seekers are university graduates;
• Vocational training: 343 centers and 56,000 trainees a year;
• Tunisian engineers are acknowledged to be of an international level;
• Higher education is increasingly oriented towards information technologies.
• 35% of graduates specialize in fields of engineering, computer science, communications
and other technical fields
VII. Tunisia, a favorable business climate
Many investment incentives
Tunisian investment legislation offers:
• multiple tax incentives for exports and regional development, including ten years of tax
exemption on profits for export and agricultural projects revenues, and five or ten years
for projects located in regional development areas depending on the priority status of
the area;
• Investment premiums for industrial projects in areas of regional development and for

11
Tunisia Basic Data
tourism and agricultural projects;
• Subsidies to employer’s social contributions and of infrastructure expenses in areas of
regional development;
• Subsidies for vocational training up to 50% of initial training costs and up to 25% of
continuous training costs;
• Subsidies for investment for environment protection, technology and R&D promotion,
regional or agricultural development.
Liberal Investment framework:
Tunisian legislation guarantees:
• Freedom of investment in most sectors;
• Simple settlement procedures;
• Facilitated import and export procedures;
• Protection of intellectual property;
• Flexibility in recruitment procedures;
• Current convertibility of the Tunisian dinar.
Tunisia USA
Economic Relations
I. TUNISIA /USA Bilateral Agreements
Framework Agreement of Economic and Technical Aid dated March 26, 1957.
Agreement Concerning the Guarantees Granted to Investments dated March 19, 1959.
Cultural Cooperation Agreement dated September 28, 1979.
Non-double Taxation Agreement, dated June 17, 1985.
Treaty Concerning the Reciprocal Encouragement and Protection of Investment dated May
15, 1990.
Scientific and Technological Agreement signed on June 22, 2004 in Tunis
Trade and Investment Framework Agreement (TIFA) signed in Washington on October
1, 2002 (on the sidelines of the 4th ministerial conference of USA-Maghreb Economic
Partnership) is subject to ongoing negotiations
II. Trade between Tunisia and the United States
Trade between Tunisia and the United States has been growing for the last decade, acces-
sing the Tunisian market presents some challenges for U.S. companies
Department of Commerce trade statistics for 2012 show Tunisian imports from United

12
States at $593.9 million, about a 4%increase compared to 2010($571.181 million), and
Tunisian exports to the United States at $737.9 million, a (82% increase compared to the
same period in 2010, ($405.464 million). This Significant hike is primarily due to oil ex-
ported to the U.S. for refinery.
Most U.S. investment in Tunisia was primarily in the hydrocarbons sector, but U.S. com-
panies now successfully invest in offshore manufacturing industries, textile production and
electrical/mechanical equipment manufacturing.
There are more than 80 U.S. companies resident in Tunisia. Offshore companies can
be established under an attractive regime that offers significant tax incentives to ex-
port-oriented investors. In the tourism industry, only three of Tunisia’s 800+ hotels are
affiliated with U.S. groups.
To date, total U.S. investment in Tunisia (energy included) is estimated at about $1.3 billion
and has contributed to the creation of more than 18,800 jobs.
In order to assist U.S. companies in gaining access to the Tunisian market, the United
States signed a Trade and Investment Framework Agreement (TIFA) in October 2002 to
formally discuss bilateral trade and investment issues. Follow on TIFA Councils were held
in October 2003, June 2005, March 2008, and March 2012.
The United States and Tunisia are also poised to begin 5 negotiations on an Open Skies
Agreement, which would eventually lead to direct flights.
Tunisia and the United States have signed a Bilateral Investment Treaty and a Non-Double
Taxation Treaty.
Source: US Department of Commerce Doing Business in Tunisia: 2013 Country
Commercial Guide for U.S. Companies
2013 : U.S. trade in goods with Tunisia
NOTE: All figures are in millions of U.S. dollars
Source : US Census Bureau
Month Exports Imports Balance
January 2013 52.0 72.4 -20.3
February 2013 51.1 27.4 23.8
March 2013 30.1 163.1 -133.0
April 2013 36.0 68.8 -32.8
May 2013 42.0 45.7 -3.8
June 2013 175.1 37.6 137.5
July 2013 26.5 43.9 -17.3
August 2013 38.3 165.7 -127.4
September 2013 49.8 28.2 21.6
TOTAL 2013 501.0 652.7 -151.7

14
NOTE: All figures are in millions of U.S. dollars
January 2012 77.4 68.8 8.6
February 2012 62.0 58.1 3.8
March 2012 58.0 31.6 26.4
April 2012 54.3 28.6 25.7
May 2012 45.3 94.7 -49.4
June 2012 24.4 82.0 -57.6
July 2012 29.8 104.2 -74.4
August 2012 32.5 28.4 4.1
September 2012 34.5 93.2 -58.7
October 2012 63.8 38.5 25.3
November 2012 43.4 54.7 -11.3
December 2012 93.5 55.0 38.5
TOTAL 2012 618.9 737.9 -119.0
NOTE: All figures are in millions of U.S. dollars.
January 2011 37.7 21.8 15.9
February 2011 66.4 26.3 40.2
March 2011 52.4 38.2 14.2
April 2011 48.8 26.6 22.1
May 2011 51.5 21.9 29.6
June 2011 52.1 27.3 24.8
July 2011 30.9 22.6 8.3
August 2011 51.5 42.3 9.2
September 2011 32.2 23.0 9.2
October 2011 54.3 24.4 30.0
November 2011 54.6 51.9 2.7
December 2011 55.5 25.8 29.7
TOTAL 2011 587.9 352.0 235.9

15
Tunisia Basic Data
Tunisia imports from USA
By 5-digit End-Use Code
2009 - 2012
(In thousands of dollars)
End-Use Code Value 2009 Value 2010 Value 2011 Value 2012
(00000) Wheat 9,026 29,504 10,662 3,137
(00100) Soybeans 93,299 118,191 117,529 134,463
(00110) Oilseeds, food oils 47,952 35,824 131,489 67,774
(00200) Corn 12,405 41,382 17,741 0
(00210) Sorghum, barley, oats 0 12,403 0 0
(00220) Animal feeds, n.e.c. 7,728 17 0 3,250
(00300) Meat, poultry, etc. 28 0 0 49
(00310) Dairy products and eggs 779 3,648 7,677 5,565
(00320) Fruits, frozen juices 201 406 166 0
(00330) Vegetables 0 0 347 269
(00340) Nuts 3,326 5,649 6,216 7,025
(00350) Bakery products 185 1,486 2,246 270
(00360) Other foods 283 535 651 1,019
(00370) Wine and related products 0 0 0 11
(01000) Fish and shellfish 760 218 525 480
(01010) Alcoholic beverages, exclu-
ding wine
0 0 0 7
(01020) Nonagricultural foods, etc. 281 518 438 678
(10000) Cotton, raw 1,246 10,868 10,390 1,320
(10100) Tobacco, unmanufactured 135 0 0 0
(10120) Hides and skins 504 790 1,151 242
(10130) Agric. industry-unmanufac-
tured
146 2,036 0 4,113
(10140) Agric. farming-unmanufac-
tured
3,081 4,198 4,109 3,857
(10150) Agriculture-manufactured,
other
78 470 838 296
(11010) Metallurgical grade coal 3 4 15 0
(11020) Coal and fuels, other 0 0 0 165
(11110) Fuel oil 39 0 9 39,360
(11120) Petroleum products, other 9,834 34,011 20,222 54,472
(11130) Natural gas liquids 12 3 12 16
(11300) Nuclear fuel materials 186 42 5 280

16
(12000) Steelmaking materials 299 138 140 0
(12100) Iron and steel mill products 402 3,259 21,082 295
(12110) Iron and steel products,
other
1,332 5,580 2,177 4,026
(12200) Aluminum and alumina 8,221 5,323 5,227 13,873
(12210) Copper 6 0 0 0
(12270) Precious metals, other 0 0 0 0
(12290) Nonferrous metals, other 1,197 403 694 499
(12300) Finished metal shapes 3,471 3,585 10,575 8,458
(12420) Pulpwood and woodpulp 13,792 20,235 20,136 23,397
(12430) Newsprint 4,854 2,819 5,819 3,490
(12500) Plastic materials 23,291 25,650 26,501 37,925
(12510) Chemicals-fertilizers 376 739 898 608
(12530) Chemicals-inorganic 4,307 18,168 14,300 30,170
(12540) Chemicals-organic 919 1,566 895 759
(12550) Chemicals-other 2,723 6,655 5,965 5,657
(12600) Cotton fiber cloth 93 163 43 432
(12620) Manmade cloth 4,164 4,685 5,307 2,567
(12630) Hair, waste materials 1,577 1,345 1,611 2,284
(12640) Finished textile supplies 554 328 206 269
(12650) Leather and furs 0 0 0 0
(12700) Synthetic rubber-primary 48 256 391 151
(12720) Nonmetallic minerals 559 5 0 10
(12750) Industrial rubber products 497 1,107 596 689
(12760) Mineral supplies-manufac-
tured
534 370 749 1,376
(12765) Tapes, audio and visual 18 0 12 10
(12770) Other industrial supplies 1,882 2,455 1,175 1,514
(13100) Logs and lumber 136 64 40 261
(13110) Wood supplies, manufac-
tured
45 6 0 0
(13200) Glass-plate, sheet, etc. 14 54 0 0
(13210) Shingles, molding, wall-
board
345 129 353 286
(13220) Nontextile floor tiles 0 0 0 0
(20000) Generators, accessories 17,558 1,083 3,428 4,671
(20005) Electric apparatus 5,600 4,830 5,915 5,655
(21000) Drilling & oilfield equipment 31,023 24,476 13,571 18,302
(21010) Specialized mining 2,428 208 4 6

17
Tunisia Basic Data
(21030) Excavating machinery 13,240 8,985 6,632 7,353
(21040) Nonfarm tractors and parts 30 7,914 129 158
(21100) Industrial engines 18,918 25,021 7,557 8,551
(21110) Food, tobacco machinery 790 1,358 1,082 1,381
(21120) Metalworking machine
tools
1,014 853 703 749
(21130) Textile, sewing machines 199 840 188 345
(21140) Wood, glass, plastic 106 171 8 322
(21150) Pulp and paper machinery 328 1,256 1,642 173
(21160) Measuring, testing, control
instruments
12,425 4,746 5,116 7,791
(21170) Materials handling equip-
ment
22,268 1,967 1,281 1,431
(21180) Industrial machines, other 23,098 9,321 11,568 12,659
(21190) Photo, service industry
machinery
1,396 1,514 1,625 2,035
(21200) Agricultural machinery,
equipment
265 467 1,054 691
(21300) Computers 1,471 324 891 1,812
(21301) Computer accessories 3,372 3,590 3,188 1,453
(21320) Semiconductors 1,781 1,965 2,165 1,836
(21400) Telecommunications equip-
ment
13,786 2,434 4,644 4,371
(21500) Business machines and
equipment
976 462 205 62
(21600) Laboratory testing instru-
ments
4,355 1,830 1,483 4,341
(21610) Medicinal equipment 12,089 11,845 7,591 9,494
(22010) Parts-civilian aircraft 0 0 0 0
(22020) Engines-civilian aircraft 0 0 0 0
(22090) Civilian aircraft, engines,
equipment, and parts
7,648 5,658 4,784 5,861
(22100) Railway transportation
equipment
1,993 975 165 48
(22210) Commercial vessels, other 168 145 68 4,960
(22220) Marine engines, parts 265 141 111 0
(22300) Spacecraft, excluding
military
67 0 0 0
(30000) Passenger cars, new and
used
3,874 3,007 4,005 4,680

18
(30100) Trucks, buses and special
purpose vehicles
2,308 108 198 2,981
(30200) Engines and engine parts
(carburetors, pistons, ri
339 330 421 171
(30210) Bodies and chassis for
passenger cars
13 4 0 267
(30220) Automotive tires and tubes 0 14 28 6
(30230) Other parts and accesso-
ries of vehicles
944 1,769 1,089 801
(40000) Apparel, household goods
- textile
3,656 4,859 3,815 6,340
(40030) Apparel,household
goods-nontextile
178 167 85 61
(40050) Sports apparel and gear 93 159 79 32
(40100) Pharmaceutical prepara-
tions
1,394 3,148 7,163 4,228
(40110) Books, printed matter 419 904 716 325
(40120) Toiletries and cosmetics 435 546 410 391
(40130) Tobacco, manufactured 0 0 0 0
(40140) Writing and art supplies 258 148 374 532
(41000) Furniture, household
goods, etc.
282 325 264 98
(41010) Glassware, chinaware 29 30 0 11
(41020) Cookware, cutlery, tools 23 5 31 22
(41030) Household appliances 877 917 469 158
(41040) Rugs 0 0 0 34
(41050) Other household goods 1,305 3,209 900 1,702
(41110) Pleasure boats and motors 74 1,409 88 1,056
(41120) Toys/games/sporting goods 253 395 443 425
(41140) Musical instruments 62 59 96 33
(41200) TV›s, VCR›s, etc. 115 132 153 297
(41210) Stereo equipment, etc. 277 50 104 875
(41220) Records, tapes, and disks 992 678 1,088 223
(41310) Jewelry, etc 57 202 0 4
(41320) Artwork, antiques, stamps,
etc.
7 831 48 8
(42000) Nursery stock, etc. 174 79 548 813
(42100) Gem diamonds 0 0 0 0
(50000) Military aircraft, complete 0 0 0 0
(50010) Aircraft launching gear,
parachutes, etc.
0 0 0 0

19
Tunisia Basic Data
(50020) Engines and turbines for
military aircraft
0 0 3 26
(50030) Military trucks, armored
vehicles, etc.
3,638 2,619 3,166 4,012
(50050) Tanks, artillery, missiles,
rockets, guns and ammu
1,003 1,092 57 349
(50060) Military apparel and
footwear
2,075 1,956 4,688 769
(50070) Parts for military-type
goods
2,042 3,962 2,916 2,589
(60000) Minimum value shipments 5,059 6,926 6,500 6,292
(60010) Miscellaneous domestic
exports and special transac
3,255 1,072 3,870 4,611
TOTAL 501,333 572,781 587,944 618,856
Tunisia Exports to USA
By 5-digit End-Use Code
2003 - 2012
(In thousands of dollars)
Source: US Sensus Bureau
End-Use Code Value 2009 Value 2010 Value 2011 Value 2012
(00120) Fruits and preparations,
including frozen juices
5,189 3,439 7,988 10,495
(00130) Vegetables and prepara-
tions
177 685 362 551
(00140) Nuts and preparations 0 0 0 0
(00150) Food oils and oilseeds 99,612 81,816 74,664 101,780
(00160) Bakery and confectionary
products
11 105 177 697
(00170) Tea, spices, and prepara-
tions
3 0 0 71
(00180) Other (soft beverages, pro-
cessed coffee, etc.)
1,845 494 881 688
(00190) Wine and related products 0 122 43 16
(00200) Feedstuff and foodgrains 215 8 0 14
(01000) Fish and shellfish 916 1,242 903 560
(01020) Other nonagricultural foods
and food additives
589 0 0 0
(10000) Crude 0 54,369 0 62,500

20
(10010) Fuel oil 34,786 30,504 30,621 229,474
(10020) Other petroleum products 0 0 1,462 36,919
(10030) Liquified petroleum gases 0 0 0 0
(10100) Coal and related fuels 25 0 0 0
(10110) Gas-natural 0 0 0 0
(11000) Pulpwood and woodpulp 0 0 0 0
(11100) Newsprint 0 8 0 0
(11110) Paper and paper products,
n.e.s.
3 0 0 0
(12030) Hides, skins, and fur skins-
raw
0 0 0 0
(12050) Natural rubber and similar
gums
0 0 0 0
(12070) Other (tobacco, waxes,
nonfood oils)
958 943 688 650
(12100) Cotton cloth and fabrics,
thread & cordage
333 224 17 9
(12110) Wool, silk, and other veg
cloth and fabric, thread
0 0 19 0
(12135) Synthetic cloth and fabrics,
thread and cordage
6 1 3 21
(12140) Other materials (hair, waste
materials, etc.)
62 31 4 25
(12150) Finished textile industrial
supplies
40 9 17 13
(12160) Leather and furs-unmanu-
factured
0 0 0 28
(12320) Other materials, except
chemicals
0 0 0 0
(12500) Plastic materials 0 41 81 1
(12510) Fertilizers, pesticides, and
insecticides
1,628 19,231 23,233 0
(12530) Industrial inorganic chemi-
cals
25 0 0 48
(12540) Industrial organic chemicals 28 37 6 0
(12550) Other chemicals (photo
chems, prnt inks, paint)
0 0 160 0
(13000) Lumber and wood in the
rough
0 0 0 61
(13010) Plywood and veneers 39 0 0 25
(13020) Stone, sand, cement, and
lime
802 972 978 1,061

21
Tunisia Basic Data
(13100) Glass-plate, sheet, etc.
(excluding automotive)
0 0 0 150
(13110) Other-finished (shingles,
molding, wallboard, etc)
23 33 3 1,136
(13120) Nontextile floor and wall
tiles and other covering
216 54 157 230
(14000) Steelmaking and ferroal-
loying materials-unmanufacd
18 17 25 0
(14100) Iron and steel mill pro-
ducts-semifinished
0 0 0 0
(14200) Bauxite and aluminum 0 0 482 1,747
(14220) Copper 0 0 0 0
(14240) Nickel 131 238 31 30
(14280) Other precious metals 15 0 57 0
(14290) Miscellaneous nonferrous
metals
479 429 322 28
(15000) Iron and steel products,
except advanced manufacts
0 0 233 3,143
(15100) Iron and steel manufac-
tures-advanced
192 162 83 16
(15200) Finished metal shapes &
advncd manuf, except steel
114 179 426 450
(16040) Sulfur and nonmetallic
minerals
0 0 0 0
(16120) Other (boxes, belting,
glass, abrasives, etc.)
1,690 636 334 1,614
(20000) Generators, transformers,
and accessories
2,868 5,876 9,519 6,742
(20005) Electric apparatus and
parts, n.e.c.
9,459 15,158 19,825 19,821
(21000) Drilling and oil field equip-
ment and platforms
0 27 0 2,609
(21030) Excavating, paving, and
construction machinery
0 0 0 2,184
(21040) Nonfarm tractors and parts 6 0 0 0
(21100) Industrial engines, pumps,
compressors & generatrs
5,990 20,984 28,542 29,047
(21120) Machine tools, metal wor-
king, molding and rolling
0 0 25 3
(21130) Textile, sewing and leather
working machinery
1,067 145 0 0
(21140) Woodworking, glass wor-
king, & plastic & rubber mch
0 0 0 0

“We got more than interest. Now how
do we leverage the investment both
on- and off-shore?”
How we help clients break new ground the world over.
Your idea sold itself. But applying it across your operations may take some
planning. We have put solutions to work for corporate, public sector and
private clients in Tunisia for 34 years. So we don’t just know how to get
things off the ground: we can show you how to take them to the next level.
In Tunisia or across 160 countries around the world, you are never further
away from using electronic banking, streamlining finances, trading FX,
overlaying derivatives or accessing global markets than Citi.
Find out more at citigroup.com.
» Corporate and Investment Banking
Citi Tunis Branch: +216 71 113 300
Citi Sfax Branch: +216 74 101 700
Globality Now
© 2013 Citigroup Inc. All rights reserved.
Citi and Arc Design is a registered service mark of Citigroup Inc.
“We got more than interest. Now how
do we leverage the investment both
on- and off-shore?”
How we help clients break new ground the world over.
Your idea sold itself. But applying it across your operations may take some
planning. We have put solutions to work for corporate, public sector and
private clients in Tunisia for 34 years. So we don’t just know how to get
things off the ground: we can show you how to take them to the next level.
In Tunisia or across 160 countries around the world, you are never further
away from using electronic banking, streamlining finances, trading FX,
overlaying derivatives or accessing global markets than Citi.
Find out more at citigroup.com.
» Corporate and Investment Banking
Citi Tunis Branch: +216 71 113 300
Citi Sfax Branch: +216 74 101 700
Globality Now
© 2013 Citigroup Inc. All rights reserved.
Citi and Arc Design is a registered service mark of Citigroup Inc.

23
Tunisa Basic Data
(21150) Pulp and paper machinery 2 26 42 5
(21160) Measuring, testing and
control intruments
560 212 1,779 3,338
(21170) Materials handling equip-
ment
0 2 0 17
(21180) Other industrial machinery 1,140 399 331 433
(21190) Photo and service industry
machnery & trade tools
3,641 2,872 2,003 1,822
(21200) Agricultural machinery and
equipment
1 1 0 216
(21300) Computers 21 0 654 9
(21301) Computer accessories,
peripherals and parts
3,518 6,148 3,987 3,261
(21320) Semiconductors and re-
lated devices
61 88 788 881
(21400) Telecommunications equip-
ment
4,822 10,131 7,972 20,610
(21500) Business machinery and
equipment, except computers
0 4 18 42
(21600) Laboratory testing and
control instruments
3 44 0 70
(21610) Other scientific, medical
and hospital equipment
433 75 173 293
(22010) Parts for civilian aircraft 135 981 501 287
(22020) Engines for civilian aircraft 3,311 3,732 5,578 36,271
(22100) Railway transportation
equipment
0 3 0 0
(22210) Other commercial vessels
(barges, tugboats, etc.)
0 59 0 0
(22220) Marine engines and parts 184 1,158 3,384 1,209
(30000) Passenger cars, new and
used
0 0 0 0
(30100) Complete and assembled 0 0 83 0
(30200) Engines and engine parts 329 122 310 728
(30230) Other parts and accesso-
ries
2,057 3,161 4,901 4,323
(40000) Apparel and household
goods-cotton
35,575 41,428 50,477 59,826
goods-wool
2,641 1,928 3,433 2,488
goods-other textiles
20,215 28,593 28,339 33,704

24
(40030) Nontextile apparel and
household goods
1,375 2,104 1,693 1,985
(40040) Footwear of leather, rubber,
or other materials
4,877 2,952 4,896 3,163
(40050) Sporting and camping ap-
parel, footwear and gear
2,277 3,751 4,318 4,246
(40100) Medicinal, dental and phar-
maceutical preparations
15 17 0 452
(40110) Books, magazines, and
other printed matter
33 14 24 42
(40120) Toiletries and cosmetics 604 532 58 404
(40140) Other products (notions,
writing and art supplies)
155 193 466 584
(41000) Furniture, household items,
baskets
1,112 1,653 836 2,149
(41010) Glassware, porcelain, and
chinaware
10 68 146 263
(41020) Cookware, cutlery, house
and garden wares, tools
316 696 877 1,627
(41030) Household and kitchen
appliances
211 193 1,969 3,178
(41040) Rugs and other textile floor
coverings
32 20 53 86
(41050) Other (clocks, port typewri-
ters, oth household gds
4,614 3,740 2,998 3,383
(41100) Motorcycles and parts 0 0 2 3
(41110) Pleasure boats and motors 0 40 469 349
(41120) Toys, shooting and sporting
goods, and bicycles
599 1,117 2,554 2,943
(41130) Photographic and optical
equipment
0 28 6 3
(41140) Musical instruments and
other recreational equip.
0 0 0 0
(41200) Television receivers, vcr›s &
other video equip.
0 13 2 8
(41210) Radios, phonographs, tape
decks, and other stereo
0 0 12 0
(41300) Numismatic coins 63 154 108 171
(41310) Jewelry (watches, rings,
etc.)
36,717 37,155 1,569 18,715
(41320) Artwork, antiques, stamps,
and other collectibles
983 1,597 1,614 306

25
Tunisia Basic Data
(42000) Nursery stock, cut flowers,
Christmas trees
0 0 3 0
(42100) Gem diamonds-uncut or
unset
0 21 301 0
(42110) Other gem stones-pre-
cious, semiprecious, and imita
3 2 27 18
(50000) Military aircraft and parts 31 19 30 14
(50020) U.S. goods returned, and
reimports
21,285 5,330 4,864 3,760
(50030) Minimum value shipments 2,255 4,663 4,940 4,997
(50040) Other (movies, misc im-
ports, and spec transactions
9 0 89 528
TOTAL 325,786 405,457 352,050 737,861

26
Amcham Tunisia
Activity Report
2011-2013

27
MAIN EVENTS
2011-2013
2011 AmCham Tunisia Golf Tournament
(Tunis, June 4, 2011)
The American Chamber of Commerce in Tunisia organized
its annual Golf Tournament on June 4th, 2011, at the
Residence Golf Course, Gammarth.
Three prizes were distributed to the best players in the three
categories.
The annual Golf Tournament is one of the best AmCham
Tunisia occasions for business networking in a relaxing environment.
AmCham Tunisia SPECIAL EVENT: Meeting with
H.E. Mr. Beji Caid Essebsi, Prime Minister
For its first high level meeting, AmCham Tunisia invited H.E.
Mr. Béji Caied Essebsi to speak on ‘Invest in Tunisia”. The
event took place on Thursday June 9 at the Hotel Concorde.
Opening the session, Mrs. Amel Bouchamaoui Hammami,
AmCham Tunisia President, briefly introduced AmCham
Tunisia program under the slogan “From Vision to Action”. She
then gave a quick overview of the US economic presence in
Tunisia stressing that only 77 US companies, employing approximately 14 000 Tunisians,
were operating in the country, which does not reflect the strong ties between the 2
countries, “there is ample room for more” she indicated.
On his part, H.E. Mr. Gordon Gray, US Ambassador to
Tunis, congratulated Tunisia on the Revolution and
AmCham Tunisia on its new image. After listing the US
assistance to Tunisia in this transitional period as well as
to the Tunisian Red Crescent facing the inflow of
refugees from Libya, Ambassador reiterated the US

28
Administration support bilaterally and multilaterally, highlighting the high level delegation,
headed by Mr. Jose Fernandez, Assistant Secretary for Economic, Energy and Business
Affairs participating in the International Conference on Investment on 16-17 June, 2011.
Welcomed by a standing ovation of an over packed room, Prime Minister Caied Essebsi,
started by congratulating AmCham Tunisia on holding the first democratic elections in
the post-revolution Tunisia and on electing a lady as a president. He went on expressing
his pleasure in addressing the Tunisian-American business community, reminding that,
first and foremost, Tunisia is relying on its own to move forward but also on friends and
economic partners, among which the USA. In this context, he indicated that, in Deauville,
President Obama praised the Tunisian revolution and affirmed the US commitment to
accompany Tunisia in this critical period. Prime Minister Caied Essebsi made it a point that
Tunisia will prove to the world that being a Muslim Arab country can be compatible with
freedom and democracy.
Prime Minister Beji Caid Essebsi, with his usual open-mindedness and frankness, reacted
to the many questions asked by the floor; the main responses were:
- It is up to the Government to insure a business friendly environment (social stability,
investment incentives and improved infrastructure) and it is up to the business men/
women to insure job-creating activities,
- Tunisia, like any post revolution country, is going through unstable periods, but the
Government is working hard to put an end to strikes and sit-ins,
- The proposal to create a Tunisian Peace Corps is well noted and will be transmitted to
the competent Department.
North Africa- based Chambers of Commerce and
Business Associations Forum
(Washington D.C., June 12-18, 2011)
AmCham Tunisia Media Center and Export Unit Officer, Mr.
Hassen Khadri participated in a week-long business
leadership Forum (Washington, D.C., June 12-18, 2011).
Sixteen (16) North Africa-based chambers of commerce and
business associations participated in the Forum. The program
was organized by the National U.S.-Arab Chamber of
Commerce (NUSACC), in cooperation with ISED Solutions
and financed by the Middle East Partnership Initiative (MEPI)
of the U.S. Department of State.

29
AmCham Tunisia activity report 2011-2013
The program is part of the Results-Oriented Commercial
Organization Capacity Development (ROCCD) Project, led by ISED
Solutions and funded by MEPI, which aims to increase market
opportunities and access to new investment capital for enterprises
in the North African nation, Algeria, Egypt, Libya, Morocco, and
Tunisia.
Twenty-six delegates representing business associations and chambers of commerce
from Tunisia, Algeria, Egypt and Morocco attended the Business Organizations Leadership
Development workshop. The goal of the program was to provide North African delegates
hands-on interactive case studies of innovative membership services models used by U.S.
business associations, as well as an inside look into the advocacy strategies used by the
American business community with their government counterparts.
Delegates made site visits to the Departments of State and the Department of Commerce,
the U.S. Trade & Development Agency, the World Bank, the International Monetary Fund,
the Greater Washington Board of Trade, and the DC Small Business Development Center.
Delegates also spent a day in Norfolk, Virginia, where they were hosted by the Virginia
Port Authority and the Hampton Roads Chamber of Commerce, which gave briefings on
regional economic drivers, including multimodal transportation and green technologies.
AmCham Tunisia nominated AmCham MENA
Council Chair
(Beirut, July 26, 2011,)
The Members of the AmCham MENA Regional Council met in Beirut on July 26th, 2011
to proceed to the Council’s chairmanship transition from AmCham Lebanon to AmCham
Tunisia. The President of the American Chamber of Commerce in Tunisia, Mrs. Amel
Bouchamaoui Hammami, was nominated Chair of the MENA Council for the two year
period 2011- 2013.
Established in 2005, the AmCham MENA Regional Council (MENA Council) was founded
by the AmChams of Algeria, Egypt, Jordan, Lebanon, Morocco and Tunisia. AmCham
Bahrain, AmCham Abu Dhabi and AmCham Palestine joined the Council respectively
in 2008, 2009 and 2012. The main objective of the Council is to foster increased
collaboration and cooperation amongst the Council members and to work on promoting
greater business opportunities between the United States and the Middle East North
Africa region.

30
Lunch Debate with Overseas Private Investment
Corporation (OPIC)
(Tunis, September 14, 2011)
On September 14th, the American Chamber of Commerce in Tunisia organized its monthly
lunch debate at the Sheraton Hotel. The keynote speaker was Mr. Harris Mehos, Director
in the structured finance group at Overseas Private Investment Corporation (OPIC).
Mr. Harris joined OPIC in 2009 where he is responsible for the originating and underwriting
of OPIC’s Structured Finance Business globally, including investment insurance and direct
loan facilities supporting US private investments in projects in overseas markets.
He explained to the audience that OPIC is a US Government development finance
institution achieving its mission by providing investors with financing, political risk
insurance, and support for private equity investment funds.
USTR Lunch Debate
The American Chamber of Commerce in Tunisia organized on
September 29th, 2011 a Lunch in honor of the US Trade
Representative Delegation (USTR).
Many issues were tackled during the event. In fact, talks
focused on strategies to bolster the two countrys bilateral trade
and investment ties, to strengthen the commercial cooperation
and to re-launch the Trade & Investment Framework Agreement (TIFA) negotiations.
AmCham Tunisia Breakfast Debate with
Ambassador William Taylor
(Tunis, October 13, 2011)
The American Chamber of Commerce in Tunisia organized on
October 13th, 2011 a breakfast in honor of Ambassador William
Taylor, U.S. Middle East Transition Coordinator.
During the events many propositions were made by AmCham
Tunisia members such as Tunisia USA free trade agreement,
offering US scholarships to the Tunisian students, promoting
Tunisia as a tourist destination in USA as well as other propositions aiming to promote
Tunisia USA partnership.

32
It is important to underline that AmCham Tunisia launched in October 2013, a US
established Investors satisfaction survey.
Sfax Chapter Opening Ceremony
(Sfax, October 20, 2011)
On October 20th, 2011, the American Chamber of Commerce
in Tunisia inaugurated its first Chapter in Sfax by Signing of a
Memorandum of Understanding (MOU). The Event was an
occasion for AmCham Tunisia board members attending the
event to stress the commitment of AmCham Tunisia to
promote Tunisia Business development in all Tunisia’s
regions.
AmCham Tunisia Sfax Chapter will serve the business community in Sfax as well as the
south of Tunisia aiming to promote the US investments in the region as well as helping the
Tunisian exporters interested to export to the United States to have access to this market.
AmCham Tunisia cocktail reception in honor of
US Maghreb Delegation
AmCham Tunisia organized, on September 31, 2011, a
cocktail reception in honor of the US Maghreb delegation.
Honored by the participation of H.E. Mr. Mehdi Houas,
Minister of Trade and Handicrafts and H. E. Mr. Gordon Gray,
the US Ambassador to Tunis as well as AmCham Tunisia and
NAPEO (the US North Africa Partnership for Economic
Opportunity) Board members, The event was an occasion to
discuss the economic and commercial cooperation between
Tunisia and USA, as well as means to boost the two countrys economic partnership.
In her introductory speech, Mrs. Amel Bouchamaoui Hammami,
AmCham Tunisia President, welcomed the US Maghreb Delegation
underlining that the Tunisian business community commitment “to
contribute to the national efforts in improving the business
environment and making Tunisia an even more friendly place to
invest in, thanks to a strong entrepreneurial spirit”
On this occasion, Mrs. Bouchamaoui Hammami announced that AmCham Tunisia and
NAPEO are proud to launch the first NAPEO project in Tunisia. AmCham Tunisia President
talked also about “Tunisia Investment, Trade & Tourism Partnership Forum” which will
take place on November 15th, 2011 in Washington, D.C. emphasizing the importance

33
of the event in boosting the two Country Partnerships and the US investment in Tunisia.
It is important to underline that the US Maghreb delegation is composed of top US
Entrepreneurs, venture capitalists and investors from the Silicon Valley and other US
regions and will conduct workshops, roundtables and pitch sessions around the themes of
entrepreneurship and early-stage investing.
AmCham Tunisia participation in the first US
Tunisia Partnerships Forum
(Washington, D.C., November 15, 2011)
American Chamber of Commerce in Tunisia and North Africa Partnership for Economic
Opportunity (NAPEO) joint delegation, led by Mrs. Bouchamaoui Hammami, participated
in the first US Tunisia Partnerships Forum organized on November 15 in Washington,
D.C. The Tunisian Government was represented by H.E. Mr. Mohamed Salah Tekaya,
Tunisian Ambassador to the US and Mr. Noureddine Zekri, Director General of the Foreign
Investment Promotion Agency (FIPA).
This Forum, an initiative by the State Department,
announced by the Secretary of State, Hillary Clinton, in
person, to H. E. Mr. Mouldi Kéfi, Minister of Foreign
Affairs when they met in New York in September,
2011, enters within the framework of the US support
to Tunisia in this transition period.
The Initiative aims at encouraging US public and
private investments in Tunisia. The 15 November meeting, organized in the State
Department headquarters, brought together 200 American companies as well as the
Tunisian and Arab Diaspora established in the USA. All the participants, both Tunisian
and American, reaffirmed their support to Tunisia in its efforts to succeed its democratic
transition, political as well as economic.
Alongside the Forum, workshops were held on the sectors of information technologies,
tourism and franchise.

34
AmCham Tunisia Participation in Med Franchise
2011
(Tunis, December 7-9, 2011)
The American Chamber of Commerce in Tunisia
participated in the franchising Expo « Tunis Med
Franchise » at UTICA headquarters, December 7-9,
2011. Med Franshise, a franchising platform of
exchanges and partnership, aims mainly at introducing
the Tunisian entrepreneurs to the benefits of the
franchise sector in Tunisia.
By participating in Med Franchise 2011, AmCham
Tunisia aimed at supporting and promoting this promising sector and helping the Tunisian
entrepreneurs interested in franchising US brand products to establish the first contact
with the US companies and have a first hand information from them. Med Franshise
provides the needed information concerning exporting and doing business with the USA.
The event was also an occasion to inform AmCham Tunisia Booth visitors about AmCham
Tunisia activities and services.
During the three days, AmCham Tunisia booth was well
visited attracting many visitors interested in exporting and
franchising or looking for information about AmCham
Tunisia mission, activities and services.
AmCham Tunisia Breakfast Debate with
Mr. Thomas R. Nides, Deputy Secretary of State
& Mr. Neal S. Wolin, Deputy Secretary of the Treasury
(Tunis, January 25, 2012)
Mr. Thomas R. Nides, Deputy Secretary of State and Mr.
Neal S. Wolin, Deputy Secretary of the Treasury, on a visit
to Tunisia, were the keynote speakers at a Breakfast
Debate organized by the American Chamber of Commerce
in Tunisia on January 25, 2012 at Concorde Hotel.
During the event Mr. Nides and Mr. Wolin underlined that
their visit came in line with the United States’ commitment
to strengthen partnership and cooperation with Tunisia
and in support to Tunisia’s democratic transition.

35
The event was an occasion for AmCham Tunisia members to exchange views on:
• The stable situation in Tunisia and the need to promote Tunisian tourism in the US.
• Tunisia as a platform to both the Maghreb and the Sub-Saharan regions.
• Enhancing bilateral Exchange programs and reinforcing investments in education
programs
• Working towards improving English language teaching in Tunisia.
• The need for the Tunisian banking system to improve and to adopt diversification moves.
AmCham Tunisia Executive Director Participation
in the International Visitor Leadership Program
(USA, January 21-February 10, 2012)
The Executive Director of AmCham Tunisia participated in the International Visitor
Leadership Program with the Directors of the eight Regional Chambers of Commerce
established in Tunisia.
The Program was sponsored by the U.S. Department of State and arranged by Cultural
Vistas. The (IVLP) Program which was launched in 1940, seeks to enhance mutual
understanding between the United States and other nations through carefully-designed
professional visits to the U.S. for current and emerging foreign leaders. These visits
both support the foreign policy goals of the U.S. government and reflect the visitors’
professional interests.
AmCham Tunisia Breakfast Debate “Post
revolution Tunisia: Opportunities & Challenges”
(Tunis, February 16, 2012)
The American Chamber of Commerce in Tunisia organized a
Breakfast debate on Thursday, February 16, 2012, on “Post
revolution Tunisia: Opportunities & Challenges”. The Key note
speaker of the event was H.E. Mr. Alaya Bettaieb, Secretary of
State to the Minister of Investment and International
Cooperation, in presence of Mr. Lionel C. Johnson, Vice
President, MENA Affairs, US Chamber of Commerce.
In her introductory speech, AmCham Tunisia President, Mrs.
Amel Bouchamaoui Hammami, underlined AmCham Tunisia’s
commitment to boost Tunisia-USA partnership and cooperation.
The Tunisian Secretary of State to the Minister for Investment
and International Cooperation listed the USA support programs
to the democratic transition, mentioning actions such as Peace
Corps reintroduction in Tunisia and added that the U. S.
Overseas Private Investment Corporation plans to offer regional financial support in the

36
form of direct loans and guarantees, and it is already supporting Tunisian private equity
firms that are focused on small and medium–size businesses.
Mr. Lionel C. Johnson, Vice President, MENA Affairs, US Chamber of Commerce indicated
that Tunisia represents a model of democratic transition for the entire region. Mr. Johnson
seized the opportunity to announce AmCham Tunisia accreditation by the US Chamber
of Commerce expressing the US Chamber Commerce commitment to work closely with
AmCham Tunisia in order to boost the two country partnership and cooperation.
The event was an occasion to discuss, exchange ideas and brainstorm on opportunities
of cooperation and knowledge exchange between the private sector, civil society and the
public sector aiming to build a new democratic economically and socially healthy Tunisia.
AmCham Tunisia presented the US Company Survey 2011 results during the breakfast.

37
AmCham 2011 Survey: US Companies in Tunisia
The American Chamber of Commerce in Tunisia announced on February 16, 2012,
during the breakfast Debate with Mr. Alaya Bettaieb, Secretary of State to the Minister
of Investment and International Cooperation, in presence of Mr. Lionel C. Johnson, Vice
President, and MENA Affairs of the US Chamber of Commerce, the annual survey of the
US companies established in Tunisia. The questionnaire was centered on their perceptions
of particularly the six following areas:
- The outlook of the economic activity
- The investment criteria
- The quality of the infrastructure
- The quality of the human resources
- The government priorities
- Their overall satisfaction with Tunisia
32% of the surveyed companies responded to the survey, that is to say 24 out of the 75
companies established in Tunisia Here are the highlights of the results:
- While U.S. companies account for only 2% of foreign direct investment, they have
generated 5% of employment of foreign companies operating in Tunisia.
- More than 41% of the companies operate in high added value sectors, like
information technology and health.
- 31% of the products are destined for export markets.
- Finally, 85% of U.S. companies are confident about the future of Tunisia
It appears from this survey that the important factors to evaluate US investment decision
are:
1. Labour legislation, especially relating to the qualification/ availability of the workers,
considered as essential by 81% of respondents.
2. The country infrastructure
3. The social climate/ policy
Less than 15% of the investors surveyed, complain of the infrastructure, a proportion that
drops to 4% when it comes to electrical energy and telecommunications.

38
The dissatisfaction with the Ports should be noted, with only 31% satisfied (27% Good
and 4% Excellent.)
The recommendations are:
• Streamlining the bureaucracy
• More incentives to encourage FDI
In conclusion, there is unanimity among respondents’ comments on the lack of visibility of
the Tunisian destination in the United States.
AmCham Tunisia Participation in US Secretary’s
Global Business Conference
(Washington, D.C., February 21-22, 2012)
American Chamber of Commerce in Tunisia delegation participated in the US Secretary’s
Global Business Conference organized on February 21-22, 2012 in Washington, D.C.
organized by the US State Department.
The conference focused on international business and brought together senior officials
from U.S. business support organizations from over 110 countries; U.S. private sector
executives and senior U.S. Government leaders from the White House, the Departments
of State, Commerce, Treasury and Energy, the Office of the U.S. Trade Representative, the
Export-Import Bank of the United States, the Overseas Private Investment Corporation,
and the U.S. Trade and Development Agency. Building on President Obama’s agenda
to accelerate America’s economic renewal, the Conference highlighted how the U.S.
Government can promote U.S. businesses abroad, increase U.S. exports, attract new
investment to the United States and create American jobs.
AmCham Tunisia, by participating in the conference, intended to highlight the
opportunities of investments in Tunisia and the possibilities of economic cooperation
and partnership between Tunisia and USA. In fact, the conference was an occasion for
AmCham Tunisia Delegation to meet US Officials such as the US Trade Representative
(USTR) and the Overseas Private Investment Corporation (OPIC) as well as US investors.

39
Meeting with H.E. Mr. Riadh Bettaieb, Minister of
Investment and International Cooperation
(Tunis, March 9, 2012)
AmCham Tunisia Board members met with H.E. Mr. Riadh
Bettaieb, Minister of Investment and International
Cooperation on March 9th. The aim of such meeting was
presenting to the Ministry the latest “US Companies
Survey”, as well as the concerns of the Tunisian Business
community and of the US firms in the current
environment.
AmCham Tunisia President started by presenting the American Chamber of Commerce in
Tunisia and invited the ministry to the MENA AmCham Conference in May 2012.
During the meeting, the following points were raised by AmCham Tunisia Board Members:
- The backlog in unloading vessels caused by strikes at Ports, corruption and inadequate
equipment
- The Franchising and the need for a law change, especially in the food sector.
- The fact that National Sectorial Conventions are not available in all sectors discourage
future investors in fear to deal with social contestation
- The need for the government of Tunisia to respect Industrial, commercial and Intellectual
property
- Setting up a public relations office with investors to facilitate the procedures
- The strikes and sit-ins in front of the US Embassy
- The high taxation in the beverage sector
- Security issues, political climate were largely discussed by the Board members and
pointed out as a major obstacle to any future development of international investment.
AmCham Tunisia Participation in the Tunisian
Private Sector Trade and Investment Forum
(Washington, D.C., April 27, 2012)
The American Chamber of Commerce in Tunisia participated on April 27th, 2012 in
Washington, D. C. in the Tunisian Private Sector Trade and Investment Forum organized by
the U. S. Chamber of Commerce.
The main goal of the forum was to shed light on investment opportunities in Tunisia and
explore ways how the American and Tunisian companies can engage both the United
States and Tunisian governments.

40
The Amcham MENA Regional Council
Conference« New Opportunities in a Changing
MENA Region »
(Tunis, May 10, 2012)
The Tunisian American Chamber of Commerce, the current
chair of the Amcham MENA Regional Council, organized the
Council annual Conference, ‘New opportunities in a changing
MENA Region’ on Thursday, May 10 2012.
The conference drew together business people, economists
and policy makers keen to identify and explore new business
opportunities in the region. The audience included a wide range of organizations and
individuals interested in promoting the US-Arab partnership and setting up networks likely
to reinforce future interregional collaboration.
The symposium activities revolved around the economic
outlook of the region in the light of the Arab spring, and dealt
with aspects such as Prospects for increasing Inter-Regional
trade and Investment, Information Technology, Energy and
Infrastructure, Private equity and its contribution to SME
growth and sustainability, and Agri-business industry in the
MENA zone.
The Conference, which featured key personalities, was an opportunity to further the
dialogue on the recent transitions in the MENA Region from various perspectives; the
socioeconomic consequences of the recent changes were at the core of panels and
workshops.
The symposium ended on a realistic and positive note considering the challenges of the
current transition and that of economic growth on the one hand, on the other the new
opportunities available in the region.
«The participants decided to make the AmCham MENA Council Annual Conference a
tradition. AmCham Egypt offered to host the second conference early 2013».
On the occasion of the Amcham MENA Regional Council Conference, AmCham Tunisia
organized a Gala Dinner also held on May 10. During the event, the MENA Council Women
in Business Committee honoured outstanding business women from the region who made
a difference and demonstrated excellence in their respective countries in the private and
the non profit sectors. The Awards were granted in three categories:
1. Best Woman in the Corporate Sector
2. Best Woman Entrepreneur
3. Best Woman in the Non-Profit Sector

41
AmCham Tunisia Lunch Debate in honor of the
US Universities Delegation
The American Chamber of Commerce in Tunisia organized,
on Thursday June 7th, 2012, a lunch in honor of the US
Universities delegation visiting Tunisia, in the presence of H.
E . Mr. Hédi Ben Abbes, Secretary of State to the Minister of
Foreign Affairs in charge of the Americas and Asia and H. E.
Mr Gordon Gray, US Ambassador in Tunis as well as Mr. Kris
Balderston, Special Representative for Global Partnerships
at the US Department of State.
Many issues were tackled during the event such as:
• The opportunities and challenges to set up a Tunisian US University partnership,
develop the education and training system in Tunisia and bridge the gap between the
theoretical education system and best practices and policies.
• The importance of such meetings to discuss challenges of the current education
system.
• The Importance of a Tunisian US partnership offering the opportunities to Tunisian
students to get scholarships and internships in the US universities.
This delegation visit co-organized with the prestigious Aspen Institute, based in
Washington D.C., within a PNB NAPEO University Initiative, aimed at building
partnerships to enhance educational development and thus economic opportunities
for youth.
AmCham Tunisia signs two Memorandums of
understanding with TBS
During a visit to Tunis Business School (TBS), organized
by the American Chamber of Commerce in Tunisia and
the PNB NAPEO Tunisia Local Advisory Board, on the
occasion of the US Universities Delegation visit,
AmCham Tunisia signed on June 8, 2012, two
Memorandums of understanding with TBS.
The main purpose of these Memorandums of
Understanding is the setting of two projects of
cooperation between AmCham Tunisia, PNB NAPEO
Tunisia and TBS, namely:
• AmCham Tunisia Junior chapter: The AmCham Tunisia Junior Chapter will be
inaugurated and established in the Tunis Business School (TBS). The AmCham

42
Tunisia Junior Chapter is geared towards implementing programs to develop the
entrepreneurship spirit among the students. It aims at bringing out the full potential
of the Tunisian youth and at encouraging them to get more associated, at an early
stage, with the business community to be better prepared for the labor market once
they graduate.
• The Smart Center: the center will provide its participants with the business
development opportunities, resources, infrastructure and consulting services to
start-up and grow their business, and integrate them to develop partnership with
existing networks and gain access to B2B opportunities.
By housing all these services at Smart Center, aspiring young entrepreneurs will have all
the necessary skills and training to develop their business ideas, increase their business
acumen, and start their business, to the benefit of the overall Tunisian economy and their
local communities. The smart Center will enable young entrepreneurs to engage in a
sustainable, mutually beneficial, skills- building mentoring program with the opportunity to
share and learn from experience of upper-echelon entrepreneurs.
PNB- NAPEO Tunisia and AmCham Tunisia will join their resources to support the
development of the Smart Center.
AmCham Tunisia participation in IFE 2012
Training & Visitor Program
(Washington D.C., New York, June 12- 17, 2012)
AmCham Tunisia General Secretary Mrs. Rym Bedoui Ayari, Board Member, Mr.
Mohamed Berhouma and Financial Officer,Ms. Ahlem Brahmi participated in the
INTERNATIONAL FRANCHISE (IFE) 2012 Training & Visitor Program under the theme
“Promoting Franchising in Tunisia”. This program was conducted from 12 to 17 June, 2012
in Washington, D.C. and New York. The Training and the IFE 2012 Visit were sponsored by
the U.S. Department of Commerce, CLDP, and funded by MEPI.
The objectives of the Training and the IFE visit were to give the participants an overview
of the concept of franchising, help them better understand the business side of
franchising and train them in promoting franchising in Tunisia. The training included
different presentations by American experts from OPIC, MEPI, Franchisees, International
Association of Franchising, DLPIPER, Frozen YO etc….In New York, the participants
participated in the INTERNATIONAL FRANCHISE EXPO (IFE 2012)

44
2012 AmCham Tunisia Golf Tournament
The American Chamber of Commerce in Tunisia organized its
annual Golf Tournament on September 29, 2012, at the
Residence Golf Course, Gammarth.
Three prizes were distributed to the best players in the three
categories.
Special thanks to the sponsors of this event: TUNISIANA / IMI / ARGANIA-VERSACE/
FATALES / Residence Golf Course.
FICRA: Intel Youth Entreprise
ToT & IDEATION CAMP
(Bizerte, November, 9-11, 2012)
AmCham Tunisia & PNB NAPEO Tunisia Local Advisory
Board, , in partnership with Intel corporation, organized the
youth Ideation Camp in Bizerte, 9th to 11th November 2012
aiming to support the development of educational
partnerships, skills training, and education policy in Tunisia.
The program consisted of the organization of three day ideation
workshops. The first workshop was held on the
9th of November and was dedicated to 20 trainers to empower
them with tools and innovative ways to tech entrepreneurship
and to create the network. The last two days were an intense
two day simulation of the entrepreneur journey – all the way
from problem identification to business pitch. The framework
has a basic four step approach to innovation where the
participants learn how to identify and select a specific user
need, do research to find and screen relevant technologies,
generate and conceptualize and apt solution and then use visual communication and
prototyping to pitch solution/idea to the Jury. A Press conference and an official closing
ceremony were held on Saturday November 10 at Andalucia Hotel at Bizerte.

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AmCham Tunisia Enersol Cocktail Reception
(Tunis, 13 November 2012)
AmCham Tunisia organized on Tuesday 13 November
2012 at the Residence Hotel, a cocktail reception to
announce the opening of the International Expo
Conference EnerSol WSEF 2012, 2012, which will focus
on Renewable Energies, Energy Efficiency and Green
Technologies not only in Tunisia but also in its Maghreb
neighboring markets and more broadly within Africa and
the Middle East (AME) region.
During the event, Mrs. Amel Bouchamaoui, AmCham
Tunisia President, announced AmCham Tunisia next
important events such as: 9th G8-BMENA Forum for the
Future to be organized December 12-13, 2012 in Tunisia
and the MENA AmCham Conference to be held in Cairo
on January 13-14th, 2013. In his speech, Mr. Hedi Ben
Abbes, Secretary of State to the Minister of Foreign
Affairs in charge of the Americas and Asia, underlined
the importance of Renewable energy sector as a high
added value sector. He also stressed Tunisia’s
commitment to support all initiatives aiming to boost the use of clean energy and the
green technologies in Tunisia.
AmCham Tunisia Participation in EneRsol 2012
(Tunis, November 14-16, 2012)
AmCham Tunisia participated in the International Expo
Conference EnerSol WSEF 2012, November 14-16,
2012. EnerSol WSEF 2012, a platform focused on
Renewable Energies, Energy Efficiency and Green
Technologies not only in Tunisia but also in its Maghreb
neighboring markets and more broadly within Africa and
the Middle East (AME) region. EnerSol WSEF 2012 was
inaugurated by H. E. Mr. Hamadi Jebali, Head of the
Tunisian Government.
By participating in the International Expo Conference EnerSol WSEF 2012, AmCham
Tunisia aimed at supporting and promoting renewable energy sector as a high added
value sector as well as attracting foreign investments in the learn energy and the green
technologies sector in Tunisia. The event was also an occasion to inform AmCham Tunisia
Booth visitors about Amcham Tunisia activities and services.

46
During the three days, AmCham Tunisia Booth was well visited attracting many visitors
interested in exporting, investing or looking for information about Amcham Tunisia mission,
activities and services.
AmCham Tunisia Participation in CAT 2012
(Tunis, November 28-30, 2012)
AmCham Tunisia participates in the
Business and Technology
Convention 2012 (CAT 2012) at the
Parc des Expositions, Kram,
November 28-30, 2012. AmCham
Tunisia President and a number of
Board members as well as H.E. Mr.
Jacob Walles, US Ambassador,
surrounded by heads of US
companies , participated in the
opening of the CAT. A joint AmCham
Tunisia/US Embassy press-
conference was held on this
occasion.
The Business and Technology Convention 2012 has the ambition to present, in three days,
the potential of the Tunisian industry, provide a platform for business contact exchanges
between Tunisian industrials and their foreign counterparts from around the world and,
through specialized forums, help to enlighten entrepreneurship, competitiveness and
innovation in Tunisia.
All along the fair, a large number of the visiting business people stopped at the joint
AmCham Tunisia US Embassy Booth inquiring about the Chamber’s activities and
services. Many expressed the wish to join AmCham Tunisia as members to benefit from
the partnership and networking opportunities offered by the Chamber.

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AmCham Tunisia Breakfast Debate “Franchise
Opportunities and Perspectives in Tunisia»
(Tunis, December 6, 2012)
The American Chamber of Commerce organized a breakfast
debate on Thursday, December 6, 2012, on “Franchise
Opportunities and Perspectives in Tunisia”. The Keynote
Speakers of the Event were Mr. Philip Zeidman, Associate at
DLA Pipers and Mrs. Beth Salomon, VP, International Franchise
Association.
H. E. Mr. Alaya Bettaïeb, Secretary of state to the Minister of
Investment and International Cooperation and H.E. Mr. Jacob
Walles, US Ambassador participated in the event.
In her introductory speech, AmCham Tunisia President, Mrs.
Amel Bouchamoui, recalled AmCham Tunisia’s commitment to
boost Tunisia-USA partnership and cooperation emphasizing
the timely importance of the franchise sector to the Tunisian
Economy especially in this transition period.
Secretary Alaya Bettaëb gave a brief overview of the Tunisia transitional situation
underlining that the Government is committed to boost the franchising sector in Tunisia.
On his part, Ambassador Walles emphasized that the US Embassy will stand by Tunisia
in this challenging period and will bring its effective support in facilitating US visitors in
pertinent sectors.
The event’s keynote speakers talked about the potential of the franchising sector in
Tunisia. Mrs. Salomon added that the franchise will bring the know-how of the big
corporations to Tunisia, which will help raise competitiveness of the Tunisian products.
She also underlined that, even though, Tunisia is not a large market, it has a strategic
position at the crossroads of Europe, the Middle East and Africa with a sophisticated
society and educated human resources.
Many issues were discussed during the events such as: the impact of the unstable
political situation on the economy and the franchise sector, the regulations related to the
franchise sector, the technical assistance, the impact of the franchise sector on the quality
level of the Tunisian economy, the franchised sectors and products in Tunisia, the ongoing
legal framework regarding the franchising...
The event was an occasion to discuss, exchange ideas and brainstorm on the
opportunities of cooperation and knowledge exchange regarding the franchise sector in
Tunisia.
During the event, AmCham Tunisia President, announced AmCham Tunisia important
coming events such as the 9th session of the Forum for the Future, December 11-13,
2012 and the Annual AmCham MENA Regional Conference, January 13- 14, 2013 in
Cairo-Egypt.

48
9th
Forum for the Future
(Tunis, December 11-13, 2012)
The 9th edition of the G8 BMENA Forum for the
Future (Tunis, 11-13 December, 2012) was co-chaired
by the Tunisian Government and the US Government
and co organized by the League of Women Voters,
the American Chamber of Commerce in Tunisia and
ARFORGHE (Human Resources and Training
Managers Association). The Forum gathered
ministers and high level officials of the G8, BMENA, other partner countries and
international organizations as well as representatives of civil society and private sector.
The Ministerial Final Declaration welcomed the positive changes in Tunisia, Egypt, Libya
and Yemen and the collaborative discussions among governments, civil society, and
the private sector in the BMENA region as a whole. The Ministers invited each country
to further promote government-citizen dialogue, economic growth and social stability,
freedom of expression and association, human rights to all their citizens, gender equality
and an independent, professional and free media.
The 2nd
Amcham MENA Regional Council
Conference “MENA Regional Development
Opportunities: U.S. and Multilateral Support
Programs” (Cairo, January 13-14, 2013)
On January 13-14, AmCham Egypt, the Permanent
Secretariat of the AmCham MENA Regional Council, hosted
the Council’s Annual Conference on “MENA Regional
Development Opportunities: U.S. and Multilateral Support
Programs”
The Conference was chaired by the MENA Council
President, Mrs. Amel Bouchamaoui Hammami, President of AmCham Tunisia and
Mr. Gamal Moharam, President of AmCham Egypt and focused on current U.S. and
Multilateral support programs that assist the region’s stabilization process and economic
development and lay the foundation for longer term prosperity. It also shed the light on
the U.S. Government’s special initiatives that assist the region’s countries to set out on
their own paths toward economic modernization and transformation and on other support
programs extended by international financial institutions.
From the U.S. side, the Conference featured senior
representatives from the U.S. Department of State including
The Honorable Robert D. Hormats, Undersecretary for
Economic Growth, Energy and the Environment,

49
Ambassador William Taylor, Special Coordinator for Middle East Transitions, Dr. Larry
Walther, Director and Member of the Board, Export-Import Bank of the United States
(Ex-Im Bank) and other senior representatives from the U.S. Department of Commerce,
U.S. Department of Agriculture and other U.S. Government agencies including USAID,
OPIC and USTDA. In addition, the Conference featured representatives from several
multilateral organizations including; the World Bank, the International Finance Corporation,
the European Bank for Reconstruction and Development and OECD.
The Conference was held under the auspices of H.E. Hesham Kandil, Egypt’s Prime
Minister who gave the welcoming remarks and in the presence of a number of Regional
Ministers and government officials including:
• H.E. Mr. Ossama Saleh; Minister of Investment, Egypt
• H.E. Mr. Hatem Saleh, Minister of Foreign Trade and Industry, Egypt
• H.E. Mr. Nicholas Nahas, Minister of Economy and Trade, Lebanon
• H.E. Mr. Alaya Bettaïeb, Secretary of State to the Minister of Investment and
International Cooperation, Tunisia
U.S. Ambassador to Egypt, The Honorable Anne Patterson actively participated during
both the Conference’s plenary session as well as during a special panel with other U.S.
Ambassadors to the region, including The Honorable Maura Connelly, U.S. Ambassador
to Lebanon, The Honorable Samuel Kaplan, U.S. Ambassador to Morocco and The
Honorable Michael Ratney, U.S. Consul General in Jerusalem who all took part in an
interactive discussion on U.S. economic engagement and its role in supporting the
region’s economies.
On the margins of the Conference, more than 90 one-on-one meetings were scheduled for
interested members with the different representatives from OPIC, Ex-Im, USTDA, EBRD
and regional commercial service offices.
More than 500 AmCham members and guests from the MENA Region were in attendance
including delegations from seven MENA Council member AmChams headed by AmCham
Presidents and Board members from Abu-Dhabi, Bahrain, Jordan, Lebanon, Morocco,
Palestine, Tunisia who took part in the different conference sessions.
The Conference captured the attention of the local as well as the regional and international
media.

50
AmCham Tunisia Round Table on Tax Reforms
AmCham Tunisia (TACC), in partnership with the USAID,
organized on Wednesday, February 13, 2013 a round-table
discussion under the theme “Tax Reforms”. Dr. James H.
Wooster was the event keynote speaker. Dr. Wooster is a public
finance economist with 27 years of professional experience. He
has successfully briefed the assistance on all aspects of fiscal
policy and administration as well as on the government
strategy and operations.
In his presentation, Dr. Wooster introduced the conformity of the Tax
system, giving the characteristics of the conformity of the Tax system.
He added “good Tax systems share the same “Package” of
characteristics”. He also stressed the ways and measures to control the
conformity of Tax system.
In the same framework, Dr. Wooster underlined the Tunisian Tax system
should adopt the same “Package” of characteristics of conformity,
underling that such measures will have a positive impact on the Tunisian Economy in
general.
The event was a good occasion to share experiences and know how as well as
brainstorm about the good Tax system “Package” of characteristics as well as means and
measures to improve the Tunisian Tax system and the impact of such improvement.
Bizerte Chapter Creation
In the presence of Ambassador Jacob Walles and on the occasion
of the monthly Board meeting on March 7, 2013, AmCham Tunisia
(TACC) signed a Memorandum of Understanding (MOU) relative to
the setting up of AmCham Tunisia chapter in Bizerte. AmCham
Tunisia Bizerte Chapter is the second regional chapter after Sfax
Chapter.
By setting up the Bizerte Chapter, AmCham Tunisia reinforces its
commitment to progressively reaching out to the business
community throughout the country regions.
Bizerte Chapter will serve the business community in Bizerte with
the aim to promoting the US investment in the region as well as
assisting the interested Tunisian exporters to have access to the US market.

51
AmCham Tunisia Round Table on Enabling
Business Environment in Tunisia
The American Chamber of Commerce in Tunisia, in partnership
with USAID, organized, on Wednesday March 13, 2013, a round
table on Enabling Business Environment in Tunisia. Mrs. Tania
Revault d’Allonnes, Director of Tunisia ICT Competitiveness
project was the event keynote speaker.
Mrs. Revault d’Allonnes presented an evaluation of the actual
business environment in Tunisia, based on the results of a report
that addressed the following points: to identify the specific
processes, to evaluate the procedures and to make
recommendations to improve the business environment in Tunisia.
The report, presented during the event, included a case study of
the Investment Incentives Code, Start-up procedures of the enterprise, the construction
permit, the procedures to connect to electricity, water and telecommunications as well as
customs regulations, salaries and social security.
Throughout her presentation, Mrs. Revault d’Allonnes underlined the shortcomings of
the Investment Incentives Code and the Start-up procedures of the enterprise such the
bureaucracy, the limited access to finance, the lack of transparency, and the complexity of
procedures…
Among the recommendations elaborated by the report, we can list the following:
• revise the Investment Incentives Code
• elaborate information packages concerning the Start-up procedures of the
enterprise in Arabic, English and French
• Improve the online access to the information
• Reduce the number of documents
• Improve disclosure mechanisms and increase transparency…
The event was an occasion to discuss, exchange ideas and brainstorm on the business
environment and the economic transition in Tunisia.

52
2013 HARVARD Arab Alumni Association annual
Arab World Conference
“The Arab World: From Revolution to
Transformation”
The American Chamber of Commerce in Tunisia (TACC) co-
organized the eighth annual Arab World Conference with the
Harvard Arab Alumni Association, under the theme “The Arab
World: From Revolution to Transformation” at the Residence
Hotel in Tunis, on Thursday, March 21, 2013.Many regional and
international meetings were organized after the revolutions
swept through Tunisia, Egypt, Yemen and Libya whose
implications touched all the Middle East and North Africa
region.
The conference objective was to encourage professionals,
businesspersons as well as young students to go forward, and
engage in challenging and energized initiatives for a better
future in the Arab World.
In her opening speech, and after welcoming the guests and
participants, Mrs. Amel Bouchamaoui Hammami, President of
AmCham Tunisia, indicated it is an honor for AmCham Tunisia,
to be associated with such a prestigious university and with the Harvard Arab Alumni
Association in the eighth annual Arab World Conference under the theme “The Arab World:
From Revolution to Transformation”
The Conference is to go beyond the revolutions, to move ahead and to seriously address
ways and means to transform the Arab World into a politically and economically modern
and democratic world. Concluding her speech, AmCham Tunisia’s President thanked
Harvard Arab Alumni Association for choosing Tunisia for its Conference, wishing a rich
interactive conference debate and a successful outcome.
The sessions were moderated by H.E. Mr. Mustapha Ben Jaafer, President of the Tunisian
Constituent Assembly, Raghida Dergham the leading columnist and senior diplomatic
correspondent for Al Hayat, Dr. Mo Ibrahim, Chairman of the Mo Ibrahim Foundation, and
Dr. Jorge I. Dominguez, Harvard University’s Vice Provost for International Affairs. The
debate moved beyond the Arab spring revolution to focus on the aftermath challenges,
covering workable visions at the economic, business, political and educational levels.
A special panel’s session on Harvard admissions was held to the benefice of Tunisian high
school and university students.

53
AmCham Tunisia Round Table on SMEs’ Access
to Finance
(Tunis, April 10, 2013)
On April 10, 2013, AmCham Tunisia organized, at
the Sheraton Hotel, a presentation on SMEs’ access
to finance. Mr. M. Bernard Koissy, Jr., a financial
expert, who is managing the component Access to
Finance of the USAID ICT Competitiveness Project,
led the debate.
After the introduction by Me. Mohamed Zaanouni,
AmCham Tunisia Board Member, Mr. Koissy gave an
overview of USAID ICT Competitiveness project and the technical assistance it provides
to local Tunisian financial institutions. He then elaborated on the Tunisian environment and
the existing financial products and services to SMEs stressing the inadequacies between
the current supply and demand.
Mr. Koissy compared the Tunisian environment to those of the Middle East and North
African (MENA) region, some emerging countries, and more importantly to international
best practices, before he offered solutions to improve the Tunisian supply of products and
services.
A rich debate followed, when several people in the audience intervened. They were SME
owners and managers, journalists, lawyers, and bankers who emphasized the importance
of establishing a private public partnership to better solve the problems associated with
SMEs’ access to finance. Mr. Koissy closed the debate by concluding that not only a
private-public partnership was needed, but also local banks should adjust their business
models in order to better serve the needs of the market.

54
AmCham Tunisia USAID lunch Debate
The American Chamber of Commerce in Tunisia, in
partnership with USAID and Sibley International,
organized a lunch debate on Thursday, June 6, 2013
at Movenpick Hotel Gammartha. Mrs. Nathalie Brown,
Deputy Chief of Mission, US Embassy in Tunis and
Mr. Richard Rousseau, Chief of Party, SIBLEY
International as well as AmCham Tunisia Board
members and representatives from private and public
sectors attended the lunch.
The lunch debate was the closing event of a series of
three round tables, as part of Tunisia ICT
Competitiveness Project, a USAID Funded program.
The program aims to promote the development of the
ICT entrepreneurship/SME sector using a three
pronged approach to boost employment, develop
and link international market opportunities, and create
competitive advantages, while improving ICT
workforce skills and reducing legal/regulatory
constraints.
The event was a good occasion to share experiences and know how and to brainstorm
about Tax Reforms, the Labor Market as well as Business-Enabling Environment and
Access to Finance Regimes.

55
AmCham Tunisia Junior Chapter in TPS
During a reception held on June 25, 2013, the
American Chamber of Commerce in Tunisia and
Tunisia Polytechnic School (TPS) signed a
Memorandum of Understanding, in the presence of
AmCham Tunisia Board members, Pr. Azgal Abichou,
TPS Director and Ms. Kate Hall, Public Affairs Officer,
US Embassy Tunis.
The main purpose of the Memorandum of
Understanding is the setting of an AmCham Tunisia
Chapter for Business Students in TPS.
In the MOU, AmCham Tunisia and TPS agreed to undertake joint implementation of
cooperation programs that focus on capacity building to contribute to the success of
the AmCham Tunisia Student Chapter, and to that end harness the experience of both
institutions.
AmCham Tunisia Chapter in TPS aims at bringing out the full potential of the Tunisian
youth and at encouraging them to get more associated, at an early stage, with the
business community to be better prepared for the labor market once they graduate.
AmCham Tunisia TPS Chapter is the second AmCham Tunisia Junior Chapter established
in a higher education institution after AmCham Tunisia Junior Chapter in Tunis Business
School (TBS).

56
AmCham Tunisia Door Knock Mission
(Washington D.C., October 9-11, 2013)
AmCham Tunisia, affiliate of the US Chamber of
Commerce, organized a successful Door Knock
Mission (DKM) to Washington, D.C., 9-11 October
2013.
The main objective of the DKM was to lobby for Tunisia
as a national business and investment site as well as a
regional platform for the Middle East and North Africa
(MENA) region and for Sub-Saharan Africa.
The AmCham delegation, composed of CEOs of
prominent Tunisian companies, banks and law firms as
well as representatives of US companies in Tunisia met
with high officials from the US Administration and
relevant government agencies, the US Congress, and
the US business stakeholders, the DKM delegation
exposed the economic and investment friendly
environment of the new Tunisia, advocated for the
reinforcement of business ties between Tunisia and the USA and invited the business
partners to take advantage of the new investment incentives and to explore the win win
business opportunities in Tunisia .
On 11 October, 2013 the delegation actively participated in the conference «MENA
Investment and Entrepreneurship: Change Brings Opportunity» co-organized by the
U.S. Chamber of Commerce and the Aspen Institute - Partners for a New Beginning.
Addressing a floor of business leaders, entrepreneurs and investors interested in the
MENA region, the delegation showcased Tunisia’s undertaking to succeed its transition
period and highlighted the business opportunities in Tunisia.

57
AmCham Tunisia Golf Tournament
The American Chamber of Commerce in Tunisia organized
its annual Golf Tournament on October 19th, 2013, at the
Residence Golf Course, Gammarth. Trophies and gifts were
presented to the winners by Mr Todd Holmstrom, Economic
& Political Advisor, US Embassy Tunis, Mr Hatem Hachicha
AmCham Tunisia, Vice President and Mr Raouf Mhenni,
AmCham Tunisia Board Member.
This event was sponsored by AmCham Tunisia official
Sponsor Tunisiana.
ARGANIA( VERSACE)
Hexabyte
Lucozade
FATBURGER
AmCham Tunisia intends to make of its Golf Challenge
the best occasion for business networking in a relaxing
environment.

58
Intel Ideation Camp
(Tunis, October 24 and 25, 2013)
The American Chamber of Commerce in Tunisia in
partnership with the Tunis Business School, the Education
for Employment Foundation (EFE-Tunisia) and Intel
Corporation organized the third training session of Intel
Ideation Camp, on October 24th and 25th, 2013 at Tunis
Business School
This new original concept called’’ Intel Youth Enterprise”,
aims to provide university students basic training on the
art of ideation, entrepreneurship and innovation, through
an immersive learning experience. Participants will improve their creative capacity, find
inspiration, learn to identify problems and build ideas into concrete concepts, prototypes
and projects that can be further developed in the future.
During the two days of training, participants learned how to build their career and create
their own future. It is an innovator’s journey to stimulate participants to go through 6 steps
innovator’s process, all the way from understanding the challenge to pitch their idea in
front of a jury.
During the first day, Mrs. Amira Guermazi, trainer of the Ideation Camp described
innovation and entrepreneurship process. To be successful innovators, they need the “go-
for-it” attitude, to be confident, to believe in their dreams and that they can make things
change. Innovation is, first of all, a team sport so we create teams of 4 participants with
complementary skills (designer, techie and businessman). Working on challenging case
studies, the participants learned, during the first day, to well understand the challenge
before looking for solutions, to turn the problem into business opportunities and where
others see limitations, they should see opportunities.
The second day started with the stage “ideate”. All of the teams were asked to come up
with a lot of ideas to solve their problems. At this stage, quantity is over quality, there
are no crazy, no stupid and no unrealistic ideas. They learned the brainstorming and the
reverse brainstorming techniques, to have a positive attitude within the team, don’t be
critical and build on each other’s idea.
At the end of the second day, each team pitched their idea in front of a jury composed of
Mr Hidoussi, AmCham Tunisia Vice president, Mr Gadhoum and Mr Ben Abdallah, TBS
Dean. The 5D Glasses to live history project was select by the jury.
The Ideation Camp was an opportunity for the students to improve their entrepreneurial
skills, to build a strong network of like-minded innovators, and inspiration to become
successful entrepreneurs.

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Door Knock Mission Briefing Lunch Debate
(Tunis, October 31st, 2013)
In the presence of Ambassador Jacob Walles and Mr. Jalloul
Ayed and following the successful AmCham Tunisia Door
Knock Mission (DKM) to Washington, D.C. 9-11 October, 2013,
AmCham Tunisia organized a DKM briefing lunch debate, on
October 31st, 2013, at the Moevenpick Hotel, Gammarth.
In her introductory remarks, and after welcoming the guests
and participants, Mrs. Amel Bouchamaoui Hammami,
President of AmCham Tunisia, briefly introduced the AmCam
Tunisia Mission objectives and context, recalling that the main
objectives of the Mission were:
• To update and provide the point of view of the private
sector on the current situation in Tunisia
• To strengthen the Tunisian and US partnership
• To identify, with the potential partners, concrete actions in order to improve the
bilateral trade and investment relationship.
Mrs. Bouchamaoui added that the DKM delegation,
composed of CEOs of prominent Tunisian companies,
banks and law firms as well as representatives of US
companies in Tunisia, met with high officials from the US
Administration and relevant government agencies, the US
Congress, and the US business stakeholders.
During the Lunch Debate, the DKM Delegates went through the agenda of the Mission
stressing its positive outcome. At their different meetings, the delegation showcased
the economic and investment friendly environment of the new Tunisia, advocated for the
reinforcement of business ties between Tunisia and the USA and invited the business
partners to take advantage of the new investment incentives and to explore the win win
business opportunities in Tunisia.
The Briefing Lunch debate was an occasion to reiterate AmCham Tunisia commitment to
boost Tunisia-USA partnership and cooperation, and to exchange views on the next steps
forward.

60
AmCham
Tunisia Sfax
Chapter
Activity Report

61
Sfax Chapter
Activity Report
AmCham Tunisia Sfax Chapter Creation and Inauguration Lunch Debate
(Sfax, October 20, 2011)
• Doing Business with US, January 2012, Sfax
• Day of training in the « Artisanat » with an American expert, April 2012, Sfax
• Visit of an American delegation (B2B) and representatives of the NUSACC, June
2012, Sfax
• USAID presentation’s program, November 2012, Sfax
• AmCham Sfax Chapter lunch debate : “Vision and ambitions for the city and its re-
gion”, in the presence of H. E. Ambassador Jacob Walles, the US Ambassador to
Tunis , January 31th, 2013, Sfax

62
• US Ambassador Jacob Walles visit to CHO one of the regional leaders in agribu-
siness and a major olive oil exporter to the US market
• Social inclusion, Local Governance and Active Citizenship Conference, May 17th,
2013, Sfax

65
Training Department
English Training Program
The very concept of AmCham Tunisia Training Department is to acquire a strong
theoretical base for our practical actions. The training and Development team is constantly
developing its theoretical models of language learning/ teaching process to understand
what our customers value and to make a significant contribution to business performance.
Correspondingly, our Department is extending its services by introducing new Business
English Programs (ESP/ Workshops...) in order to reach excellence and to meet our
partner’s needs.
Similarly, we are implementing our training policies by offering free evaluations, flexibility in
delivery and discounts for AmCham members. These services are provided solely for the
purpose of building strong relationship with our partners.
Likewise, our instructors are highly qualified (native and non- native speakers) and
positively reflect our image and help us maintain a strong relationship with our partners.
Undoubtedly, meeting new partners is a fundamental challenge for our training
Department. So we are in the process of innovating our advertisement strategies to attract
new customers.
Eventually, our language programs are expected to develop much more over the coming
period by offering new training opportunities as:
• English for effective correspondence
• English for public speaking
• English for executive assistants and secretaries
• Business plans & Technical reports
• English for international trade
• English for banking
• English for legal studies
Association Sauvegarde
de la Medina de Tunis
TUNTEX

66
Highlights of
AmCham Tunisia
2012 Financial
Report

67
TACC 2012 Expenses
Telecommunication 2% Training 1%
Amortzation and
depreciation 10%
EVENTS 26%
Fees and others
remunerations 4%
Training 30%
Membership 22%
Sponsorship 21%
Events 27%
Missions and conferences
costs 2%
Office
supplies 1%
Rent & leasing 6%
Salaries 45%
MEMBERSHIPS 0%
Misc 3%
Misc 0%
TACC 2012 Ressources

70

72

74
Events
by photos
AmCham Tunisia
Special Board Member Meeting
With H.E Mr. Gordon Gray,
US Ambassador to Tunis,
June 21st
, 2011
AmCham Tunisia
Special Board Member Meeting
with H.E Mr.Jacob Walles,
US Ambassador to Tunis,
March 7th
2013

76

78

80
Members
data base

81
Ahlem Necib Ep El Gebeeu
Saz International Trading Business
Tél : 71 902 654
Fax : 71 905 893
12 Rue Mohamed Badra BP 7 Montplaisir 1073 Tunis
saztradingbusiness@yahoo.com
Ahmed El Karam
AMEN BANK
Tél : 71 835 500
Fax : 71 833 517
Av Mohamed V 1002 Tunis
amenbank@amenbank.com.tn
Ahmed Riza
Maghreb Papier
Tél : 71 282 571
Fax: 71 28 25 54
5 place pasteur 1002 Belvedere tunis
maghreb.papier@gnet.tn
Ahmed Rjiba
BANQUE DE L’HABITAT
Tél : 71 110 000
Fax: 71 338 311
21, Avenue Kheireddine Bacha Tunis
banquehabitat@bh.fin.tn
Ahmed Mansour
Ahmed Mansour & Associés
Tél: 71 755 755
Fax: 71 766 692
51 Av Abou Loubaba El Ansari El Menzah 6, 1004
amansour@deloitte.com.tn
Abdelmajid Hafaiedh
AON Tunisia
Tél : 71 706 967
Fax: 71708488
89 BIS ANGLE AVEC Habib Bourguiba 2080 NOU-
VELLE ARIANA
abdelmajid_hafaiedh@int.aon.nl
Abdelmajid Bouabdallah
AB Consulting
Tél: 70 728 510
Fax:70 728 559
International City Center E3-B12 Centre Urbain Nord
Tunis 1082
a.bouabdallah@abconsulting.com.tn
Abdulbasat Mouloud Abulgassm Al-
dawadi
ETTANMIA TRADING COMPANY ETC
Tél: 71 90 51 46
Fax: 71 905 277
Imm Babel Tour D 5é étage App 9/10 Rue 8000
Montplaisir 1073 Tunis
ettanmia.trading@planet.tn
Ali Nizar Mehiri
INTERNATIONAL TRANSIT
Tél : 71 350 777
Fax: 71 349 641
40 Rue Ben Ghedahem Tunis 1001 BP 632
international.transit@planet.tn
Corporate members(by surname)

82
Ali Belakhoua
STARZ ELECTRONIC
Tél : 72 444 730
Fax: 72 444 705
3 Rue Hedi Chaker 7000 Bizerte
contact@starzelectronics.com
Ali Mrabet
Africa & the Middle East Region APEX
Tél : 71 960 608
Fax : 71 960 531
Rue du Lac Michigan, Résidence Lakeo,
B3-4 1053, Les Berges du Lac-Tunis
ska@apexww.com
Amna Chokri
Mahdhia Medical Services GMF ASSISTANCE
Tél : 71 816 500 / 28 416 500
BP 16 MENZAH 8 – 2037
gmfassistance@gmail.com
Ahmed Belaifa
MTBF
Tél : 71 160 000
Fax: 71861789
Passage du Lac Van 1053 Les Berges du Lac
ahmed.belaifa@tn.pwc.com
Adel Torjman
SUNGARD
Tél : 70 10 60 00
Fax : 70 68 76 36
Immeuble NIDA-BP 150 - Bureau de Poste Pole
Technologique El Ghazala - 2088 Ariana
adel.torjmen@sungard.com
Abdelaziz Tlili
SACMI
Tél : 70 83 78 00
Fax: 70 83 89 51
ZI Ariana Aéroport BP 293 Tunis 2035
sacmi@planet.tn
Abdelwaheb Chouigui
SEA BOSCH CAR SERVICE
Tél : 73321333
Fax : 73321330
ZI Sidi Abdelhamid Sousse
boschservice01@yahoo.fr
Adel Ghariani
COTUGRAIN
Tél : 71 426 313
Fax: 71 426 644
Z.I St Gobin Mégrine 2014
cotugrain@gnet.tn
Adel Omrani
GEII GENERAL ELECTRIC INT’L
Tél: 70 019 050
Fax: 70 019 080
Résidence 8 lot 5-6-7 Les Jardins du Lac 1053 Les
berges du lac 2
Ghofrane1.betoumi@ge.com
Adel Mohsen Chaabane
MAZARS
Tél : 71 963 380
Fax : 71 964 380
Rue du Lac Ghar El Melh Les Berges du Lac 1053
Tunis
adel.mohsenchaabane@mazars.com.tn

83
Members data base
Afif Khefacha
STIA
Tél : 73 244 470
Fax : 73 277 688
Rte de Monastir Sidi Abdelhamid 4003 Sousse
l-zaabat@gnet.tn
Ammar Marzougui
RIDAT
Tél : 71 965 161
Fax : 71 965 735
Imm Cristal Palace Apt 3 A4 Les Berges du Lac Tunis
ridat@tunet.tn
Belgacem Dabbabi
Sud Aquaculture Tunisienne
Tél : 75 276 802
Fax: 75 276 902
49 Rue Belgacem El Bazmi BP 714 Gabés 6000
dabbabibelgacem@tunet.tn
Borhene Bouaoune
VISION PLUS
Tél: 71 282 283
Fax : 71 280 285
12 Rue 8608 Charguia 1 Tunis 2035 Tunis
b.bouaoune@visionplus.com.tn
Cary B. Sifferath
US GRAIN COUNCIL
Tél : 71 908 622
Fax: 71 906 165
9 Bis Ave Louis Braille 1002 Tunis
cbsifferath@usgrains.net
Chadwick Van Vacas
CVV INTERNATIONAL
Tél : 99 304 274
IMM LYS BLOC B CRD 3 LES JARDINS DU LAC 2
TUNIS 1053
chadwick@gmail.com
Chafika Chamas
CCM Consulting Group
Tél : 71 766 866
Fax: 71 766 966
Ennour Building Centre Urbain Nord 1082 Tunis
chafika.chamas@ccm-cg.com
Cherif Mahmoud
Chermar Trading Company
Tél : 71 190 001
Fax: 71 190 040
Residence Yasmine du Lac Bloc B App 1 Le Lac II
chermar@gnet.tn
Cherif Haj Slimane
SCOOP CARGO CENTER
Tél : 70 730 175
Fax : 70 730 360
25 Ave Taieb Mhiri Ariana 2080
cherif.hs@scoop-cargo-center.com
Chiheb Ben Ahmed
AISA Aviation IT Services Africa
Tél: 71 94 27 44
Fax: 71 94 11 19
12 Rue de l’Artisanat Charguia 2 Tunis 2035
fatma.akrout@aisa.aero

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