This document outlines a marketing plan for CVS to target middle-aged women and mothers. It proposes using a celebrity to promote CVS's convenience for quick purchases of medications, personal care items, food, and more. It allocates a $48,000 monthly budget across SEO, pay-per-click ads, social media campaigns including contests on platforms like Facebook and Instagram, email marketing with discounts and coupons, mobile apps, and print content in newspapers and magazines. The goal is to gain more attention by highlighting CVS's quick service and positioning it as a convenient one-stop shop above other pharmacies.